{"id":11941,"date":"2025-01-12T01:06:12","date_gmt":"2025-01-11T23:06:12","guid":{"rendered":"http:\/\/116.202.111.232\/cs\/blog\/?p=11941"},"modified":"2025-06-17T21:33:50","modified_gmt":"2025-06-17T19:33:50","slug":"finch-case-study","status":"publish","type":"post","link":"\/cs\/blog\/finch-case-study.html","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie Finch: Jak propagovat zna\u010dku s jedn\u00edm tiskov\u00fdm st\u0159ediskem"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ned\u00e1vno tento \u00fasp\u011b\u0161n\u00fd projekt oslavil dva roky a st\u00e1le na n\u011bm pracuj\u00ed pouze dva lid\u00e9. P\u0159\u00edb\u011bh Kate\u0159iny Bjakov\u00e9 a Maxima Goluba je o tom, jak nenapln\u011bn\u00e9 ambice, nad\u0161en\u00ed a tv\u016fr\u010d\u00ed n\u00e1pady pomohly zhmotnit ty nejdivo\u010dej\u0161\u00ed sny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dnes je FINCH nejlep\u0161\u00ed mladou zna\u010dkou podle VOGUE Ukraine, \u00fa\u010dastn\u00edkem p\u0159ehl\u00eddky Mercedes-Benz Kiev Fashion Days, dr\u017eitelem prvn\u00ed ceny v sout\u011b\u017ei mlad\u00fdch n\u00e1vrh\u00e1\u0159\u016f v Petrohrad\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jejich kolekc\u00ed si v\u0161\u00edmaj\u00ed a oce\u0148uj\u00ed je ELLE, STYLE.COM, VOGUE Italia, m\u00f3dn\u00ed fotografov\u00e9 Adam Katz Sinding, Nabile Quenum, Adriano Cisani, m\u00f3dn\u00ed novin\u00e1\u0159ka The Huffington Post Sissi Johnson, fashion-blogerky Klara Sein z Rakouska a Jamie Gong z Japonska.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00edt\u011bzka Eurovize-2016 Jamala, \u0161\u00e9fredaktorka VOGUE Masha Tsukanova, hudebn\u00edci z kapel Mari Cheba, Grisly Faye a frontmanka skupiny The Hardkiss Yulia Sanina, ti v\u0161ichni nos\u00ed oble\u010den\u00ed Finch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FINCH: nov\u00e1 interpretace downshiftingu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161echno za\u010dalo par\u00e1dn\u00edm potiskem na tri\u010dku: jeho vznik byl inspirov\u00e1n d\u00e1rkem, kter\u00fd v\u011bnovali Katjini p\u0159\u00e1tel\u00e9 &#8211; p\u00e1rem legra\u010dn\u00edch pt\u00e1k\u016f, finch\u016f. Tento z\u00e1\u0159iv\u00fd pt\u00e1k finch se nakonec stal ochrannou zn\u00e1mkou zna\u010dky.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">J\u00e1 i Maxim jsme v\u017edycky byli kreativn\u00ed lid\u00e9, ale mo\u017en\u00e1 n\u00e1m p\u0159\u00edstup rodi\u010d\u016f nebo osobn\u00ed stereotypy a obavy zt\u011b\u017eovaly vyzvat a naplno projevit sv\u00e9 schopnosti. V t\u00e9 dob\u011b m\u011bl ka\u017ed\u00fd z n\u00e1s stabiln\u00ed zam\u011bstn\u00e1n\u00ed a nerealizovan\u00e9 tv\u016fr\u010d\u00ed ambice. Ob\u011bma se bl\u00ed\u017eila t\u0159ic\u00edtka a my jsme m\u011bly v\u00fd\u010ditky sv\u011bdom\u00ed, \u017ee jsme podnikaly \u0161patn\u011b, &#8211; \u0159ekla Kate\u0159ina Bjakov\u00e1.