{"id":12212,"date":"2026-01-17T21:13:09","date_gmt":"2026-01-17T19:13:09","guid":{"rendered":"http:\/\/116.202.111.232\/cs\/blog\/?p=12212"},"modified":"2026-01-18T21:10:10","modified_gmt":"2026-01-18T19:10:10","slug":"marketing-link","status":"publish","type":"post","link":"\/cs\/blog\/marketing-link.html","title":{"rendered":"Jak spole\u010dnost Marketing Link vyu\u017eila PRNEWS.IO k pos\u00edlen\u00ed digit\u00e1ln\u00ed viditelnosti a podpo\u0159e SEO v \u00e9\u0159e um\u011bl\u00e9 inteligence [P\u0159\u00edpadov\u00e1 studie]"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"PrNews.io: How to Get a Quality SEO Link in 5 Minutes | Platform Review\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/f-kX_MrLPMU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spole\u010dnost:<\/strong> <a href=\"https:\/\/marketing.link\/\" rel=\"nofollow\" title=\"\">Marketing Link<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gener\u00e1ln\u00ed \u0159editel:<\/strong> Mykola Lukashuk<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zalo\u017eeno:<\/strong> 2014<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>S\u00eddlo:<\/strong> Mezin\u00e1rodn\u00ed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Specializace:<\/strong> SEO, Pay-Per-Click (PPC), placen\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b, digit\u00e1ln\u00ed PR<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Link je digit\u00e1ln\u00ed marketingov\u00e1 agentura poskytuj\u00edc\u00ed komplexn\u00ed slu\u017eby se zam\u011b\u0159en\u00edm na v\u00fdsledky zalo\u017een\u00e9 na v\u00fdkonu. Od sv\u00e9ho zalo\u017een\u00ed agentura p\u016fsob\u00ed v r\u016fzn\u00fdch odv\u011btv\u00edch, v\u010detn\u011b m\u00f3dy, pr\u00e1va, zdravotnictv\u00ed a technologie, a p\u0159in\u00e1\u0161\u00ed m\u011b\u0159iteln\u00e9 v\u00fdsledky d\u00edky p\u0159esn\u00e9mu SEO a placen\u00fdm marketingov\u00fdm strategi\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S v\u00fdvojem digit\u00e1ln\u00edho ekosyst\u00e9mu a rostouc\u00ed pot\u0159ebou autoritativn\u00ed online p\u0159\u00edtomnosti si v\u0161ak Marketing Link uv\u011bdomil, \u017ee je t\u0159eba modernizovat jednu kl\u00ed\u010dovou slo\u017eku: public relations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"672\" src=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image2.png\" alt=\"\" class=\"wp-image-12220\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image2.png 1000w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image2-300x202.png 300w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image2-150x101.png 150w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image2-768x516.png 768w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image2-480x323.png 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Marketing Link jako vystavovatel na mezin\u00e1rodn\u00edm veletrhu B2B Marketing Expo v USA<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdzva: zastaral\u00e9 PR taktiky v rychle se m\u011bn\u00edc\u00edm digit\u00e1ln\u00edm sv\u011bt\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vzhledem k rostouc\u00ed konkurenci v digit\u00e1ln\u00edm prostoru \u010delila rostouc\u00ed agentura Marketing Link pot\u0159eb\u011b zajistit <a href=\"https:\/\/prnews.io\/get\/personal-branding\/\"><strong>kvalitn\u00ed online viditelnost<\/strong><\/a> a <strong>SEO relevantn\u00ed zp\u011btn\u00e9 odkazy<\/strong>, ani\u017e by se spol\u00e9hala na zastaral\u00e9 PR p\u0159\u00edstupy, jako je oslovov\u00e1n\u00ed novin\u00e1\u0159\u016f nebo drah\u00e9 smluvn\u00ed slu\u017eby.