{"id":1731,"date":"2022-08-29T22:48:00","date_gmt":"2022-08-29T20:48:00","guid":{"rendered":"\/blog\/?p=1731"},"modified":"2025-06-17T22:24:29","modified_gmt":"2025-06-17T20:24:29","slug":"jak-citovat-tiskovou-zpravu","status":"publish","type":"post","link":"\/cs\/blog\/jak-citovat-tiskovou-zpravu.html","title":{"rendered":"Jak citovat tiskovou zpr\u00e1vu &#8211; Do It Stylish"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\"><strong>Jak citovat <a href=\"https:\/\/prnews.io\/press-release-format\/\">tiskovou zpr\u00e1vu<\/a><\/strong>? Citace je, kdy\u017e se jeden dokument v\u00fdslovn\u011b odkazuje na jin\u00fd dokument. Obvykle je to n\u011bjak\u00fdm zp\u016fsobem uvedeno v textu \u010dl\u00e1nku, \u00fapln\u00fd odkaz je pak uveden v bibliografii.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Citace jsou d\u016fle\u017eit\u00e9 z n\u011bkolika d\u016fvod\u016f. Jedn\u00edm z nich je, \u017ee auto\u0159i jimi n\u00e1le\u017eit\u011b oce\u0148uj\u00ed pr\u00e1ci a my\u0161lenky jin\u00fdch. Lid\u00e9 tak\u00e9 po\u010d\u00edtaj\u00ed citace na \u010dl\u00e1nek jako ukazatel toho, jak d\u016fle\u017eit\u00fd nebo vlivn\u00fd \u010dl\u00e1nek byl.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Citace tiskov\u00fdch zpr\u00e1v nebo jak\u00e9hokoli jin\u00e9ho zdroje je d\u016fle\u017eit\u00e1, proto\u017ee v\u00e1m pom\u00e1h\u00e1 b\u00fdt transparentn\u011bj\u0161\u00ed, pokud jde o informace, kter\u00e9 sd\u00edl\u00edte. Nejen\u017ee je to zodpov\u011bdn\u00e9, ale tak\u00e9 v\u00e1m to pom\u00e1h\u00e1 z\u00edskat a budovat d\u016fv\u011bru publika. Citov\u00e1n\u00ed tiskov\u00fdch zpr\u00e1v v\u00e1m umo\u017en\u00ed zd\u016fraznit va\u0161i d\u016fv\u011bryhodnost a odhodl\u00e1n\u00ed sd\u00edlet spr\u00e1vn\u00fd a informativn\u00ed obsah.<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/simonelkjaer\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Simon Elkj\u00e6r<\/a>, marketingov\u00fd \u0159editel spole\u010dnosti <a href=\"https:\/\/www.avxperten.no\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">avXperten<\/a><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i sestavov\u00e1n\u00ed obchodn\u00ed nebo jak\u00e9koli jin\u00e9 prezentace se m\u016f\u017eete odvol\u00e1vat tak\u00e9 na tiskov\u00e9 zpr\u00e1vy o novink\u00e1ch, ud\u00e1lostech apod. Koneckonc\u016f obsahuj\u00ed nejnov\u011bj\u0161\u00ed informace o ud\u00e1lostech. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud v \u010dl\u00e1nku, prezentaci nebo jin\u00e9m projektu uvedete informace z n\u011bjak\u00e9ho zdroje, mus\u00edte uv\u00e9st autora zdroje. Nemus\u00edte uv\u00e1d\u011bt informace, kter\u00e9 jsou obecn\u011b zn\u00e1m\u00e9, nap\u0159\u00edklad \u017ee USA maj\u00ed 50 st\u00e1t\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159esn\u00e1 slova n\u011bkoho jin\u00e9ho, um\u00edst\u011bn\u00e1 v uvozovk\u00e1ch a n\u00e1sledovan\u00e1 citac\u00ed v z\u00e1vorce. My\u0161lenky n\u011bkoho jin\u00e9ho vysv\u011btlen\u00e9 vlastn\u00edmi slovy, za nimi\u017e n\u00e1sleduje citace v z\u00e1vorce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podobn\u00e9 parafr\u00e1zi, ale pou\u017e\u00edv\u00e1 se k poskytnut\u00ed p\u0159ehledu mnoha my\u0161lenek vysv\u011btlen\u00fdch va\u0161imi vlastn\u00edmi slovy. Citace je \u00fakon, p\u0159i kter\u00e9m \u010dten\u00e1\u0159i sd\u011bl\u00edte, odkud jste \u010derpali informace. \u0158\u00edk\u00e1 se tomu citov\u00e1n\u00ed zdroje.