{"id":11928,"date":"2025-01-12T00:50:49","date_gmt":"2025-01-11T22:50:49","guid":{"rendered":"http:\/\/116.202.111.232\/cs\/blog\/?p=11928"},"modified":"2025-06-17T21:34:32","modified_gmt":"2025-06-17T19:34:32","slug":"alpha-serve-case-study","status":"publish","type":"post","link":"\/cs\/blog\/alpha-serve-case-study.html","title":{"rendered":"\u00dasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh spole\u010dnosti Alpha Serve: Jak vytvo\u0159it \u00fasp\u011b\u0161n\u00e9 uveden\u00ed produktu na trh, kter\u00e9 podpo\u0159\u00ed prodej?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.alphaservesp.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Alpha Serve<\/a>, spole\u010dnost zab\u00fdvaj\u00edc\u00ed se v\u00fdvojem softwaru s v\u00edce ne\u017e 15 lety zku\u0161enost\u00ed na evropsk\u00e9m a americk\u00e9m trhu, \u00fasp\u011b\u0161n\u011b p\u0159e\u0161la od projekt\u016f zalo\u017een\u00fdch na slu\u017eb\u00e1ch k v\u00fdvoji produkt\u016f. P\u0159ed t\u0159emi lety se spole\u010dnost za\u010dala zam\u011b\u0159ovat na z\u00e1suvn\u00e9 moduly pro trh Atlassian &#8211; rozhodnut\u00ed, kter\u00e9 se brzy uk\u00e1zalo jako vysoce ziskov\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201ePotenci\u00e1l marketplaces n\u00e1m byl z\u0159ejm\u00fd,\u201c \u0159\u00edk\u00e1 Anna Odrinskaya, \u0159editelka pro strategii ve spole\u010dnosti Alpha Serve. \u201eZa\u010dali jsme vyd\u00e1vat r\u016fzn\u00e9 produkty pro tr\u017ei\u0161t\u011b Atlassian a segment Business Intelligence &amp; Data Analytics dos\u00e1hl v\u00fdjime\u010dn\u00fdch v\u00fdsledk\u016f. To n\u00e1m umo\u017enilo dos\u00e1hnout stabiln\u00edch p\u0159\u00edjm\u016f a roz\u0161\u00ed\u0159it se na dal\u0161\u00ed tr\u017ei\u0161t\u011b, jako jsou ServiceNow a Shopify.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Navzdory \u00fasp\u011bchu p\u0159i uv\u00e1d\u011bn\u00ed inovativn\u00edch produkt\u016f si t\u00fdm uv\u011bdomil d\u016fle\u017eitost strategick\u00e9ho marketingu pro udr\u017een\u00ed r\u016fstu. Zpo\u010d\u00e1tku investovali do obsahov\u00e9ho marketingu se zam\u011b\u0159en\u00edm na \u010dl\u00e1nky pro sv\u016fj firemn\u00ed blog, ale pot\u0159ebovali zp\u016fsob, jak oslovit \u0161ir\u0161\u00ed publikum a zajistit um\u00edst\u011bn\u00ed v p\u0159edn\u00edch oborov\u00fdch a obchodn\u00edch m\u00e9di\u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pro\u010d si spole\u010dnost Alpha Serve vybrala PRNEWS.IO m\u00edsto PR agentur<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Alpha Serve se rozhodla nespolupracovat s tradi\u010dn\u00edmi PR agenturami, a to z n\u011bkolika d\u016fvod\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intenzita zdroj\u016f: <\/strong>Spolupr\u00e1ce s extern\u00edmi odborn\u00edky \u010dasto vy\u017eaduje zna\u010dn\u00e9 \u010dasov\u00e9 investice, zejm\u00e9na vzhledem k \u00fazk\u00e9mu zam\u011b\u0159en\u00ed jejich produkt\u016f a \u010dast\u00e9 fluktuaci zam\u011bstnanc\u016f v PR firm\u00e1ch.<\/li>\n\n\n\n<li><strong>Jasn\u00e9 c\u00edle: <\/strong>T\u00fdm m\u011bl dob\u0159e definovanou vizi propagace ka\u017ed\u00e9ho produktu a p\u0159esn\u011b v\u011bd\u011bl, na kter\u00e1 m\u00e9dia se chce zam\u011b\u0159it.<\/li>\n\n\n\n<li><strong>Vlastn\u00ed talent: <\/strong>Spole\u010dnost Alpha Serve ji\u017e m\u011bla k dispozici kvalifikovan\u00e9 copywritery, a proto nevid\u011bla p\u0159\u00edli\u0161 velk\u00fd smysl v placen\u00ed za kompletn\u00ed slu\u017eby PR agentury.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aby zefektivnila sv\u00e9 \u00fasil\u00ed a u\u0161et\u0159ila \u010das na vyjedn\u00e1v\u00e1n\u00ed, monitorov\u00e1n\u00ed a administrativn\u00ed \u00fakoly, obr\u00e1tila se spole\u010dnost Alpha Serve na PRNEWS.IO &#8211; \u201eone-stop shop\u201c pro sponzorovan\u00e9 publikace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vyu\u017eit\u00ed PRNEWS.IO pro c\u00edlen\u00fd marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PRNEWS.IO poskytl spole\u010dnosti Alpha Serve komplexn\u00ed platformu pro spr\u00e1vu publikac\u00ed t\u0159et\u00edch stran. Prost\u0159ednictv\u00edm rozs\u00e1hl\u00e9ho