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kl\u00ed\u010dov\u00e9 probl\u00e9my podnik\u00e1n\u00ed:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Neefektivita tradi\u010dn\u00edch PR<\/strong>: Oslovov\u00e1n\u00ed novin\u00e1\u0159\u016f, vyjedn\u00e1v\u00e1n\u00ed um\u00edst\u011bn\u00ed a \u010dek\u00e1n\u00ed na odpov\u011bdi po n\u011bkolik t\u00fddn\u016f zpomalovalo kampan\u011b.<\/li>\n\n\n\n<li><strong>Nedostatek transparentnosti<\/strong>: Neexistovaly \u017e\u00e1dn\u00e9 skute\u010dn\u00e9 \u00fadaje o tom, zda jsou m\u00e9dia z hlediska SEO nebo zna\u010dky hodnotn\u00e1.<\/li>\n\n\n\n<li><strong>Pot\u0159eba zp\u011btn\u00fdch odkaz\u016f p\u0159ipraven\u00fdch pro SEO<\/strong>: Marketing Link cht\u011bl m\u00edt kontrolu nad kvalitou odkaz\u016f \u2013 vyhnout se ozna\u010den\u00edm \u201esponzorov\u00e1no\u201c a tag\u016fm nofollow.<\/li>\n\n\n\n<li><strong>Probl\u00e9my se \u0161k\u00e1lovatelnost\u00ed<\/strong>: Ru\u010dn\u00ed procesy zt\u011b\u017eovaly rychl\u00fd r\u016fst, zejm\u00e9na na v\u00edce trz\u00edch a v r\u016fzn\u00fdch odv\u011btv\u00edch.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eTr\u00e1vili jsme p\u0159\u00edli\u0161 mnoho \u010dasu spr\u00e1vou kontakt\u016f a st\u00e1le n\u00e1m chyb\u011bla konzistence v\u00fdsledk\u016f. Pot\u0159ebovali jsme n\u011bco chyt\u0159ej\u0161\u00edho \u2013 n\u011bco, co bychom mohli \u0161k\u00e1lovat.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 <em>Mykola Lukashuk<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u0158e\u0161en\u00ed: PRNEWS.IO jako \u0161k\u00e1lovateln\u00fd PR &amp; SEO engine<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V roce 2018 Mykola p\u0159ijal <strong>PRNEWS.IO<\/strong>, platformu pro obsahov\u00fd marketing a distribuci m\u00e9di\u00ed zalo\u017eenou na datech. Okam\u017eit\u011b vy\u0159e\u0161ila n\u011bkolik probl\u00e9m\u016f, kter\u00e9 tradi\u010dn\u00ed PR nedok\u00e1zalo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edsto toho, aby Marketing Link hledal kontakty v redakc\u00edch nebo platil vysok\u00e9 poplatky agentur\u00e1m, z\u00edskal <strong>p\u0159\u00edm\u00fd p\u0159\u00edstup k kur\u00e1torsk\u00e9mu tr\u017ei\u0161ti s v\u00edce ne\u017e 100 000 glob\u00e1ln\u00edch medi\u00e1ln\u00edch web\u016f<\/strong> \u2013 s podrobn\u00fdmi metrikami v\u00fdkonu, transparentnost\u00ed a plnou redak\u010dn\u00ed kontrolou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Funkce platformy, kter\u00e9 m\u011bly dopad:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pokro\u010dil\u00e9 filtrov\u00e1n\u00ed<\/strong>: Vyhled\u00e1vejte m\u00e9dia podle zem\u011b, specializace, \u00farovn\u011b n\u00e1v\u0161t\u011bvnosti, autority dom\u00e9ny a typu zp\u011btn\u00fdch odkaz\u016f.<\/li>\n\n\n\n<li><strong>Transparentnost dat<\/strong>: Vyhodno\u0165te ka\u017ed\u00fd kan\u00e1l pomoc\u00ed SEMrush Authority Score, hodnocen\u00ed dom\u00e9ny a re\u00e1ln\u00fdch \u00fadaj\u016f o n\u00e1v\u0161t\u011bvnosti.<\/li>\n\n\n\n<li><strong>Do-Follow &amp; Anchor Control<\/strong>: P\u0159idejte SEO optimalizovan\u00e9 zp\u011btn\u00e9 odkazy s vlastn\u00edm anchor textem.<\/li>\n\n\n\n<li><strong>\u00daprava obsahu v r\u00e1mci platformy<\/strong>: Nahrajte a form\u00e1tujte cel\u00e9 \u010dl\u00e1nky, vkl\u00e1dejte obr\u00e1zky a kontrolujte metadata.<\/li>\n\n\n\n<li><strong>\u017d\u00e1dn\u00e9 pau\u0161\u00e1ln\u00ed poplatky, pln\u00e1 kontrola<\/strong>: Platba za um\u00edst\u011bn\u00ed, bez p\u0159ekvapen\u00ed a s m\u011b\u0159itelnou n\u00e1vratnost\u00ed investic.