{"id":11944,"date":"2025-01-12T01:13:08","date_gmt":"2025-01-11T23:13:08","guid":{"rendered":"http:\/\/116.202.111.232\/cs\/blog\/?p=11944"},"modified":"2025-06-17T21:33:28","modified_gmt":"2025-06-17T19:33:28","slug":"frisor-case-study","status":"publish","type":"post","link":"\/cs\/blog\/frisor-case-study.html","title":{"rendered":"Frisor Barbershop Publicita v m\u00edstn\u00edch m\u00e9di\u00edch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>P\u0159ehled<\/strong><br>Spole\u010dnost Frisor, fran\u0161\u00edzov\u00e1 s\u00ed\u0165 holi\u010dstv\u00ed s osmi salony na Ukrajin\u011b, \u010delila v Mykolajivu v\u00fdzv\u011b. Sal\u00f3n byl ve m\u011bst\u011b v provozu teprve dva m\u011bs\u00edce a chyb\u011bly mu p\u0159\u00edb\u011bhy hodn\u00e9 pozornosti m\u00edstn\u00edch m\u00e9di\u00ed. K p\u0159ekon\u00e1n\u00ed tohoto probl\u00e9mu pot\u0159eboval podnik inovativn\u00ed p\u0159\u00edstup k propagaci, kter\u00fd by vyvolal rozruch a zajistil silnou m\u00edstn\u00ed p\u0159\u00edtomnost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podrobnosti o kampani<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rozpo\u010det:<\/strong> 150 dolar\u016f<\/li>\n\n\n\n<li><strong>C\u00edlov\u00e9 publikum: <\/strong>3 100 \u010dten\u00e1\u0159\u016f<\/li>\n\n\n\n<li><strong>Sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch:<\/strong> 105<\/li>\n\n\n\n<li><strong>N\u00e1klady na jednoho \u010dten\u00e1\u0159e: <\/strong>0,05 USD<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Frisor spolupracovala s <strong>PRNEWS.IO <\/strong>na vytvo\u0159en\u00ed strategick\u00e9 PR kampan\u011b, kter\u00e1 vyu\u017e\u00edvala m\u00edstn\u00ed m\u00e9dia a soci\u00e1ln\u00ed s\u00edt\u011b k dosa\u017een\u00ed maxim\u00e1ln\u00edho dopadu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>V\u00fdzva<\/strong><br>P\u0159ed touto kampan\u00ed nem\u011bla spole\u010dnost Frisor \u017e\u00e1dn\u00e9 zku\u0161enosti s veden\u00edm marketingov\u00fdch kampan\u00ed v m\u00edstn\u00edch m\u00e9di\u00edch. Jejich webov\u00e1 prezentace se spol\u00e9hala pouze na udr\u017eov\u00e1n\u00ed profil\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch a kan\u00e1lu YouTube, co\u017e bylo pro zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti jejich mykolajivsk\u00e9ho salonu nedostate\u010dn\u00e9. S omezen\u00fdm \u010dasem a rozpo\u010dtem pot\u0159ebovali n\u00e1kladov\u011b efektivn\u00ed zp\u016fsob, jak se zviditelnit a zaujmout sv\u00e9 c\u00edlov\u00e9 publikum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategie<\/strong><br>PR kampa\u0148 se zam\u011b\u0159ila na odv\u00e1\u017enou a kreativn\u00ed taktiku: \u0161k\u00e1dlen\u00ed konkurence prost\u0159ednictv\u00edm sv\u011bteln\u00fdch reklam um\u00edst\u011bn\u00fdch pod\u00e9l hlavn\u00ed p\u011b\u0161\u00ed ulice v Mykolajivu. Provokativn\u00ed reklamy okam\u017eit\u011b vyvolaly konverzaci, p\u0159i\u010dem\u017e prvn\u00ed diskuse se objevily na platform\u00e1ch jako LiveJournal. Tyto p\u0159\u00edsp\u011bvky se rychle roz\u0161\u00ed\u0159ily na soci\u00e1ln\u00ed s\u00edt\u011b v\u010detn\u011b <a href=\"https:\/\/x.com\/alestorozhuk\/status\/731404770653560832?mx=2\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Twitteru<\/a> a <a href=\"https:\/\/www.facebook.com\/storozhuk\/posts\/10153826678537732\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Facebooku<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato taktika upoutala pozornost m\u00edstn\u00edch zpravodajsk\u00fdch server\u016f. B\u011bhem dvou hodin