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Hledali tedy zp\u016fsob seberealizace a zalo\u017eili od\u011bvn\u00ed zna\u010dku. Neobvykl\u00e9 n\u00e1\u010drty se za\u010daly prom\u011b\u0148ovat v potisky na tri\u010dk\u00e1ch a mikin\u00e1ch.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u017dili jsme dvoj\u00ed \u017eivot: p\u0159es den jsme pracovali a po noc\u00edch &#8211; \u0161ili, vyr\u00e1b\u011bli termo-n\u00e1lepky a balili oble\u010den\u00ed &#8211; jsme to tajili p\u0159ed \u0161\u00e9fy a dokonce i p\u0159ed p\u0159\u00e1teli, &#8211; \u0159ekla Kate\u0159ina Bjakov\u00e1.<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prnews.io\/content\/images\/finch-work-process.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1pady byly st\u00e1le v\u011bt\u0161\u00ed a v\u011bt\u0161\u00ed, ale prob\u00edhaj\u00edc\u00ed projekt omezoval mo\u017enosti realizace t\u011bchto n\u00e1pad\u016f, proto\u017ee vy\u017eadovaly z\u00e1sadn\u00ed zm\u011bny a mnohem v\u00edce \u010dasu a prost\u0159edk\u016f. Ekonomick\u00e1, politick\u00e1 a psychologick\u00e1 krize v roce 2014 se stala katalyz\u00e1torem rozhoduj\u00edc\u00ed zm\u011bny hodnot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dne 28. b\u0159ezna se kluci odhodlali v\u0161e zm\u011bnit. Toho dne se \u00fasp\u011b\u0161n\u00fd pr\u00e1vn\u00edk a kur\u00e1tor filmov\u00e9ho klubu Maxim Golub a IT-specialistka, design\u00e9rka a marketingov\u00e1 expertka Kate\u0159ina Bjakov\u00e1 tajn\u011b vzali, opustili kancel\u00e1\u0159sk\u00fd pracovn\u00ed styl a rozhodli se zah\u00e1jit profesion\u00e1ln\u00ed rozvoj zna\u010dky FINCH.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mal\u00fd finch let\u00ed kolem sv\u011bta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nezb\u00fdvaly \u017e\u00e1dn\u00e9 \u00fanikov\u00e9 cesty. Man\u017eel\u00e9 provedli anal\u00fdzu trhu, vyhodnotili pot\u0159eby a po\u017eadavky r\u016fzn\u00fdch skupin z\u00e1kazn\u00edk\u016f a vybrali si novou niku. Za\u010dali s aktualizac\u00ed webov\u00fdch str\u00e1nek finchwear.com.ua a obnovou modelov\u00e9 \u0159ady FINCH d\u00edky dohod\u011b s jednou z nejlep\u0161\u00edch kyjevsk\u00fdch od\u011bvn\u00edch tov\u00e1ren, \u010d\u00edm\u017e v\u00fdrazn\u011b zlep\u0161ili kvalitu v\u00fdrobk\u016f. Zcela se zm\u011bnil i styl.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V den v\u00fdro\u010d\u00ed svatby, 28. b\u0159ezna 2015, p\u0159edvedli svou prvn\u00ed profesion\u00e1ln\u00ed m\u00f3dn\u00ed p\u0159ehl\u00eddku kolekce FINCH v r\u00e1mci Mercedes-Benz Kiev Fashion Days \/ Fashion Scout Kiev. Navzdory absenci ok\u00e1zalosti a eklekti\u010dnosti model\u016f vyrazily na molo a ohromily m\u00f3dn\u00ed kritiky: v\u00fdst\u0159edn\u00ed klobouk FINCH s um\u011blou ko\u017ee\u0161inou se objevil prakticky ve v\u0161ech sv\u011btov\u00fdch m\u00f3dn\u00edch \u010dasopisech a stal se nezbytnou sou\u010d\u00e1st\u00ed \u0161atn\u00edku mnoha stylov\u00fdch lid\u00ed, v\u010detn\u011b zn\u00e1m\u00e9 it-girl &#8211; modelky, DJky a televizn\u00ed moder\u00e1torky Olimpie Whitemustache.