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eZjednodu\u0161ilo to proces, kter\u00fd b\u00fdval chaotick\u00fd a trval n\u011bkolik t\u00fddn\u016f, na n\u011bco, co jsme mohli zvl\u00e1dnout za p\u00e1r minut \u2013 a p\u0159esto jsme dos\u00e1hli v\u00fdsledk\u016f, kter\u00e9 zv\u00fd\u0161ily viditelnost, hodnocen\u00ed a d\u016fv\u011bryhodnost.\u201c<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Realizace: vytvo\u0159en\u00ed opakovateln\u00e9ho PR workflow zalo\u017een\u00e9ho na SEO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Link za\u010dal pou\u017e\u00edvat PRNEWS.IO v r\u016fzn\u00fdch klientsk\u00fdch kampan\u00edch, od B2B technologi\u00ed po m\u00f3dn\u00ed e-commerce. Vyvinuli opakovatelnou PR strategii:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Definujte c\u00edle kampan\u011b<\/strong> \u2013 Vyberte odv\u011btv\u00ed, sd\u011blen\u00ed a c\u00edlov\u00e1 kl\u00ed\u010dov\u00e1 slova.<\/li>\n\n\n\n<li><strong>Vyberte strategick\u00e1 m\u00e9dia<\/strong> \u2013 Pomoc\u00ed filtr\u016f identifikujte publikace s vysokou autoritou a relevantnost\u00ed pro danou niche.<\/li>\n\n\n\n<li><strong>Publikujte s p\u0159esnost\u00ed<\/strong> \u2013 nahrajte obsah, form\u00e1tujte pro SEO a vlo\u017ete zp\u011btn\u00e9 odkazy v jednom pracovn\u00edm postupu.<\/li>\n\n\n\n<li><strong>Sledujte a m\u011b\u0159te<\/strong> \u2013 sledujte data z vyhled\u00e1vac\u00ed konzole, statistiky Ahrefs a n\u00e1r\u016fst n\u00e1v\u0161t\u011bvnosti d\u00edky AI.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Tento pracovn\u00ed postup umo\u017enil spole\u010dnosti Marketing Link \u0161k\u00e1lovat um\u00edst\u011bn\u00ed obsahu nap\u0159\u00ed\u010d n\u011bkolika kampan\u011bmi, ani\u017e by do\u0161lo ke sn\u00ed\u017een\u00ed kvality nebo naru\u0161en\u00ed strategie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"831\" src=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image7-1024x831.png\" alt=\"\" class=\"wp-image-12219\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image7-1024x831.png 1024w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image7-300x243.png 300w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image7-150x122.png 150w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image7-768x623.png 768w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image7-1536x1246.png 1536w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image7-480x390.png 480w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image7.png 1602w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Tento sn\u00edmek obrazovky Ahrefs ilustruje jejich neust\u00e1l\u00fd r\u016fst v \u010dl\u00e1nc\u00edch s vysokou autoritou PR.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky: viditelnost, zlep\u0161en\u00ed SEO a objevov\u00e1n\u00ed pomoc\u00ed um\u011bl\u00e9 inteligence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky PRNEWS.IO spole\u010dnost Marketing Link zm\u011bnila sv\u016fj p\u0159\u00edstup k PR. To, co d\u0159\u00edve trvalo t\u00fddny, nyn\u00ed trv\u00e1 hodiny \u2013 a m\u00e1 v\u011bt\u0161\u00ed dopad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hlavn\u00ed v\u00fdsledky:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+25% n\u00e1r\u016fst zobrazen\u00ed ve vyhled\u00e1v\u00e1n\u00ed Google<\/strong><\/li>\n\n\n\n<li><strong>+254% n\u00e1r\u016fst provozu indexovan\u00e9ho um\u011blou inteligenc\u00ed<\/strong> z n\u00e1stroj\u016f jako ChatGPT, Perplexity, Bing Copilot a Google Gemini<\/li>\n\n\n\n<li><strong>Roz\u0161\u00ed\u0159en\u00fd profil zp\u011btn\u00fdch odkaz\u016f<\/strong> z autoritativn\u00edch web\u016f v oblastech