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Citace neboli odkaz na jinou publikovanou pr\u00e1ci poskytuje d\u016fkaz o tom, co autor tvrd\u00ed.<\/p><\/blockquote><\/figure>.\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/blog\/wp-content\/uploads\/2021\/02\/3-1024x576.jpg\" alt=\"Existuj\u00ed t\u0159i hlavn\u00ed zp\u016fsoby citov\u00e1n\u00ed odkaz\u016f:\" class=\"wp-image-1736\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/02\/3-1024x576.jpg 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/3-300x169.jpg 300w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/3-150x84.jpg 150w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/3-768x432.jpg 768w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/3-1536x864.jpg 1536w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/3-480x270.jpg 480w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/3.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Existuj\u00ed t\u0159i hlavn\u00ed zp\u016fsoby citov\u00e1n\u00ed odkaz\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MLA;<\/li>\n\n\n\n<li>APA;<\/li>\n\n\n\n<li>Chicago.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nez\u00e1le\u017e\u00ed na tom, jak\u00e1 pravidla n\u00e1vrhu pou\u017eijete, t\u011blo citace (z\u00e1kladn\u00ed informace) bude stejn\u00e9. Uva\u017eujme tedy, jak spr\u00e1vn\u011b citovat tiskovou zpr\u00e1vu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u011bkter\u00e9 rozd\u00edly v \u00fa\u010delu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MLA byla p\u016fvodn\u011b ur\u010dena pro diskusi o literatu\u0159e, lingvistice a jazyce<\/li>.\n\n\n\n<li>APA byla p\u016fvodn\u011b navr\u017eena pro diskusi o v\u00fdzkumu v m\u011bkk\u00fdch v\u011bd\u00e1ch, jako je psychologie a sociologie, a\u010dkoli se stala b\u011b\u017enou i ve vzd\u011bl\u00e1v\u00e1n\u00ed <\/li>.\n\n\n\n<li>Chicago bylo navr\u017eeno pro vyd\u00e1v\u00e1n\u00ed knih, ale roz\u0161\u00ed\u0159ilo se zejm\u00e9na mezi historiky a ekonomy.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Podle toho je form\u00e1t ka\u017ed\u00e9ho z nich navr\u017een tak, aby odr\u00e1\u017eel r\u016fzn\u00e9 z\u00e1jmy t\u011bchto obor\u016f. MLA je ur\u010den pro rychl\u00e9 citace v textu v z\u00e1vorce. Poskytuje podrobn\u00e9 pokyny nap\u0159\u00edklad pro citov\u00e1n\u00ed poezie, p\u00eds\u0148ov\u00fdch text\u016f a m\u00e9di\u00ed, kter\u00fdmi se APA b\u011b\u017en\u011b nezab\u00fdv\u00e1. MLA neklade d\u016fraz na datum vyd\u00e1n\u00ed, proto\u017ee v liter\u00e1rn\u00ed v\u011bd\u011b nedoch\u00e1z\u00ed k takov\u00e9 obm\u011bn\u011b a zastar\u00e1v\u00e1n\u00ed jako v nejmodern\u011bj\u0161\u00edm v\u00fdzkumu v p\u0159\u00edrodn\u00edch v\u011bd\u00e1ch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak citovat tiskovou zpr\u00e1vu v jazyce MLA<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/blog\/wp-content\/uploads\/2021\/02\/2-1-1024x576.jpg\" alt=\"Jak citovat tiskovou zpr\u00e1vu v MLA\" class=\"wp-image-1735\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/02\/2-1-1024x576.jpg 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/2-1-300x169.jpg 