{"id":11950,"date":"2025-03-02T11:11:59","date_gmt":"2025-03-02T09:11:59","guid":{"rendered":"http:\/\/116.202.111.232\/cs\/blog\/?p=11950"},"modified":"2025-06-17T21:33:06","modified_gmt":"2025-06-17T19:33:06","slug":"case-study-markit","status":"publish","type":"post","link":"\/cs\/blog\/case-study-markit.html","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: Jak Markit vyu\u017e\u00edv\u00e1 PRNEWS.IO ke zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>O klientovi<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost <a href=\"https:\/\/www.markit.eu\/ww\/en\/default.aspx\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Markit<\/a>, glob\u00e1ln\u00ed IT e-commerce spole\u010dnost se s\u00eddlem v estonsk\u00e9m Tallinnu, revolu\u010dn\u00edm zp\u016fsobem m\u011bn\u00ed zp\u016fsob, jak\u00fdm podniky nakupuj\u00ed IT produkty. Spole\u010dnost nab\u00edz\u00ed zjednodu\u0161enou platformu elektronick\u00e9ho obchodov\u00e1n\u00ed, kter\u00e1 podnik\u016fm umo\u017e\u0148uje efektivn\u011b nakupovat IT produkty a uvol\u0148uje jim \u010das, aby se mohly soust\u0159edit na hlavn\u00ed \u010dinnosti. Za posledn\u00edch 20 let se spole\u010dnost Markit roz\u0161\u00ed\u0159ila z Pobalt\u00ed do 45 zem\u00ed sv\u011bta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u00e1mci sv\u00e9 strategie glob\u00e1ln\u00ed expanze se spole\u010dnost Markit pot\u00fdkala s probl\u00e9my p\u0159i vytv\u00e1\u0159en\u00ed pov\u011bdom\u00ed o zna\u010dce na nov\u00fdch trz\u00edch, zejm\u00e9na na konkuren\u010dn\u00edm americk\u00e9m trhu.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Markit is using PRNEWS.IO to increase brand awareness\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/Z_bqYf7o-PU?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/116.202.111.232\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdzva: Orientace v marketingov\u00fdch \u0159e\u0161en\u00edch na konkuren\u010dn\u00edm trhu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i expanzi na nov\u00e9 trhy se spole\u010dnost Markit setkala s n\u00e1sleduj\u00edc\u00edmi probl\u00e9my:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u010casov\u011b n\u00e1ro\u010dn\u00e9 \u00fasil\u00ed:<\/strong> Budov\u00e1n\u00ed transparentnosti a d\u016fv\u011bry na nov\u00fdch trz\u00edch vy\u017eadovalo zna\u010dn\u00e9 mno\u017estv\u00ed \u010dasu a zdroj\u016f.<\/li>\n\n\n\n<li><strong>V\u00fdb\u011br spr\u00e1vn\u00fdch n\u00e1stroj\u016f: <\/strong>Vzhledem k ohromuj\u00edc\u00edmu mno\u017estv\u00ed dostupn\u00fdch marketingov\u00fdch \u0159e\u0161en\u00ed bylo z\u00e1sadn\u00ed pot\u0159ebou ur\u010dit, kter\u00e1 z nich jsou vhodn\u00e1.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0158e\u0161en\u00ed: Partnerstv\u00ed s PRNEWS.IO<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Kdy\u017e jsme narazili na mo\u017enost spolupr\u00e1ce s PRNEWS.IO, okam\u017eit\u011b jsme pochopili, \u017ee \u0159e\u0161en\u00ed je jednoduch\u00e9 a m\u016f\u017ee n\u00e1m u\u0161et\u0159it \u010das. Tehdy jsme se rozhodli za\u010d\u00edt testovat jejich t\u00fdm a \u0159e\u0161en\u00ed.