vy\u0161el na v\u00fdznamn\u00e9m m\u00edstn\u00edm zpravodajsk\u00e9m webu NikVesti \u010dl\u00e1nek s n\u00e1zvem \u201e<a href=\"https:\/\/nikvesti.com\/news\/politics\/87751\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Holi\u010dstv\u00ed Frisor trollovalo sv\u00e9 konkurenty reklamami v Mykolajivu<\/a>\u201c. Zpravodajstv\u00ed roz\u0161\u00ed\u0159ilo dosah kampan\u011b a v\u00fdrazn\u011b zviditelnilo spole\u010dnost Frisor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kl\u00ed\u010dov\u00e9 v\u00fdsledky<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3 100 \u010dten\u00e1\u0159\u016f: <\/strong>\u010cl\u00e1nek si z\u00edskal zna\u010dnou pozornost m\u00edstn\u00edho publika.<\/li>\n\n\n\n<li><strong>105 sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch: <\/strong>Kampa\u0148 byla aktivn\u011b diskutov\u00e1na a sd\u00edlena na soci\u00e1ln\u00edch s\u00edt\u00edch, co\u017e pos\u00edlilo jej\u00ed dopad.<\/li>\n\n\n\n<li><strong>Zapojen\u00ed n\u00e1zorov\u00fdch v\u016fdc\u016f: <\/strong>Do kampan\u011b se zapojili vlivn\u00ed lid\u00e9 s celkov\u00fdm po\u010dtem v\u00edce ne\u017e 13 000 sleduj\u00edc\u00edch, co\u017e d\u00e1le zv\u00fd\u0161ilo jej\u00ed viditelnost.<\/li>\n\n\n\n<li><strong>N\u00e1klady na jednoho \u010dten\u00e1\u0159e: <\/strong>USD na \u010dten\u00e1\u0159e: Kampa\u0148 prok\u00e1zala pozoruhodnou n\u00e1kladovou efektivitu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dopad a p\u0159\u00ednosy<\/strong><br>\u00dasp\u011bch kampan\u011b se neomezil pouze na medi\u00e1ln\u00ed pokryt\u00ed. Jej\u00edm v\u00fdsledkem bylo nap\u0159:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zv\u00fd\u0161en\u00ed po\u010dtu sta\u017een\u00ed aplikac\u00ed: <\/strong>Mykolajivsk\u00fd salon zaznamenal n\u00e1r\u016fst po\u010dtu sta\u017een\u00ed sv\u00fdch aplikac\u00ed pro Android a iOS, co\u017e je kl\u00ed\u010dov\u00fd ukazatel anga\u017eovanosti z\u00e1kazn\u00edk\u016f.<\/li>\n\n\n\n<li><strong>Zv\u00fd\u0161en\u00e1 rozpoznatelnost zna\u010dky:<\/strong> Publicita v m\u00edstn\u00edch m\u00e9di\u00edch pos\u00edlila p\u0159\u00edtomnost zna\u010dky Frisor v regionu a p\u0159ipravila p\u016fdu pro expanzi fran\u0161\u00edzy.<\/li>\n\n\n\n<li><strong>Rozruch v komunit\u011b: <\/strong>Kreativn\u00ed p\u0159\u00edstup kampan\u011b vyvolal \u0161irokou diskusi a upevnil pozici spole\u010dnosti Frisor jako odv\u00e1\u017en\u00e9ho a inovativn\u00edho hr\u00e1\u010de na m\u00edstn\u00edm trhu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dmitrij Verhoveckij, zakladatel spole\u010dnosti Frisor, zd\u016fraznil dlouhodobou hodnotu kampan\u011b:<br><em>\u201eP\u0159\u00ednos pro ve\u0159ejnost se nem\u011b\u0159\u00ed pouze nov\u00fdmi z\u00e1kazn\u00edky. Publicita a uzn\u00e1n\u00ed zna\u010dky v regionech n\u00e1m pom\u00e1haj\u00ed roz\u0161i\u0159ovat fran\u0161\u00edzu v dal\u0161\u00edch \u010d\u00e1stech zem\u011b.\u201c<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"200\" height=\"150\" src=\"\/cs\/blog\/wp-content\/uploads\/2025\/01\/verhovetskyj-200x150-1.jpg\" alt=\"\" class=\"wp-image-11946\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2025\/01\/verhovetskyj-200x150-1.jpg 200w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/verhovetskyj-200x150-1-150x113.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Reference klient\u016f<\/strong><br>Natalia Gudimenko, top mana\u017eerka spole\u010dnosti Frisor Mykolaiv, vyzdvihla \u00fa\u010dinnost kampan\u011b:<br><em>\u201eNa rozd\u00edl od autorsk\u00e9 reklamy m\u016f\u017eeme n\u00e1klady na jeden kontakt na webu spo\u010d\u00edtat na jedin\u00fd hal\u00e9\u0159: kampa\u0148 n\u00e1s st\u00e1la 0,05 USD na \u010dten\u00e1\u0159e.