300w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/2-1-150x84.jpg 150w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/2-1-768x432.jpg 768w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/2-1-1536x864.jpg 1536w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/2-1-480x270.jpg 480w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/2-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sdru\u017een\u00ed modern\u00edch jazyk\u016f m\u00e1 sv\u00e9ho pr\u016fvodce stylem tvorby odkazu. Nej\u010dast\u011bji tento form\u00e1t pou\u017e\u00edvaj\u00ed humanitn\u00ed obory.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Slo\u017eky:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>N\u00e1zev autora, organizace nebo vl\u00e1dn\u00ed agentury. Na konec n\u00e1zvu je t\u0159eba d\u00e1t te\u010dku. V p\u0159\u00edpad\u011b ve\u0159ejn\u00fdch instituc\u00ed je t\u0159eba nejprve uv\u00e9st n\u00e1zev st\u00e1tu nebo zem\u011b \u2192 obecn\u00e9 odd\u011blen\u00ed \u2192 konkr\u00e9tn\u00ed \u00fatvar nebo agentura v tomto odd\u011blen\u00ed.<\/li>\n\n\n\n<li>N\u00e1zev tiskov\u00e9 zpr\u00e1vy (vy\u017eaduje se v uvozovk\u00e1ch). Vyd\u00e1v\u00e1 se podle rejst\u0159\u00edku z\u00e1hlav\u00ed. Te\u010dka mus\u00ed b\u00fdt na konci z\u00e1hlav\u00ed, uvnit\u0159 uzav\u00edrac\u00edch uvozovek. Za n\u00e1zvem se kurz\u00edvou p\u00ed\u0161e &#8222;Tiskov\u00e1 zpr\u00e1va&#8220; a zkratka organizace.<\/li>\n\n\n\n<li>Datum. M\u011blo by b\u00fdt v evropsk\u00e9m stylu (den-m\u011bs\u00edc-rok) a ve zkr\u00e1cen\u00e9 podob\u011b.<\/li>\n\n\n\n<li>URL webov\u00e9 str\u00e1nky. Jedn\u00e1 se o p\u0159\u00edm\u00fd odkaz na tiskovou zpr\u00e1vu na internetu. Zadejte slovo &#8222;P\u0159\u00edstup&#8220; a pot\u00e9 zadejte datum, kdy jste na tomto m\u00edst\u011b z\u00edskali p\u0159\u00edstup k tiskov\u00e9 zpr\u00e1v\u011b, ve form\u00e1tu den-m\u011bs\u00edc-rok. Cit\u00e1t uzav\u0159ete te\u010dkou.<\/li>\n\n\n\n<li>Jm\u00e9no organizace m\u016f\u017eete uv\u00e9st v z\u00e1vorce za n\u00e1zvem tiskov\u00e9 zpr\u00e1vy, uvnit\u0159 uzav\u00edrac\u00edch uvozovek.<\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-preformatted\">P\u0159\u00edklad: Apple. \"Apple Reports First Quarter Results.\" &nbsp;<em>Tiskov\u00e1 zpr\u00e1va spole\u010dnosti Apple<\/em>, 27. 1. 2021.&nbsp;<a href=\"https:\/\/www.apple.com\/newsroom\/2021\/01\/apple-reports-first-quarter-results\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.apple.com\/newsroom\/2021\/01\/apple-reports-first-quarter-results\/<\/a>. P\u0159\u00edstup 10. ledna 2021.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Jak citovat tiskovou zpr\u00e1vu v APA<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/blog\/wp-content\/uploads\/2021\/02\/4-1-1024x576.jpg\" alt=\"Jak citovat tiskovou zpr\u00e1vu v APA\" class=\"wp-image-1737\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/02\/4-1-1024x576.jpg 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/4-1-300x169.jpg 300w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/4-1-150x84.jpg 150w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/4-1-768x432.jpg 768w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/4-1-1536x864.jpg 1536w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/4-1-480x270.jpg 