<\/p>\n<cite>Marco Evolini, region\u00e1ln\u00ed mana\u017eer pro Ameriku a Portugalsko<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Markit zjistila, \u017ee PRNEWS.IO, platforma pro obsahov\u00fd marketing a PR, je dokonal\u00fdm \u0159e\u0161en\u00edm pro jej\u00ed pot\u0159eby. Zde se dozv\u00edte, jak se partnerstv\u00ed vyv\u00edjelo:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 tr\u017ei\u0161t\u011b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PRNEWS.IO nab\u00edzel intuitivn\u00ed platformu, kde si spole\u010dnost Markit mohla snadno filtrovat slu\u017eby a vyb\u00edrat ta spr\u00e1vn\u00e1 m\u00e9dia pro sv\u00e9 c\u00edle.<\/li>\n\n\n\n<li>P\u0159\u00edstup platformy jako tr\u017ei\u0161t\u011b souzn\u011bl s vlastn\u00edm obchodn\u00edm modelem spole\u010dnosti Markit, tak\u017ee se ide\u00e1ln\u011b hodil.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zam\u011b\u0159en\u00ed na americk\u00fd trh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Markit vyu\u017eil PRNEWS.IO k distribuci \u010dl\u00e1nk\u016f a vytvo\u0159en\u00ed pov\u011bdom\u00ed o zna\u010dce v USA.<\/li>\n\n\n\n<li>Zve\u0159ejn\u011bn\u00edm obsahu v c\u00edlen\u00fdch m\u00e9di\u00edch \u00fasp\u011b\u0161n\u011b p\u0159il\u00e1kali dal\u0161\u00ed n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek a zapojen\u00ed do s\u00edt\u011b LinkedIn.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fdm PRNEWS.IO poskytl spole\u010dnosti Markit individu\u00e1ln\u00ed poradenstv\u00ed a pomohl j\u00ed orientovat se ve filtrech, ovl\u00e1dac\u00edm panelu a n\u00e1stroj\u00edch platformy, aby dos\u00e1hla maxim\u00e1ln\u00edch v\u00fdsledk\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky: Zv\u00fd\u0161en\u00e1 n\u00e1v\u0161t\u011bvnost a zapojen\u00ed<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Prost\u0159ednictv\u00edm <a href=\"https:\/\/prnews.io\/sites\/?utm_source=organic&amp;utm_medium=referral&amp;utm_campaign=regular_promo_link&amp;utm_content=banner\" title=\"\">PRNEWS.IO jsme um\u00edstili \u010dl\u00e1nky<\/a> do r\u016fzn\u00fdch m\u00e9di\u00ed v USA a v\u011b\u0159\u00edm, \u017ee d\u00edky t\u011bmto aktivit\u00e1m jsme z\u00edskali dal\u0161\u00ed n\u00e1v\u0161t\u011bvnost &#8211; lid\u00e9 a spole\u010dnosti si prohl\u00ed\u017eeli na\u0161e str\u00e1nky a oslovovali n\u00e1s.<\/p>\n<cite>Marco Evolini, region\u00e1ln\u00ed mana\u017eer pro Ameriku a Portugalsko<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Spolupr\u00e1ce p\u0159inesla m\u011b\u0159iteln\u00e9 v\u00fdsledky:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zv\u00fd\u0161en\u00e1 viditelnost: \u010cl\u00e1nky zve\u0159ejn\u011bn\u00e9 prost\u0159ednictv\u00edm PRNEWS.IO p\u0159ivedly na webov\u00e9 str\u00e1nky a str\u00e1nky LinkedIn spole\u010dnosti Markit v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost.<\/li>\n\n\n\n<li>Zlep\u0161en\u00e1 anga\u017eovanost: Spole\u010dnosti za\u010daly po zobrazen\u00ed obsahu p\u0159\u00edmo oslovovat spole\u010dnost Markit.<\/li>\n\n\n\n<li>Zv\u00fd\u0161en\u00ed efektivity: Zjednodu\u0161en\u00e9 n\u00e1stroje PRNEWS.IO u\u0161et\u0159ily spole\u010dnosti Markit cenn\u00fd \u010das a zdroje.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d PRNEWS.IO?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fdm spole\u010dnosti Markit vyzdvihl hlavn\u00ed v\u00fdhody PRNEWS.IO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Jednoduchost a intuitivnost: <\/strong>U\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 rozhran\u00ed platformy usnadnilo spr\u00e1vu kampan\u00ed.