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed objevy zna\u010dky FINCH tento \u00fasp\u011bch zopakovaly i v n\u00e1sleduj\u00edc\u00edch sez\u00f3n\u00e1ch: hu\u0148at\u00fd kab\u00e1t s jednobarevn\u00fdm potiskem ve tvaru dinosaur\u016f ocenila \u0161\u00e9fredaktorka \u010dasopisu VOGUE Ukraine Masha Tsukanova a m\u00f3dn\u00ed expertka The Huffington Post Sissy Johnson; a technologick\u00fd batoh-za\u0159\u00edzen\u00ed TechPack ve tvaru krabi\u010dky cigaret s otev\u0159en\u00fdm pouzdrem na iPad a vestav\u011bnou funkc\u00ed pro nab\u00edjen\u00ed mobiln\u00edch za\u0159\u00edzen\u00ed p\u0159im\u011bl div\u00e1ky MBKFD k \u201ewow\u201c. Tento technologick\u00fd batoh TechPack byl v\u00fdsledkem spolupr\u00e1ce spole\u010dnost\u00ed FINCH a Bright Inside, umo\u017e\u0148uje pou\u017e\u00edvat tablet, ani\u017e byste jej museli vyndat. Tablet je chr\u00e1n\u011bn magnetickou podlo\u017ekou, kterou lze v p\u0159\u00edpad\u011b pot\u0159eby snadno vyjmout. Samotn\u00fd batoh dok\u00e1\u017ee mobiln\u00ed za\u0159\u00edzen\u00ed nab\u00edjet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato jedine\u010dn\u00e1 \u0159e\u0161en\u00ed, kter\u00fdch si v\u0161imli zahrani\u010dn\u00ed host\u00e9 v\u00fdstavy FINCH, p\u0159il\u00e1kala z\u00e1jem kupuj\u00edc\u00edch z r\u016fzn\u00fdch zem\u00ed: oble\u010den\u00ed si z\u00edskalo oblibu nejen na Ukrajin\u011b, ale tak\u00e9 v Polsku, Rusku, Spojen\u00fdch st\u00e1tech, \u0160v\u00fdcarsku a Velk\u00e9 Brit\u00e1nii.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Vzd\u00e1lili jsme se od na\u0161eho p\u016fvodn\u00edho stylu a z\u00e1m\u011bru vytv\u00e1\u0159et jednoduch\u00e9 od\u011bvy. Ka\u017ed\u00e1 nov\u00e1 kolekce je prac\u00ed na chyb\u00e1ch\/\u0161anc\u00edch, abychom fungovali je\u0161t\u011b l\u00e9pe, a to jak z hlediska krej\u010dovsk\u00e9ho um\u011bn\u00ed, tak i v obchodn\u00edch rozhodnut\u00edch, &#8211; \u0159ekl Maxim Golub.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">FINCH &amp; PRNEWS.io<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161echny c\u00edle projektu &#8211; od n\u00e1vrhu, \u0161it\u00ed na m\u00edru a prezentace kolekce a\u017e po veden\u00ed prodeje a doru\u010dov\u00e1n\u00ed objedn\u00e1vek po cel\u00e9m sv\u011bt\u011b &#8211; st\u00e1le realizuj\u00ed sami. K\u00e1\u0165a a Maxim navrhuj\u00ed a vypracov\u00e1vaj\u00ed skici jednotliv\u00fdch model\u016f, vyb\u00edraj\u00ed l\u00e1tky a materi\u00e1ly, organizuj\u00ed focen\u00ed, retu\u0161uj\u00ed fotografie, vytv\u00e1\u0159ej\u00ed lookbooky, aktualizuj\u00ed obsah webov\u00fdch str\u00e1nek &#8211; a tak\u00e9 p\u0159ipravuj\u00ed h\u0159i\u0161t\u011b pro tisk a jsou v kontaktu s novin\u00e1\u0159i.