m\u00f3dy, technologie, pr\u00e1va a marketingu<\/li>\n\n\n\n<li><strong>Sn\u00ed\u017een\u00ed \u00fabytku odkaz\u016f<\/strong>: m\u00e9n\u011b ne\u017e 2 % ztr\u00e1ta odkaz\u016f z v\u00edce ne\u017e 500 um\u00edst\u011bn\u00ed<\/li>\n\n\n\n<li><strong>Pln\u00e1 kontrola nad redak\u010dn\u00edmi a SEO aktivitami<\/strong>, co\u017e vede k konzistentn\u00edmu positioning zna\u010dky<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eD\u0159\u00edve jsme se ob\u00e1vali ztr\u00e1ty odkaz\u016f a monitorov\u00e1n\u00ed um\u00edst\u011bn\u00ed. S PRNEWS.IO jsme m\u011bli pouze t\u0159i probl\u00e9my ze stovek projekt\u016f \u2013 a ka\u017ed\u00fd z nich byl vy\u0159e\u0161en b\u011bhem n\u011bkolika minut.\u201c<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Link byla jednou z prvn\u00edch agentur, kter\u00e1 monitorovala a optimalizovala provoz z konverza\u010dn\u00edch platforem AI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image3-1024x490.png\" alt=\"\" class=\"wp-image-12213\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image3-1024x490.png 1024w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image3-300x144.png 300w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image3-150x72.png 150w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image3-768x368.png 768w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image3-480x230.png 480w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image3.png 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>ChatGPT Analytics Screenshot<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Link sleduje a posiluje p\u0159\u00edtomnost zna\u010dky v nov\u00fdch vyhled\u00e1vac\u00edch syst\u00e9mech zalo\u017een\u00fdch na um\u011bl\u00e9 inteligenci. Tato zpr\u00e1va Gemini odr\u00e1\u017e\u00ed rostouc\u00ed viditelnost d\u00edky inteligentn\u00edmu form\u00e1tov\u00e1n\u00ed obsahu a syndika\u010dn\u00edm strategi\u00edm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image5-1024x512.png\" alt=\"\" class=\"wp-image-12218\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image5-1024x512.png 1024w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image5-300x150.png 300w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image5-150x75.png 150w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image5-768x384.png 768w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image5-480x240.png 480w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image5.png 1172w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Vyhled\u00e1v\u00e1n\u00ed v nov\u00e9m kab\u00e1t\u011b: Google Gemini Traffic in Motion<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I nov\u00e9 modely um\u011bl\u00e9 inteligence, jako je DeepSeek, nyn\u00ed p\u0159in\u00e1\u0161ej\u00ed p\u0159idanou hodnotu. Marketing Link sleduje provoz z netradi\u010dn\u00edch vyhled\u00e1va\u010d\u016f, aby udr\u017eel n\u00e1skok p\u0159ed trendy \u2013 vyu\u017e\u00edv\u00e1 PR a SEO jako dva motory viditelnosti um\u011bl\u00e9 inteligence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image1-1024x465.png\" alt=\"\" class=\"wp-image-12217\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image1-1024x465.png 1024w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image1-300x136.png 300w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image1-150x68.png 150w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image1-768x349.png 768w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image1-480x218.png 480w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image1.png 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Vyhled\u00e1v\u00e1n\u00ed v nov\u00e9m kab\u00e1t\u011b: Google Gemini Traffic in Motion<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Prost\u0159ednictv\u00edm kur\u00e1torovan\u00e9 distribuce m\u00e9di\u00ed zaji\u0161\u0165uje Marketing Link sv\u00fdm klient\u016fm, \u017ee se objev\u00ed ve v\u00fdsledc\u00edch rychle rostouc\u00edch n\u00e1stroj\u016f, jako je Perplexity. Tento sn\u00edmek obrazovky demonstruje n\u00e1r\u016fst relevance vyhled\u00e1v\u00e1n\u00ed zalo\u017een\u00e9ho na um\u011bl\u00e9 inteligenci.