480w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/4-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Americk\u00e1 psychologick\u00e1 asociace vytvo\u0159ila tak\u00e9 sv\u00e9ho pr\u016fvodce stylem citov\u00e1n\u00ed odkaz\u016f na tiskovou zpr\u00e1vu. Citov\u00e1n\u00ed pomoc\u00ed t\u00e9to techniky se pou\u017e\u00edv\u00e1 v oborech sociologie, antropologie a psychologie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kroky citov\u00e1n\u00ed:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Autor nebo n\u00e1zev organizace. Je d\u016fle\u017eit\u00e9 zn\u00e1t zdroj vyd\u00e1n\u00ed.<\/li>\n\n\n\n<li>Datum vyd\u00e1n\u00ed. V z\u00e1vorce se uv\u00e1d\u00ed form\u00e1t rok-m\u011bs\u00edc-den.<\/li>\n\n\n\n<li>N\u00e1zev tiskov\u00e9 zpr\u00e1vy. Vyzna\u010duje se kurz\u00edvou.<\/li>\n\n\n\n<li>Za n\u00e1zev se p\u0159idaj\u00ed slova &#8222;Tiskov\u00e1 zpr\u00e1va&#8220; v hranat\u00fdch z\u00e1vork\u00e1ch. V\u011bta se uzav\u00edr\u00e1 te\u010dkou.<\/li>\n\n\n\n<li>URL: <li>Vypln\u00ed se n\u00e1zev tiskov\u00e9 zpr\u00e1vy, kter\u00e1 byla vyd\u00e1na v roce 2004. P\u0159ed vlo\u017een\u00edm odkazu je nutn\u00e9 doplnit slova &#8222;Retrieved from&#8220;. Cit\u00e1t uzav\u0159ete te\u010dkou.<\/li>\n\n\n\n<li>Pokud citujete v t\u011ble textu studie, odkaz se uv\u00e1d\u00ed v z\u00e1vorce a obsahuje n\u00e1zev organizace a rok vyd\u00e1n\u00ed. Tyto polo\u017eky se odd\u011bluj\u00ed \u010d\u00e1rkou.<\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-preformatted\">P\u0159\u00edklad: Apple. (2021, 27. ledna). Apple oznamuje v\u00fdsledky za prvn\u00ed \u010dtvrtlet\u00ed [tiskov\u00e1 zpr\u00e1va]. P\u0159evzato z&nbsp;<a href=\"https:\/\/www.apple.com\/newsroom\/2021\/01\/apple-reports-first-quarter-results\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.apple.com\/newsroom\/2021\/01\/apple-reports-first-quarter-results\/<\/a>.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Citace z vyd\u00e1n\u00ed P\u0159\u00edru\u010dky chicagsk\u00e9ho stylu<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/blog\/wp-content\/uploads\/2021\/02\/5-1024x576.jpg\" alt=\"jak citovat tiskovou zpr\u00e1vu chicago\" class=\"wp-image-1738\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2021\/02\/5-1024x576.jpg 1024w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/5-300x169.jpg 300w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/5-150x84.jpg 150w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/5-768x432.jpg 768w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/5-1536x864.jpg 1536w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/5-480x270.jpg 480w, \/cs\/blog\/wp-content\/uploads\/2021\/02\/5.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jak citovat tiskovou zpr\u00e1vu Chicago:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>N\u00e1zev organizace. Je t\u0159eba uv\u00e9st prvn\u00edho autora. Uzav\u0159ete te\u010dkou.<\/li>\n\n\n\n<li>N\u00e1zev tiskov\u00e9 zpr\u00e1vy v uvozovk\u00e1ch. Je nutn\u00e9 pou\u017e\u00edt velk\u00fd rejst\u0159\u00edk. Te\u010dka p\u0159ed z\u00e1v\u011bre\u010dn\u00fdmi uvozovkami.<\/li>\n\n\n\n<li>Datum vyd\u00e1n\u00ed. Vlo\u017ete slova &#8222;Tiskov\u00e1 zpr\u00e1va&#8220; \u2192 Autor \u2192 \u010d\u00e1rka \u2192 datum vyd\u00e1n\u00ed ve form\u00e1tu m\u011bs\u00edc-den-rok. Za rokem je t\u0159eba doplnit te\u010dku.