adres\u00e1\u0159e z\u00edskala spole\u010dnost p\u0159\u00edstup k v\u00fdklenkov\u00fdm m\u00e9di\u00edm s relevantn\u00edm publikem, odkazy s podporou SEO a podrobn\u00fdmi metrikami, jako jsou zdroje n\u00e1v\u0161t\u011bvnosti, kategorie a region\u00e1ln\u00ed dosah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eNavigace a filtrovac\u00ed n\u00e1stroje PRNEWS.IO n\u00e1m usnadnily vyhled\u00e1v\u00e1n\u00ed m\u00e9di\u00ed, kter\u00e1 odpov\u00eddala na\u0161im pot\u0159eb\u00e1m,\u201c uvedl z\u00e1stupce spole\u010dnosti Alpha Serve. \u201eMohli jsme se soust\u0159edit na to, na \u010dem n\u00e1m z\u00e1le\u017e\u00ed &#8211; na zviditeln\u011bn\u00ed na\u0161ich produkt\u016f &#8211; a logistiku jsme p\u0159enechali na PRNEWS.IO.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdsledky: Zlep\u0161en\u00e9 zviditeln\u011bn\u00ed a r\u016fst<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Alpha Serve \u00fasp\u011b\u0161n\u011b um\u00edstila \u010dl\u00e1nky do p\u0159edn\u00edch m\u00e9di\u00ed v oboru a podpo\u0159ila tak pov\u011bdom\u00ed o sv\u00fdch nov\u00fdch produktech pomoc\u00ed PRNEWS.IO. Um\u00edst\u011bn\u00ed vedla ke zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek, zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce v odborn\u00e9 komunit\u011b a pos\u00edlen\u00ed online prezentace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zjednodu\u0161en\u00edm publika\u010dn\u00edho procesu a nab\u00eddkou transparentnosti v obchodn\u00edch vztaz\u00edch umo\u017enila spole\u010dnost PRNEWS.IO spole\u010dnosti Alpha Serve \u00fa\u010dinn\u011b a efektivn\u011b dos\u00e1hnout sv\u00fdch marketingov\u00fdch c\u00edl\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pro spole\u010dnosti, jako je Alpha Serve, je hled\u00e1n\u00ed \u0161k\u00e1lovateln\u00fdch a n\u00e1kladov\u011b efektivn\u00edch marketingov\u00fdch \u0159e\u0161en\u00ed kl\u00ed\u010dov\u00e9 &#8211; a PRNEWS.IO se uk\u00e1zalo b\u00fdt kl\u00ed\u010dov\u00fdm partnerem na jejich cest\u011b k r\u016fstu a \u00fasp\u011bchu.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pro obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>V\u00edce ne\u017e 100 000 medi\u00e1ln\u00edch publikac\u00ed;<\/li>\n\t\t<li>z\u00edskat zp\u011btn\u00e9 odkazy na sv\u016fj produkt;<\/li>\n\t\t<li>pr\u00e1ce s distribuc\u00ed obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte se<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alpha Serve, spole\u010dnost zab\u00fdvaj\u00edc\u00ed se v\u00fdvojem softwaru s v\u00edce ne\u017e 15 lety zku\u0161enost\u00ed na evropsk\u00e9m a americk\u00e9m trhu, \u00fasp\u011b\u0161n\u011b p\u0159e\u0161la od projekt\u016f zalo\u017een\u00fdch na slu\u017eb\u00e1ch k v\u00fdvoji produkt\u016f. P\u0159ed t\u0159emi lety se spole\u010dnost za\u010dala zam\u011b\u0159ovat na z\u00e1suvn\u00e9 moduly pro trh Atlassian &#8211; rozhodnut\u00ed, kter\u00e9 se brzy uk\u00e1zalo jako vysoce ziskov\u00e9. \u201ePotenci\u00e1l marketplaces n\u00e1m byl z\u0159ejm\u00fd,\u201c \u0159\u00edk\u00e1 Anna Odrinskaya, \u0159editelka pro strategii ve spole\u010dnosti Alpha Serve. \u201eZa\u010dali jsme vyd\u00e1vat r\u016fzn\u00e9 produkty pro tr\u017ei\u0161t\u011b Atlassian a segment Business Intelligence &amp; Data Analytics dos\u00e1hl v\u00fdjime\u010dn\u00fdch v\u00fdsledk\u016f. To n\u00e1m umo\u017enilo dos\u00e1hnout stabiln\u00edch p\u0159\u00edjm\u016f a roz\u0161\u00ed\u0159it se na dal\u0161\u00ed tr\u017ei\u0161t\u011b, jako jsou ServiceNow a Shopify.\u201c<\/p>\n","protected":false},"author":2,"featured_media":11929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=11928"}],"version-history":[{"count":2,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11928\/revisions"}],"predecessor-version":[{"id":12098,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11928\/revisions\/12098"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/11929"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=11928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=11928"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=11928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}