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image4-1024x508.png\" alt=\"\" class=\"wp-image-12216\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image4-1024x508.png 1024w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image4-300x149.png 300w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image4-150x74.png 150w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image4-768x381.png 768w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image4-480x238.png 480w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image4.png 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Perplexity.ai jako \u017eivotaschopn\u00fd kan\u00e1l pro objevy<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Data z Google Search Console ukazuj\u00ed n\u00e1r\u016fst zobrazen\u00ed o 25 % pot\u00e9, co spole\u010dnost Marketing Link spustila c\u00edlenou publika\u010dn\u00ed kampa\u0148 prost\u0159ednictv\u00edm PRNEWS.IO. P\u0159\u00edstup agentury zam\u011b\u0159en\u00fd na SEO p\u0159in\u00e1\u0161\u00ed konzistentn\u011b m\u011b\u0159iteln\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image6-1024x420.png\" alt=\"\" class=\"wp-image-12215\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image6-1024x420.png 1024w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image6-300x123.png 300w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image6-150x62.png 150w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image6-768x315.png 768w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image6-1536x630.png 1536w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image6-480x197.png 480w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image6.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>25% n\u00e1r\u016fst zobrazen\u00ed v Google d\u00edky strategick\u00e9mu publikov\u00e1n\u00ed<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Od vyhled\u00e1va\u010d\u016f k viditelnosti AI: strategick\u00e1 zm\u011bna<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vzhledem k tomu, \u017ee se chov\u00e1n\u00ed spot\u0159ebitel\u016f posouv\u00e1 sm\u011brem k konverza\u010dn\u00ed AI a vyhled\u00e1v\u00e1n\u00ed bez kliknut\u00ed, stala se spole\u010dnost Marketing Link jednou z <strong>prvn\u00edch agentur, kter\u00e9 optimalizovaly vyhled\u00e1v\u00e1n\u00ed obsahu generovan\u00e9ho AI<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nyn\u00ed aktivn\u011b sleduje provoz a zm\u00ednky o zna\u010dce v:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Gemini<\/li>\n\n\n\n<li>ChatGPT<\/li>\n\n\n\n<li>Perplexity.ai<\/li>\n\n\n\n<li>Bing Copilot<\/li>\n\n\n\n<li>DeepSeek<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spr\u00e1vn\u00fdm form\u00e1tov\u00e1n\u00edm obsahu a jeho distribuc\u00ed prost\u0159ednictv\u00edm autoritativn\u00edch zdroj\u016f zaji\u0161\u0165uje Marketing Link, \u017ee se jej\u00ed klienti objev\u00ed v <strong>netradi\u010dn\u00edch kan\u00e1lech pro objevov\u00e1n\u00ed<\/strong> \u2013 co\u017e je v\u00fdznamn\u00e1 v\u00fdhoda v m\u011bn\u00edc\u00edm se prost\u0159ed\u00ed