{"id":11953,"date":"2025-03-02T11:21:31","date_gmt":"2025-03-02T09:21:31","guid":{"rendered":"http:\/\/116.202.111.232\/cs\/blog\/?p=11953"},"modified":"2025-06-17T21:32:43","modified_gmt":"2025-06-17T19:32:43","slug":"case-study-more-news-group","status":"publish","type":"post","link":"\/cs\/blog\/case-study-more-news-group.html","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: Jak PRNEWS.IO pom\u00e1h\u00e1 skupin\u011b More News Group zv\u00fd\u0161it zisky jej\u00edch medi\u00e1ln\u00edch v\u00fdstup\u016f"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">\u00davod: Rodinn\u00e9 d\u011bdictv\u00ed v italsk\u00e9 \u017eurnalistice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">More News Group, v\u00fdznamn\u00e1 medi\u00e1ln\u00ed organizace svobodn\u00e9ho tisku se s\u00eddlem v severn\u00ed It\u00e1lii, p\u0159edstavuje v\u00edce ne\u017e dv\u011b desetilet\u00ed oddanosti \u017eurnalistice. Spole\u010dnost s v\u00edce ne\u017e 700 000 unik\u00e1tn\u00edmi \u010dten\u00e1\u0159i denn\u011b za\u010d\u00ednala jako dvou\u010dlenn\u00fd podnik a rozrostla se v robustn\u00ed medi\u00e1ln\u00ed s\u00ed\u0165. Navzdory sv\u00e9 velikosti si skupina More News Group zachovala rodinnou atmosf\u00e9ru, kterou vedou lid\u00e9, kte\u0159\u00ed si cen\u00ed emo\u010dn\u00ed inteligence, etiky a profesionality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posl\u00e1n\u00edm skupiny bylo v\u017edy nab\u00edzet \u010dten\u00e1\u0159\u016fm bezplatn\u00e9 a spolehliv\u00e9 zpravodajstv\u00ed a z\u00e1rove\u0148 se p\u0159izp\u016fsobovat rychl\u00e9mu digit\u00e1ln\u00edmu sv\u011btu. Jako svobodn\u00e1 tiskov\u00e1 publikace v\u0161ak p\u0159edstavovalo vyv\u00e1\u017een\u00ed generov\u00e1n\u00ed p\u0159\u00edjm\u016f a kvalitn\u00ed \u017eurnalistiky zna\u010dnou v\u00fdzvu. V tomto okam\u017eiku vstoupila do hry platforma pro distribuci obsahu a inzerci PRNEWS.IO.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How PRNEWS.IO is helping More News Group increase the profits of its media outlets\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/m3Q9-HmhVAI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdzva pro pr\u016fmysl: Ziskovost ve svobodn\u00fdch tiskov\u00fdch m\u00e9di\u00edch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V dne\u0161n\u00edm medi\u00e1ln\u00edm prost\u0159ed\u00ed \u010del\u00ed svobodn\u00e1 tiskov\u00e1 m\u00e9dia jedine\u010dn\u00fdm v\u00fdzv\u00e1m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Z\u00e1vislost p\u0159\u00edjm\u016f na reklam\u011b: <\/strong>Svobodn\u00e9 tiskov\u00e9 modely se p\u0159i udr\u017eov\u00e1n\u00ed provozu do zna\u010dn\u00e9 m\u00edry spol\u00e9haj\u00ed na reklamu a partnerstv\u00ed a \u010dasto konkuruj\u00ed v\u011bt\u0161\u00edm hr\u00e1\u010d\u016fm.<\/li>\n\n\n\n<li><strong>Rychlost a dostupnost: <\/strong>Ve sv\u011bt\u011b, kter\u00e9mu dominuj\u00ed soci\u00e1ln\u00ed m\u00e9dia, \u010dten\u00e1\u0159i vy\u017eaduj\u00ed okam\u017eit\u00fd p\u0159\u00edstup ke kvalitn\u00edm zpr\u00e1v\u00e1m, co\u017e vytv\u00e1\u0159\u00ed tlak na men\u0161\u00ed m\u00e9dia, aby je poskytovala rychle.