<\/li>\n\n\n\n<li><strong>C\u00edlen\u00fd dosah:<\/strong> PRNEWS.IO umo\u017e\u0148ovala p\u0159\u00edstup k r\u016fzn\u00fdm m\u00e9di\u00edm, co\u017e zaji\u0161\u0165ovalo p\u0159esn\u00e9 zac\u00edlen\u00ed.<\/li>\n\n\n\n<li><strong>Siln\u00e1 spolupr\u00e1ce:<\/strong> T\u00fdm PRNEWS.IO prok\u00e1zal hlubok\u00e9 porozum\u011bn\u00ed pot\u0159eb\u00e1m spole\u010dnosti Markit, co\u017e podpo\u0159ilo produktivn\u00ed partnerstv\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br: Model \u00fasp\u011bchu<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Ur\u010dit\u011b doporu\u010duji zapojit se do PRNEWS.IO, proto\u017ee je zde pocit, \u017ee pot\u0159eb\u00e1m a podnik\u00e1n\u00ed rozum\u00edte. To je podle m\u00e9ho n\u00e1zoru pevn\u00fd z\u00e1klad pro velmi dobrou spolupr\u00e1ci.<\/p>\n<cite>Marco Evolini, region\u00e1ln\u00ed mana\u017eer pro Ameriku a Portugalsko<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Partnerstv\u00ed spole\u010dnosti Markit s PRNEWS.IO ilustruje s\u00edlu dob\u0159e slad\u011bn\u00e9ho marketingov\u00e9ho \u0159e\u0161en\u00ed. Vyu\u017eit\u00edm t\u00e9to platformy spole\u010dnost Markit nejen zv\u00fd\u0161ila viditelnost sv\u00e9 zna\u010dky v USA, ale tak\u00e9 polo\u017eila pevn\u00fd z\u00e1klad pro expanzi na dal\u0161\u00ed trhy.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pro obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>V\u00edce ne\u017e 100 000 medi\u00e1ln\u00edch publikac\u00ed;<\/li>\n\t\t<li>z\u00edskat zp\u011btn\u00e9 odkazy na sv\u016fj produkt;<\/li>\n\t\t<li>pr\u00e1ce s distribuc\u00ed obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte se<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O klientovi Spole\u010dnost Markit, glob\u00e1ln\u00ed IT e-commerce spole\u010dnost se s\u00eddlem v estonsk\u00e9m Tallinnu, revolu\u010dn\u00edm zp\u016fsobem m\u011bn\u00ed zp\u016fsob, jak\u00fdm podniky nakupuj\u00ed IT produkty. Spole\u010dnost nab\u00edz\u00ed zjednodu\u0161enou platformu elektronick\u00e9ho obchodov\u00e1n\u00ed, kter\u00e1 podnik\u016fm umo\u017e\u0148uje efektivn\u011b nakupovat IT produkty a uvol\u0148uje jim \u010das, aby se mohly soust\u0159edit na hlavn\u00ed \u010dinnosti. Za posledn\u00edch 20 let se spole\u010dnost Markit roz\u0161\u00ed\u0159ila z Pobalt\u00ed do 45 zem\u00ed sv\u011bta. V r\u00e1mci sv\u00e9 strategie glob\u00e1ln\u00ed expanze se spole\u010dnost Markit pot\u00fdkala s probl\u00e9my p\u0159i vytv\u00e1\u0159en\u00ed pov\u011bdom\u00ed o zna\u010dce na nov\u00fdch trz\u00edch, zejm\u00e9na na konkuren\u010dn\u00edm americk\u00e9m trhu. V\u00fdzva: Orientace v marketingov\u00fdch \u0159e\u0161en\u00edch na konkuren\u010dn\u00edm trhu P\u0159i expanzi na nov\u00e9 trhy se spole\u010dnost<\/p>\n","protected":false},"author":2,"featured_media":11951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=11950"}],"version-history":[{"count":2,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11950\/revisions"}],"predecessor-version":[{"id":12094,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11950\/revisions\/12094"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/11951"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=11950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=11950"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=11950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}