vyhled\u00e1v\u00e1n\u00ed v roce 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdhody viditelnosti AI:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>254% n\u00e1r\u016fst provozu z nativn\u00edch zdroj\u016f AI<\/li>\n\n\n\n<li>Konzistentn\u00ed v\u00fdskyt v dotazech jako \u201enejlep\u0161\u00ed PPC agentura\u201c a \u201eSEO konzultant Evropa\u201c<\/li>\n\n\n\n<li>Vy\u0161\u0161\u00ed autorita p\u0159id\u011blen\u00e1 AI na z\u00e1klad\u011b strukturovan\u00e9ho obsahu a zp\u011btn\u00fdch odkaz\u016f<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eObjevov\u00e1n\u00ed AI je budoucnost. PRNEWS.IO n\u00e1m pomohlo zajistit v\u00fdhodu prvn\u00edho hr\u00e1\u010de na trhu.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d PRNEWS.IO?<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"1024\" src=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image8-765x1024.png\" alt=\"\" class=\"wp-image-12221 size-full\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2026\/01\/image8-765x1024.png 765w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image8-224x300.png 224w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image8-112x150.png 112w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image8-768x1027.png 768w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image8-480x642.png 480w, \/cs\/blog\/wp-content\/uploads\/2026\/01\/image8.png 888w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">\u201eJednou z kl\u00ed\u010dov\u00fdch v\u00fdhod je, \u017ee PRNEWS.IO eliminuje pot\u0159ebu neust\u00e1l\u00e9ho sledov\u00e1n\u00ed um\u00edst\u011bn\u00ed \u2013 na rozd\u00edl od manu\u00e1ln\u00edho oslovov\u00e1n\u00ed. Nemus\u00edte se stresovat ani ztr\u00e1cet \u010das hled\u00e1n\u00edm, kam se obsah pod\u011bl, jak se \u010dasto st\u00e1v\u00e1 u p\u0159\u00edm\u00e9ho um\u00edst\u011bn\u00ed. S PRNEWS.IO sta\u010d\u00ed jen rychl\u00e1 zpr\u00e1va na podporu. Od roku 2018, kdy jsme platformu za\u010dali pou\u017e\u00edvat \u2013 v r\u00e1mci v\u00edce ne\u017e 500 projekt\u016f \u2013 jsme to museli ud\u011blat jen t\u0159ikr\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je velmi pohodln\u00e9 a efektivn\u00ed m\u00edt v\u0161e na jednom panelu \u2013 od umis\u0165ov\u00e1n\u00ed rozhovor\u016f a tiskov\u00fdch zpr\u00e1v po \u010dl\u00e1nky s plnou funkcionalitou a dokonce i psan\u00ed obsahu.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Za v\u00edce ne\u017e dvan\u00e1ct let v marketingu jsem vyzkou\u0161el sedm evropsk\u00fdch PR slu\u017eeb, \u010dty\u0159i americk\u00e9 a kanadsk\u00e9, specializovan\u00e9 outreachov\u00e9 t\u00fdmy a p\u0159\u00edm\u00e9 publikov\u00e1n\u00ed. Nakonec jsme se rozhodli pro PRNEWS.IO v\u00fdhradn\u011b pro na\u0161i agenturu a na\u0161e klienty \u2013 je to partner, kter\u00e9mu d\u016fv\u011b\u0159ujeme a na kter\u00e9ho se spol\u00e9h\u00e1me.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Nyn\u00ed, v \u00e9\u0159e um\u011bl\u00e9 inteligence, \u010del\u00edme nov\u00e9 v\u00fdzv\u011b \u2013 viditelnosti v n\u00e1stroj\u00edch um\u011bl\u00e9 inteligence a \u017eeb\u0159\u00ed\u010dc\u00edch. D\u00edky PRNEWS.IO jsme si zajistili d\u016fv\u011bryhodn\u00e9 zp\u011btn\u00e9 odkazy, provedli experimenty a nyn\u00ed roz\u0161i\u0159ujeme na\u0161e SEO slu\u017eby, abychom podpo\u0159ili viditelnost zna\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nap\u0159\u00edklad pouh\u00fdch 30 kvalitn\u00edch \u010dl\u00e1nk\u016f um\u00edst\u011bn\u00fdch prost\u0159ednictv\u00edm PRNEWS.IO vedlo k 25% n\u00e1r\u016fstu zobrazen\u00ed v Google a 254% n\u00e1r\u016fstu