<\/li>\n\n\n\n<li><strong>Etick\u00e9 hranice: <\/strong>Mnoz\u00ed novin\u00e1\u0159i jsou st\u00e1le opatrn\u00ed p\u0159i za\u0159azov\u00e1n\u00ed sponzorovan\u00e9ho nebo zna\u010dkov\u00e9ho obsahu, proto\u017ee se ob\u00e1vaj\u00ed, \u017ee by to mohlo ohrozit jejich novin\u00e1\u0159skou integritu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Navzdory t\u011bmto p\u0159ek\u00e1\u017ek\u00e1m hraj\u00ed svobodn\u00e9 tiskov\u00e9 agentury, jako je More News Group, z\u00e1sadn\u00ed roli v m\u00edstn\u00ed \u017eurnalistice, proto\u017ee nab\u00edzej\u00ed \u010dten\u00e1\u0159\u016fm v\u010dasn\u00fd a bezplatn\u00fd p\u0159\u00edstup k informac\u00edm a z\u00e1rove\u0148 propojuj\u00ed komunity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partnerstv\u00ed: More News Group a PRNEWS.IO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby skupina More News Group vy\u0159e\u0161ila probl\u00e9my se ziskovost\u00ed, nav\u00e1zala partnerstv\u00ed se spole\u010dnost\u00ed PRNEWS.IO. Tato spolupr\u00e1ce umo\u017enila organizaci zpen\u011b\u017eit svou platformu a z\u00e1rove\u0148 z\u016fstat v\u011brn\u00e1 sv\u00e9mu posl\u00e1n\u00ed bezplatn\u00e9ho a dostupn\u00e9ho zpravodajstv\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generov\u00e1n\u00ed p\u0159\u00edjm\u016f: <\/strong>D\u00edky spolupr\u00e1ci s PRNEWS.IO zavedla skupina More News Group do sv\u00fdch publikac\u00ed sponzorovan\u00fd a zna\u010dkov\u00fd obsah. Tyto p\u0159\u00edsp\u011bvky byly pe\u010dliv\u011b vyb\u00edr\u00e1ny tak, aby odpov\u00eddaly standard\u016fm redakce, co\u017e zajistilo, \u017ee budou m\u00edt pro \u010dten\u00e1\u0159e hodnotu a z\u00e1rove\u0148 budou generovat st\u00e1l\u00fd tok p\u0159\u00edjm\u016f.<\/li>\n\n\n\n<li><strong>Vysoce kvalitn\u00ed obsah:<\/strong> Partnerstv\u00ed poskytlo p\u0159\u00edstup k profesion\u00e1ln\u011b zpracovan\u00e9mu obsahu, \u010d\u00edm\u017e se zajistilo, \u017ee i propaga\u010dn\u00ed materi\u00e1ly si zachovaly novin\u00e1\u0159skou kvalitu, kterou \u010dten\u00e1\u0159i o\u010dek\u00e1vaj\u00ed. Tento p\u0159\u00edstup zam\u011b\u0159en\u00fd na kvalitu nevedl k \u017e\u00e1dn\u00e9mu odporu publika.<\/li>\n\n\n\n<li><strong>Etick\u00e9 p\u0159izp\u016fsoben\u00ed:<\/strong> P\u0159esto\u017ee se v redakci zpo\u010d\u00e1tku objevily v\u00fdhrady k placen\u00e9mu obsahu, spolupr\u00e1ce uk\u00e1zala, \u017ee etick\u00fd a vysoce kvalitn\u00ed propaga\u010dn\u00ed obsah m\u016f\u017ee koexistovat s hodnotami svobodn\u00e9ho tisku.<\/li>\n\n\n\n<li><strong>Zaru\u010den\u00e9 platby: <\/strong>Spole\u010dnost PRNEWS.IO poskytovala spole\u010dnosti More News Group konzistentn\u00ed a v\u010dasn\u00e9 platby, \u010d\u00edm\u017e zajistila finan\u010dn\u00ed stabilitu a umo\u017enila j\u00ed reinvestovat do sv\u00e9ho provozu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky: Spolupr\u00e1ce v\u00fdhodn\u00e1 pro ob\u011b strany<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Partnerstv\u00ed s PRNEWS.IO se pro spole\u010dnost More News Group uk\u00e1zalo jako transformativn\u00ed. Mezi hlavn\u00ed v\u00fdsledky pat\u0159ily:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zv\u00fd\u0161en\u00ed p\u0159\u00edjm\u016f: <\/strong>M\u00e9dium \u00fasp\u011b\u0161n\u011b zpen\u011b\u017eilo svou platformu, ani\u017e by ohrozilo bezplatn\u00fd p\u0159\u00edstup, kter\u00fd poskytuje \u010dten\u00e1\u0159\u016fm.