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Samoz\u0159ejm\u011b se bl\u00ed\u017e\u00edme k m\u00e9di\u00edm. V posledn\u00ed dob\u011b \u010dasto poskytujeme rozhovory r\u016fzn\u00fdm publikac\u00edm, jsme zv\u00e1ni do rozhlasov\u00fdch a televizn\u00edch po\u0159ad\u016f, na\u0161e oble\u010den\u00ed se pou\u017e\u00edv\u00e1 p\u0159i focen\u00ed m\u00f3dy, mluv\u00edme s m\u00f3dn\u00edmi \u010dasopisy a podporuj\u00ed n\u00e1s n\u011bkter\u00e9 m\u00edstn\u00ed publikace. Ale na za\u010d\u00e1tku bylo nutn\u00e9 rozeslat des\u00edtky tiskov\u00fdch zpr\u00e1v s \u017e\u00e1dost\u00ed o zve\u0159ejn\u011bn\u00ed materi\u00e1l\u016f o n\u00e1s na tematick\u00fdch port\u00e1lech &#8211; a ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f jsme dostaly odm\u00edtnut\u00ed, &#8211; \u0159ekla Kate\u0159ina Bjakov\u00e1.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Vzhledem k nedostatku mo\u017enost\u00ed najmout si speci\u00e1ln\u011b vy\u0161kolen\u00e9ho tiskov\u00e9ho mluv\u010d\u00edho a s obrovsk\u00fdm mno\u017estv\u00edm ka\u017edodenn\u00edch \u00fakol\u016f vyu\u017e\u00edvaj\u00ed tv\u016frci FINCH tiskov\u00fd servis slu\u017eby PRNEWS.io.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pressroom: kdy\u017e je lep\u0161\u00ed m\u00edt v\u0161echno v jednom ko\u0161\u00edku<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pressroom PRNEWS.io zvl\u00e1d\u00e1 v\u0161echny \u00fakoly spojen\u00e9 se zaji\u0161\u0165ov\u00e1n\u00edm komunikace s tiskem a ukl\u00e1d\u00e1 v\u0161echny \u00fadaje o kontaktech s novin\u00e1\u0159i z oboru &#8211; v\u010detn\u011b osobn\u00ed schr\u00e1nky &#8211; do jedin\u00e9ho \u00fa\u010dtu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Maxim Golub: \u201eJe pro n\u00e1s velmi d\u016fle\u017eit\u00e9, \u017ee PRNEWS.io pressroom umo\u017e\u0148uje m\u00edt v\u0161echna data a kontakty na dosah ruky a ukl\u00e1d\u00e1 ve\u0161kerou korespondenci na jednom m\u00edst\u011b. To je mo\u017enost rychl\u00e9ho rozvoje zna\u010dky s minim\u00e1ln\u00edmi investicemi.\u201c<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pro firmu, kterou \u0159\u00edd\u00ed pouze dva lid\u00e9, je tato slu\u017eba t\u00e9m\u011b\u0159 nenahraditeln\u00e1: d\u00edky sv\u00e9mu funk\u010dn\u00edmu zam\u011b\u0159en\u00ed umo\u017e\u0148uje plnou kontrolu nad ve\u0161kerou komunikac\u00ed s medi\u00e1ln\u00edm pr\u016fmyslem. Nav\u00edc je spr\u00e1va tiskov\u00e9ho st\u0159ediska tak jednoduch\u00e1, \u017ee pro pr\u00e1ci s n\u00edm nen\u00ed t\u0159eba samostatn\u00e9ho zam\u011bstnance. Pro malou spole\u010dnost m\u00e1 \u0159e\u0161en\u00ed PRNews.io schopnost organizovat smysluplnou interakci s m\u00e9dii a \u0161et\u0159it prost\u0159edky na rozvoj.