n\u00e1v\u0161t\u011bvnosti z n\u00e1stroj\u016f zalo\u017een\u00fdch na AI, kter\u00e9 tak\u00e9 indexuj\u00ed a doporu\u010duj\u00ed obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sv\u011bt marketingu se vyv\u00edj\u00ed \u2013 my rosteme, PRNEWS.IO se neust\u00e1le zdokonaluje a s rostouc\u00ed popt\u00e1vkou se otev\u00edraj\u00ed nov\u00e9 kan\u00e1ly. Jsme r\u00e1di, \u017ee je m\u016f\u017eeme prozkoum\u00e1vat s dlouholet\u00fdm d\u016fv\u011bryhodn\u00fdm partnerem po na\u0161em boku. \u2014 <em>Mykola Lukashuk<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br: pl\u00e1n pro agentury v \u00e9\u0159e AI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh Marketing Link ilustruje, co je mo\u017en\u00e9, kdy\u017e digit\u00e1ln\u00ed agentura p\u0159ijme <strong>v\u00fdkonnostn\u00ed PR<\/strong> zalo\u017een\u00e9 na <strong>transparentnosti, automatizaci a p\u0159ipravenosti na AI<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 u\u017e jste vedouc\u00ed agentury nebo marketingov\u00fd specialista, PRNEWS.IO v\u00e1m nab\u00edz\u00ed mo\u017enost:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Roz\u0161\u00ed\u0159it expozici zna\u010dky v glob\u00e1ln\u00edch m\u00e9di\u00edch<\/li>\n\n\n\n<li>Budovat autoritu dom\u00e9ny pomoc\u00ed zp\u011btn\u00fdch odkaz\u016f p\u0159ipraven\u00fdch pro SEO<\/li>\n\n\n\n<li>Vyu\u017e\u00edt vyhled\u00e1vac\u00ed platformy zalo\u017een\u00e9 na AI d\u0159\u00edve ne\u017e va\u0161e konkurence<\/li>\n\n\n\n<li>Nahradit zastaral\u00e9 PR metody <strong>rychl\u00fdm, datov\u011b bohat\u00fdm a \u0161k\u00e1lovateln\u00fdm<\/strong> \u0159e\u0161en\u00edm<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost: Marketing Link Gener\u00e1ln\u00ed \u0159editel: Mykola Lukashuk Zalo\u017eeno: 2014 S\u00eddlo: Mezin\u00e1rodn\u00ed Specializace: SEO, Pay-Per-Click (PPC), placen\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b, digit\u00e1ln\u00ed PR Marketing Link je digit\u00e1ln\u00ed marketingov\u00e1 agentura poskytuj\u00edc\u00ed komplexn\u00ed slu\u017eby se zam\u011b\u0159en\u00edm na v\u00fdsledky zalo\u017een\u00e9 na v\u00fdkonu. Od sv\u00e9ho zalo\u017een\u00ed agentura p\u016fsob\u00ed v r\u016fzn\u00fdch odv\u011btv\u00edch, v\u010detn\u011b m\u00f3dy, pr\u00e1va, zdravotnictv\u00ed a technologie, a p\u0159in\u00e1\u0161\u00ed m\u011b\u0159iteln\u00e9 v\u00fdsledky d\u00edky p\u0159esn\u00e9mu SEO a placen\u00fdm marketingov\u00fdm strategi\u00edm. S v\u00fdvojem digit\u00e1ln\u00edho ekosyst\u00e9mu a rostouc\u00ed pot\u0159ebou autoritativn\u00ed online p\u0159\u00edtomnosti si v\u0161ak Marketing Link uv\u011bdomil, \u017ee je t\u0159eba modernizovat jednu kl\u00ed\u010dovou slo\u017eku: public relations. V\u00fdzva: zastaral\u00e9 PR taktiky v rychle se m\u011bn\u00edc\u00edm digit\u00e1ln\u00edm sv\u011bt\u011b Vzhledem k rostouc\u00ed konkurenci v<\/p>\n","protected":false},"author":2,"featured_media":12222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-12212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/12212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=12212"}],"version-history":[{"count":2,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/12212\/revisions"}],"predecessor-version":[{"id":12233,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/12212\/revisions\/12233"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/12222"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=12212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=12212"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=12212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}