<\/li>\n\n\n\n<li>URL. Zadejte n\u00e1zev webu, kde je tiskov\u00e1 zpr\u00e1va zve\u0159ejn\u011bna, ud\u011blejte te\u010dku a vlo\u017ete odkaz. Za n\u00ed je t\u0159eba vlo\u017eit \u010d\u00e1rku.<\/li>\n\n\n\n<li>Datum. Uv\u00e1d\u00ed se za slovem &#8222;p\u0159\u00edstup&#8220; ve form\u00e1tu &#8222;m\u011bs\u00edc-den-rok&#8220;. Uzav\u0159ete citaci te\u010dkou.<\/li>\n<\/ol>\n\n\n\n<pre class=\"wp-block-preformatted\">P\u0159\u00edklad: Apple. \"Apple oznamuje v\u00fdsledky za prvn\u00ed \u010dtvrtlet\u00ed.\" Tiskov\u00e1 zpr\u00e1va spole\u010dnosti Apple, 27. ledna 2021. Na webov\u00fdch str\u00e1nk\u00e1ch spole\u010dnosti Apple.&nbsp;<a href=\"https:\/\/www.apple.com\/newsroom\/2021\/01\/apple-reports-first-quarter-results\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.apple.com\/newsroom\/2021\/01\/apple-reports-first-quarter-results\/<\/a>, p\u0159\u00edstup 10. ledna 2021<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i citaci ve form\u00e1tu pozn\u00e1mky pod \u010darou v hlavn\u00ed \u010d\u00e1sti pr\u00e1ce se v\u011bt\u0161ina te\u010dek nahrazuje \u010d\u00e1rkami, nap\u0159\u00edklad:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Apple, \"Apple Reports First Quarter Results\", 27. ledna 2021,&nbsp;<a href=\"https:\/\/www.apple.com\/newsroom\/2021\/01\/apple-reports-first-quarter-results\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.apple.com\/newsroom\/2021\/01\/apple-reports-first-quarter-results\/<\/a>.&nbsp;<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto t\u0159i styly jsou v citac\u00edch nej\u010dast\u011bj\u0161\u00ed. Pou\u017e\u00edvaj\u00ed je p\u0159edev\u0161\u00edm studenti a v\u00fdzkumn\u00ed pracovn\u00edci. Mnoho dal\u0161\u00edch obor\u016f v\u0161ak pou\u017e\u00edv\u00e1 jin\u00e9 mo\u017enosti citov\u00e1n\u00ed, kter\u00e9 st\u00e1le vych\u00e1zej\u00ed z MLA, APA a Chicaga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jsou to AMA (Americk\u00e1 l\u00e9ka\u0159sk\u00e1 asociace), APSA (Americk\u00e1 asociace politick\u00fdch v\u011bd), AAA (Americk\u00e1 antropologick\u00e1 asociace), Vancouver, IEEE (in\u017een\u00fdrstv\u00ed), Turabian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159ipom\u00ednky odborn\u00edk\u016f<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"\/blog\/wp-content\/uploads\/2022\/08\/1.png\" alt=\"\" class=\"wp-image-6121\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2022\/08\/1.png 200w, \/cs\/blog\/wp-content\/uploads\/2022\/08\/1-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Brian Jones, odborn\u00edk na vztahy s ve\u0159ejnost\u00ed a gener\u00e1ln\u00ed \u0159editel\/zakladatel spole\u010dnosti <a href=\"https:\/\/www.bestinedmonton.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Best in Edmonton<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Citace jsou uv\u00e1d\u011bny za \u00fa\u010delem \u0159\u00e1dn\u00e9ho uzn\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f p\u016fvodn\u00edch autor\u016f. Citace slou\u017e\u00ed k identifikaci va\u0161ich zdroj\u016f, aby je \u010dten\u00e1\u0159 mohl snadno naj\u00edt a z\u00edskat k nim p\u0159\u00edstup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pot\u0159ebujete citovat tiskovou zpr\u00e1vu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161eobecn\u011b \u0159e\u010deno, zdroje mus\u00edte citovat v\u017edy, kdy\u017e p\u0159edkl\u00e1d\u00e1te informace, u nich\u017e nelze o\u010dek\u00e1vat, \u017ee by je \u010dten\u00e1\u0159 ji\u017e znal, a v\u017edy, kdy\u017e poskytujete poznatky, kter\u00e9 byste bez proveden\u00ed studie neznali. Kdy\u017e diskutujete, shrnujete nebo parafr\u00e1zujete my\u0161lenky autora, mus\u00edte uv\u00e9st zdroj. Pokud jej neuvedete, m\u016f\u017ee to b\u00fdt nazv\u00e1no plagi\u00e1torstv\u00edm, neuzn\u00e1v\u00e1te jin\u00e9, jejich\u017e studie poslou\u017eila jako z\u00e1klad pro va\u0161i vlastn\u00ed. Mezi akademick\u00e9 ne\u010destnosti a poru\u0161en\u00ed pat\u0159\u00ed plagi\u00e1torstv\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Jak citovat tiskovou zpr\u00e1vu v pozn\u00e1mk\u00e1ch pod \u010darou?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u011bli byste zn\u00e1t jm\u00e9no organizace nebo autora, n\u00e1zev tiskov\u00e9 zpr\u00e1vy (je-li relevantn\u00ed), datum vyd\u00e1n\u00ed a adresu URL. Tiskov\u00e9 zpr\u00e1vy by m\u011bly b\u00fdt v textu citov\u00e1ny pomoc\u00ed autora a roku stejn\u011b jako jak\u00fdkoli jin\u00fd zdroj. Nazv\u011bte je 2021a a 2021b, pokud ka\u017ed\u00fd rok vyu\u017eijete v\u00edce ne\u017e jednu tiskovou zpr\u00e1vu od ka\u017ed\u00e9ho autora (nap\u0159\u00edklad dv\u011b od APA v roce 2021). (Podle toho, kter\u00fd titul je v abecedn\u00edm po\u0159ad\u00ed prvn\u00ed, bude 2021a).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Form\u00e1t pozn\u00e1mek a bibliografie:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jm\u00e9no autora P\u0159\u00edjmen\u00ed autora, &#8222;N\u00e1zev tiskov\u00e9 zpr\u00e1vy&#8220;, m\u00e9dium, datum vyd\u00e1n\u00ed, URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Parenthetical:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(P\u0159\u00edjmen\u00ed autora Rok vyd\u00e1n\u00ed)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(GE News 2019)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159\u00edb\u011bh:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edjmen\u00ed autora (rok vyd\u00e1n\u00ed)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GE News (2019)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Max Shak, finan\u010dn\u00ed \u0159editel <a href=\"https:\/\/www.abtron.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Abtron.com<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pot\u0159ebujete citovat tiskovou zpr\u00e1vu?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00edm z aspekt\u016f vztah\u016f s ve\u0159ejnost\u00ed jsou vztahy s m\u00e9dii, kter\u00e9 zahrnuj\u00ed tiskov\u00e9 zpr\u00e1vy. V\u00e1\u0161 p\u0159\u00edb\u011bh uvid\u00ed novin\u00e1\u0159i a redakto\u0159i, kdy\u017e vyd\u00e1te tiskovou zpr\u00e1vu. V p\u0159\u00edpad\u011b televize a rozhlasu ji odvys\u00edlaj\u00ed, pokud je hodn\u00e1 zve\u0159ejn\u011bn\u00ed. Tiskov\u00e9 zpr\u00e1vy jsou nezbytn\u00e9, pokud chcete b\u00fdt ve zpr\u00e1v\u00e1ch. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b to neud\u011bl\u00e1te.