<\/li>\n\n\n\n<li><strong>Lep\u0161\u00ed zapojen\u00ed \u010dten\u00e1\u0159\u016f: <\/strong>Zaveden\u00ed poutav\u00e9ho a vysoce kvalitn\u00edho sponzorovan\u00e9ho obsahu umo\u017enilo \u010dten\u00e1\u0159\u016fm \u010dinit informovan\u00e1 rozhodnut\u00ed, co\u017e d\u00e1le zv\u00fd\u0161ilo jejich d\u016fv\u011bru v publikaci.<\/li>\n\n\n\n<li><strong>Udr\u017eitelnost: <\/strong>D\u00edky podpo\u0159e PRNEWS.IO spole\u010dnost upevnila sv\u00e9 finan\u010dn\u00ed z\u00e1klady, co\u017e j\u00ed umo\u017enilo udr\u017eet si sv\u00e9 posl\u00e1n\u00ed poskytovat bezplatn\u00e9 a spolehliv\u00e9 zpravodajstv\u00ed a z\u00e1rove\u0148 z\u016fstat konkurenceschopn\u00e1 v rychle se m\u011bn\u00edc\u00edm medi\u00e1ln\u00edm pr\u016fmyslu.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e1te z\u00e1jem st\u00e1t se vydavatelem? \ud83d\ude80<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A\u0165 u\u017e jste soukrom\u00e1 <strong>osoba provozuj\u00edc\u00ed<\/strong> blog, nebo pr\u00e1vnick\u00e1 <strong>osoba spravuj\u00edc\u00ed <\/strong>zpravodajsk\u00fd web, m\u016f\u017eete si partnerstv\u00edm s PRNEWS.IO odemknout nov\u00fd zdroj p\u0159\u00edjm\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nastavte si vlastn\u00ed cenu: <\/strong>Jako vydavatel rozhodujete o tom, jakou cenu m\u00e1 v\u00e1\u0161 prostor.<\/li>\n\n\n\n<li><strong>Z\u00e1lohov\u00e9 platby: <\/strong>Zna\u010dky plat\u00ed p\u0159edem a vy dostanete odm\u011bnu po zve\u0159ejn\u011bn\u00ed obsahu.<\/li>\n\n\n\n<li><strong>D\u016fv\u011bryhodn\u00fd obsah, ov\u011b\u0159en\u00e9 v\u00fdsledky: <\/strong>PRNEWS.IO spolupracuje s renomovan\u00fdmi z\u00e1kazn\u00edky, co\u017e zaru\u010duje kvalitu sponzorovan\u00e9ho materi\u00e1lu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sta\u010d\u00ed <a href=\"https:\/\/form.typeform.com\/to\/XQQeSCIp\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>podat \u017e\u00e1dost a medi\u00e1ln\u00ed<\/strong><\/a> t\u00fdm PRNEWS.IO v\u00e1s oslov\u00ed a provede cel\u00fdm procesem. Za\u010dn\u011bte budovat udr\u017eitelnou a ziskovou budoucnost sv\u00e9 platformy je\u0161t\u011b dnes!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pozn\u00e1mka:<\/strong> V\u011bd\u011bli jste, \u017ee v men\u0161\u00edch obc\u00edch jsou \u010dasto hlavn\u00edm zdrojem zpr\u00e1v bezplatn\u00e9 tiskoviny? Partnerstv\u00ed, jako je to mezi More News Group a PRNEWS.IO, je velmi d\u016fle\u017eit\u00e9 pro zaji\u0161t\u011bn\u00ed toho, aby tyto noviny nad\u00e1le existovaly a p\u0159isp\u00edvaly k m\u00edstn\u00ed \u017eurnalistice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159e\u010dt\u011bte