\u201c<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160\u00e9fredaktor NikVesti Oleg Derenyuga ocenil n\u00e1paditost kampan\u011b:<br><em>\u201eByl to skv\u011bl\u00fd marketingov\u00fd tah, inteligentn\u00ed zp\u011btn\u00e1 vazba. Dobr\u00e9 marketingov\u00e9 tahy by m\u011bly b\u00fdt stimulov\u00e1ny informacemi.\u201c<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dal\u0161\u00ed kroky<\/strong><br>Po \u00fasp\u011bchu kampan\u011b pl\u00e1nuje spole\u010dnost Frisor zah\u00e1jit pravideln\u00e9 PR iniciativy na region\u00e1ln\u00edch trz\u00edch, aby si udr\u017eela dynamiku a pokra\u010dovala v budov\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00e1v\u011br<\/strong><br>Kampa\u0148 spole\u010dnosti Frisor v Mykolajivu ukazuje, jak mohou mal\u00e9 podniky vyu\u017e\u00edvat kreativn\u00ed PR strategie k dosa\u017een\u00ed p\u016fsobiv\u00fdch v\u00fdsledk\u016f i s omezen\u00fdm rozpo\u010dtem. S podporou PRNEWS.IO prom\u011bnila spole\u010dnost Frisor nedostatek po\u010d\u00e1te\u010dn\u00edho zpravodajsk\u00e9ho obsahu v poutav\u00fd p\u0159\u00edb\u011bh, kter\u00fd zaujal m\u00edstn\u00ed komunitu a p\u0159inesl m\u011b\u0159iteln\u00e9 obchodn\u00ed v\u00fdhody.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pro obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>V\u00edce ne\u017e 100 000 medi\u00e1ln\u00edch publikac\u00ed;<\/li>\n\t\t<li>z\u00edskat zp\u011btn\u00e9 odkazy na sv\u016fj produkt;<\/li>\n\t\t<li>pr\u00e1ce s distribuc\u00ed obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte se<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159ehledSpole\u010dnost Frisor, fran\u0161\u00edzov\u00e1 s\u00ed\u0165 holi\u010dstv\u00ed s osmi salony na Ukrajin\u011b, \u010delila v Mykolajivu v\u00fdzv\u011b. Sal\u00f3n byl ve m\u011bst\u011b v provozu teprve dva m\u011bs\u00edce a chyb\u011bly mu p\u0159\u00edb\u011bhy hodn\u00e9 pozornosti m\u00edstn\u00edch m\u00e9di\u00ed. K p\u0159ekon\u00e1n\u00ed tohoto probl\u00e9mu pot\u0159eboval podnik inovativn\u00ed p\u0159\u00edstup k propagaci, kter\u00fd by vyvolal rozruch a zajistil silnou m\u00edstn\u00ed p\u0159\u00edtomnost. Podrobnosti o kampani Spole\u010dnost Frisor spolupracovala s PRNEWS.IO na vytvo\u0159en\u00ed strategick\u00e9 PR kampan\u011b, kter\u00e1 vyu\u017e\u00edvala m\u00edstn\u00ed m\u00e9dia a soci\u00e1ln\u00ed s\u00edt\u011b k dosa\u017een\u00ed maxim\u00e1ln\u00edho dopadu. V\u00fdzvaP\u0159ed touto kampan\u00ed nem\u011bla spole\u010dnost Frisor \u017e\u00e1dn\u00e9 zku\u0161enosti s veden\u00edm marketingov\u00fdch kampan\u00ed v m\u00edstn\u00edch m\u00e9di\u00edch. Jejich webov\u00e1 prezentace se spol\u00e9hala pouze na udr\u017eov\u00e1n\u00ed profil\u016f na soci\u00e1ln\u00edch<\/p>\n","protected":false},"author":2,"featured_media":11945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=11944"}],"version-history":[{"count":2,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11944\/revisions"}],"predecessor-version":[{"id":12071,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11944\/revisions\/12071"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/11945"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=11944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=11944"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=11944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}