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159edem p\u0159ipraven\u00e1 sada tiskov\u00fdch materi\u00e1l\u016f: Obsahuje podrobn\u00e9 informace pro novin\u00e1\u0159e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b organizace komunikace shroma\u017e\u010fuje pressroom podrobn\u00e9 informace o spole\u010dnosti, a vytv\u00e1\u0159\u00ed tak fin\u00e1ln\u00ed tiskov\u00fd bal\u00ed\u010dek pro p\u0159\u00edpadn\u00fd kontakt s novin\u00e1\u0159i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V tiskov\u00e9m st\u0159edisku m\u016f\u017eete p\u0159edstavit a prezentovat:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>koncepci projektu, jeho my\u0161lenky a c\u00edle;<\/li>\n\n\n\n<li>pozad\u00ed zalo\u017een\u00ed spole\u010dnosti a jej\u00ed v\u00fdvojov\u00e9 f\u00e1ze;<\/li>\n\n\n\n<li>\u010d\u00edsla a zpr\u00e1vy o kl\u00ed\u010dov\u00fdch v\u00fdsledc\u00edch a \u00fasp\u011b\u0161\u00edch;<\/li>\n\n\n\n<li>informace\/\u00fadaje o zakladatel\u00edch, rozhovory s nimi;<\/li>\n\n\n\n<li>tiskov\u00e9 zpr\u00e1vy;<\/li>\n\n\n\n<li>publikace v tisku;<\/li>\n\n\n\n<li>odpov\u011bdi na nej\u010dast\u011bj\u0161\u00ed dotazy;<\/li>\n\n\n\n<li>vyvracen\u00ed m\u00fdt\u016f t\u00fdkaj\u00edc\u00edch se spole\u010dnosti;<\/li>\n\n\n\n<li>medi\u00e1ln\u00ed sada &#8211; fotografie, videa, zvukov\u00e9 soubory;<\/li>\n\n\n\n<li>kontaktn\u00ed informace odkazy na str\u00e1nky soci\u00e1ln\u00edch m\u00e9di\u00ed projektu.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky odkazu na tiskov\u00e9 st\u0159edisko spole\u010dnosti finchwear.prnews.io z\u00edsk\u00e1 novin\u00e1\u0159 p\u0159\u00edstup ke v\u0161em informac\u00edm pot\u0159ebn\u00fdm k p\u0159\u00edprav\u011b ot\u00e1zek pro rozhovor nebo dokonce k naps\u00e1n\u00ed cel\u00e9ho \u010dl\u00e1nku. Pak u\u017e se m\u016f\u017ee pouze spojit s kontaktn\u00ed osobou a domluvit si sch\u016fzku nebo up\u0159esnit podrobnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edle\u017eitost rozv\u00edjet nov\u00e9 trhy s PRNEWS.io<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Slu\u017eby PRNews.io nab\u00edzej\u00ed zaji\u0161t\u011bn\u00ed jak jednotliv\u00fdch tematick\u00fdch e-newsletter\u016f v lok\u00e1ln\u00edch a oborov\u00fdch m\u00e9di\u00edch t\u00e9 kter\u00e9 zem\u011b, tak glob\u00e1ln\u00ed PR-kampan\u011b. A to v\u0161e se m\u016f\u017ee st\u00e1t, ani\u017e byste opustili vlastn\u00ed tiskovou kancel\u00e1\u0159.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">D\u016fle\u017eit\u00e9 je, \u017ee platforma PRNEWS.io m\u00e1 dosah na z\u00e1padn\u00ed m\u00e9dia. To umo\u017e\u0148uje z\u00edskat publikace v zahrani\u010dn\u00edch m\u00e9di\u00edch a prezentovat va\u0161i spole\u010dnost na nov\u00e9m trhu. \u010cl\u00e1nky o n\u00e1s v z\u00e1padn\u00edch m\u00e9di\u00edch maj\u00ed velk\u00fd v\u00fdznam pro n\u00e1kup\u010d\u00ed, nemluv\u011b o tisku a z\u00e1kazn\u00edc\u00edch v na\u0161\u00ed zemi, &#8211; \u0159ekla Kate\u0159ina Bjakov\u00e1<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u010cl\u00e1nky v zahrani\u010dn\u00edm tisku nejen p\u0159edstavuj\u00ed spole\u010dnost v z\u00e1mo\u0159\u00ed, ale z\u00e1rove\u0148 posiluj\u00ed jej\u00ed pozici na m\u00edstn\u00edm trhu. T\u00edm umo\u017e\u0148uj\u00ed