si v\u00edce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/help.prnews.io\/en\/collections\/2099382-for-publishers\" target=\"_blank\" rel=\"noreferrer noopener\">For Publishers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/how-a-publisher-can-get-more-deals-using-prnews-io-service.html\">How a Publisher Can Get More Deals Using PRNEWS.IO Service<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011bre\u010dn\u00e9 my\u0161lenky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spolupr\u00e1ce mezi spole\u010dnostmi More News Group a PRNEWS.IO je uk\u00e1zkou toho, jak mohou inovace umo\u017enit svobodn\u00fdm tiskov\u00fdm m\u00e9di\u00edm prosperovat, ani\u017e by se vzdala sv\u00fdch hodnot. Platformy, jako je PRNEWS.IO, umo\u017e\u0148uj\u00ed vydavatel\u016fm vyv\u00e1\u017eit ziskovost s integritou a zajistit tak dlouhodobou udr\u017eitelnost kvalitn\u00ed \u017eurnalistiky.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pro obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>V\u00edce ne\u017e 100 000 medi\u00e1ln\u00edch publikac\u00ed;<\/li>\n\t\t<li>z\u00edskat zp\u011btn\u00e9 odkazy na sv\u016fj produkt;<\/li>\n\t\t<li>pr\u00e1ce s distribuc\u00ed obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte se<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00davod: Rodinn\u00e9 d\u011bdictv\u00ed v italsk\u00e9 \u017eurnalistice More News Group, v\u00fdznamn\u00e1 medi\u00e1ln\u00ed organizace svobodn\u00e9ho tisku se s\u00eddlem v severn\u00ed It\u00e1lii, p\u0159edstavuje v\u00edce ne\u017e dv\u011b desetilet\u00ed oddanosti \u017eurnalistice. Spole\u010dnost s v\u00edce ne\u017e 700 000 unik\u00e1tn\u00edmi \u010dten\u00e1\u0159i denn\u011b za\u010d\u00ednala jako dvou\u010dlenn\u00fd podnik a rozrostla se v robustn\u00ed medi\u00e1ln\u00ed s\u00ed\u0165. Navzdory sv\u00e9 velikosti si skupina More News Group zachovala rodinnou atmosf\u00e9ru, kterou vedou lid\u00e9, kte\u0159\u00ed si cen\u00ed emo\u010dn\u00ed inteligence, etiky a profesionality. Posl\u00e1n\u00edm skupiny bylo v\u017edy nab\u00edzet \u010dten\u00e1\u0159\u016fm bezplatn\u00e9 a spolehliv\u00e9 zpravodajstv\u00ed a z\u00e1rove\u0148 se p\u0159izp\u016fsobovat rychl\u00e9mu digit\u00e1ln\u00edmu sv\u011btu. Jako svobodn\u00e1 tiskov\u00e1 publikace v\u0161ak p\u0159edstavovalo vyv\u00e1\u017een\u00ed generov\u00e1n\u00ed p\u0159\u00edjm\u016f a kvalitn\u00ed \u017eurnalistiky zna\u010dnou v\u00fdzvu. V<\/p>\n","protected":false},"author":2,"featured_media":11954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=11953"}],"version-history":[{"count":1,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11953\/revisions"}],"predecessor-version":[{"id":11955,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11953\/revisions\/11955"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/11954"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=11953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=11953"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=11953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}