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00e1 se o standardn\u00ed form\u00e1t, kter\u00fd umo\u017e\u0148uje novin\u00e1\u0159\u016fm a redaktor\u016fm p\u0159izp\u016fsobit informace ke zve\u0159ejn\u011bn\u00ed tak, aby se snadno \u010detly. Tiskov\u00e9 zpr\u00e1vy jsou v podstat\u011b zdarma, pokud jsou naps\u00e1ny spr\u00e1vn\u011b. Krom\u011b toho, \u017ee nemus\u00edte platit distribu\u010dn\u00edm agentur\u00e1m, nemus\u00edte ani pou\u017e\u00edvat m\u00f3dn\u00ed \u0161ablony na internetu ani nic jin\u00e9ho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jak citovat tiskovou zpr\u00e1vu v pozn\u00e1mk\u00e1ch pod \u010darou?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i citov\u00e1n\u00ed tiskov\u00e9 zpr\u00e1vy ve stylu APA uve\u010fte n\u00e1zev organizace, datum vyd\u00e1n\u00ed, n\u00e1zev kurz\u00edvou, &#8222;Tiskov\u00e1 zpr\u00e1va&#8220; v hranat\u00fdch z\u00e1vork\u00e1ch a adresu URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Shortcode [ctanew] does not exist --><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159e\u010dt\u011bte si v\u00edce:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/how-to-write-a-press-release-for-an-event.html\">Tipy pro psan\u00ed tiskov\u00e9 zpr\u00e1vy k ud\u00e1losti&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/52-efficient-press-release-the-chefs-recipe.html\">Jak napsat tiskovou zpr\u00e1vu: Recept \u0161\u00e9fkucha\u0159e<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/10-top-7-donts-when-writing-press-releases.html\">Nejlep\u0161\u00edch 7 z\u00e1sad p\u0159i psan\u00ed tiskov\u00fdch zpr\u00e1v 2021<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Jak citovat tiskovou zpr\u00e1vu? Citace je, kdy\u017e se jeden dokument v\u00fdslovn\u011b odkazuje na jin\u00fd dokument. Obvykle je to n\u011bjak\u00fdm zp\u016fsobem uvedeno v textu \u010dl\u00e1nku, \u00fapln\u00fd odkaz je pak uveden v bibliografii. Citace jsou d\u016fle\u017eit\u00e9 z n\u011bkolika d\u016fvod\u016f. Jedn\u00edm z nich je, \u017ee auto\u0159i jimi n\u00e1le\u017eit\u011b oce\u0148uj\u00ed pr\u00e1ci a my\u0161lenky jin\u00fdch. Lid\u00e9 tak\u00e9 po\u010d\u00edtaj\u00ed citace na \u010dl\u00e1nek jako ukazatel toho, jak d\u016fle\u017eit\u00fd nebo vlivn\u00fd \u010dl\u00e1nek byl. Citace tiskov\u00fdch zpr\u00e1v nebo jak\u00e9hokoli jin\u00e9ho zdroje je d\u016fle\u017eit\u00e1, proto\u017ee v\u00e1m pom\u00e1h\u00e1 b\u00fdt transparentn\u011bj\u0161\u00ed, pokud jde o informace, kter\u00e9 sd\u00edl\u00edte. Nejen\u017ee je to zodpov\u011bdn\u00e9, ale tak\u00e9 v\u00e1m to pom\u00e1h\u00e1 z\u00edskat a budovat d\u016fv\u011bru publika. Citov\u00e1n\u00ed<\/p>\n","protected":false},"author":3,"featured_media":6123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[310],"class_list":["post-1731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations","tag-press-release"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/1731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=1731"}],"version-history":[{"count":15,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/1731\/revisions"}],"predecessor-version":[{"id":12155,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/1731\/revisions\/12155"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/6123"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=1731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=1731"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=1731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}