podniku d\u00e1le se rozv\u00edjet a aktivn\u011bji pracovat na obsazov\u00e1n\u00ed nov\u00fdch trh\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I mal\u00e1 firma, kter\u00e1 vytv\u00e1\u0159\u00ed skv\u011bl\u00fd produkt, pot\u0159ebuje rozumnou a dob\u0159e p\u0159ipravenou komunika\u010dn\u00ed strategii. Pokud nedovol\u00edte, aby se o v\u00e1s lid\u00e9 dozv\u011bd\u011bli, z\u016fstanete malou m\u00edstn\u00ed firmou. Abyste mohli rozv\u00edjet trh a expandovat, mus\u00edte se propagovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e v\u00e1m nejv\u00edce z\u00e1le\u017e\u00ed na \u00faspo\u0159e n\u00e1klad\u016f, je nejlep\u0161\u00edm \u0159e\u0161en\u00edm jedin\u00fd, jednoduch\u00fd a levn\u00fd n\u00e1stroj. N\u00e1stroj, kter\u00fd v\u00e1m umo\u017en\u00ed pln\u011b realizovat va\u0161i komunika\u010dn\u00ed strategii p\u0159i pr\u00e1ci s online m\u00e9dii na lok\u00e1ln\u00edm i glob\u00e1ln\u00edm trhu.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pro obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>V\u00edce ne\u017e 100 000 medi\u00e1ln\u00edch publikac\u00ed;<\/li>\n\t\t<li>z\u00edskat zp\u011btn\u00e9 odkazy na sv\u016fj produkt;<\/li>\n\t\t<li>pr\u00e1ce s distribuc\u00ed obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte se<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ned\u00e1vno tento \u00fasp\u011b\u0161n\u00fd projekt oslavil dva roky a st\u00e1le na n\u011bm pracuj\u00ed pouze dva lid\u00e9. P\u0159\u00edb\u011bh Kate\u0159iny Bjakov\u00e9 a Maxima Goluba je o tom, jak nenapln\u011bn\u00e9 ambice, nad\u0161en\u00ed a tv\u016fr\u010d\u00ed n\u00e1pady pomohly zhmotnit ty nejdivo\u010dej\u0161\u00ed sny. Dnes je FINCH nejlep\u0161\u00ed mladou zna\u010dkou podle VOGUE Ukraine, \u00fa\u010dastn\u00edkem p\u0159ehl\u00eddky Mercedes-Benz Kiev Fashion Days, dr\u017eitelem prvn\u00ed ceny v sout\u011b\u017ei mlad\u00fdch n\u00e1vrh\u00e1\u0159\u016f v Petrohrad\u011b. Jejich kolekc\u00ed si v\u0161\u00edmaj\u00ed a oce\u0148uj\u00ed je ELLE, STYLE.COM, VOGUE Italia, m\u00f3dn\u00ed fotografov\u00e9 Adam Katz Sinding, Nabile Quenum, Adriano Cisani, m\u00f3dn\u00ed novin\u00e1\u0159ka The Huffington Post Sissi Johnson, fashion-blogerky Klara Sein z Rakouska a Jamie Gong z Japonska. V\u00edt\u011bzka Eurovize-2016 Jamala,<\/p>\n","protected":false},"author":2,"featured_media":11942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=11941"}],"version-history":[{"count":2,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11941\/revisions"}],"predecessor-version":[{"id":12095,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11941\/revisions\/12095"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/11942"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=11941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=11941"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=11941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}