{"id":11886,"date":"2025-01-11T23:57:15","date_gmt":"2025-01-11T21:57:15","guid":{"rendered":"http:\/\/116.202.111.232\/cs\/blog\/?p=11886"},"modified":"2025-06-17T21:36:56","modified_gmt":"2025-06-17T19:36:56","slug":"brokeree-case-study","status":"publish","type":"post","link":"\/cs\/blog\/brokeree-case-study.html","title":{"rendered":"Medi\u00e1ln\u00ed miln\u00edky: 2023 Brokeree Solutions stoup\u00e1 s PRNEWS.IO &#8211; 3x zm\u00ednky a 5 bod\u016f v SERPu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dnes se s v\u00e1mi chceme pod\u011blit o p\u0159\u00edpadovou studii spolupr\u00e1ce mezi PRNEWS.IO a <a href=\"https:\/\/brokeree.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Brokeree Solutions<\/a>. Jsme velmi vd\u011b\u010dn\u00ed <a href=\"https:\/\/www.linkedin.com\/in\/an-sokolov\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Antonu Sokolovovi<\/a>, marketingov\u00e9mu mana\u017eerovi spole\u010dnosti Brokeree Solutions, kter\u00fd s n\u00e1mi hovo\u0159il. Spole\u010dnost Brokeree Solutions se s\u00eddlem v Estonsku p\u0159ekonala v\u00fdzvy v oblasti B2B obchodn\u00edch technologi\u00ed a stala se l\u00eddrem v odv\u011btv\u00ed Fintech. My jsme jim na opl\u00e1tku pomohli s transformac\u00ed jejich medi\u00e1ln\u00ed prezentace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O spole\u010dnosti Brokeree Solutions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Brokeree Solutions je p\u0159edn\u00edm poskytovatelem technologi\u00ed pro retailov\u00e9 makl\u00e9\u0159e, kter\u00fd se specializuje na \u0159e\u0161en\u00ed Social Trading, PAMM a Liquidity Bridge. Spole\u010dnost umo\u017e\u0148uje makl\u00e9\u0159\u016fm spou\u0161t\u011bt investi\u010dn\u00ed syst\u00e9my pro obchodn\u00edky a propojovat obchodn\u00ed platformy s poskytovateli likvidity, \u010d\u00edm\u017e usnad\u0148uje prov\u00e1d\u011bn\u00ed klientsk\u00fdch obchod\u016f na trhu. P\u016fsoben\u00ed v odv\u011btv\u00ed B2B obchodov\u00e1n\u00ed a investic p\u0159edstavuje jedine\u010dnou v\u00fdzvu, kter\u00e1 vy\u017eaduje mezin\u00e1rodn\u00ed p\u0159\u00edstup vzhledem k dominanci glob\u00e1ln\u00edch hr\u00e1\u010d\u016f a rozhodovac\u00edch org\u00e1n\u016f rozpt\u00fdlen\u00fdch po cel\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/cs\/blog\/wp-content\/uploads\/2025\/01\/banner.svg\" alt=\"\" class=\"wp-image-11888\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdzva<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Brokeree Solutions se pot\u00fdkala s kritickou pot\u0159ebou v\u011bt\u0161\u00edho zviditeln\u011bn\u00ed a medi\u00e1ln\u00edho uzn\u00e1n\u00ed v konkuren\u010dn\u00edm odv\u011btv\u00ed B2B obchodn\u00edch technologi\u00ed. Spole\u010dnost se sna\u017eila prosadit jako l\u00eddr a uv\u011bdomovala si, \u017ee pro zvl\u00e1dnut\u00ed v\u00fdzev mezin\u00e1rodn\u00edho trhu je d\u016fle\u017eit\u00e1 d\u016fkladn\u00e1 strategie pro vztahy s ve\u0159ejnost\u00ed. \u00dakolem bylo efektivn\u011b um\u00edstit spole\u010dnost Brokeree Solutions v oboru a vytvo\u0159it p\u0159\u00edb\u011bh, kter\u00fd by rezonoval s c\u00edlovou skupinou a zainteresovan\u00fdmi stranami. Absence komplexn\u00ed p\u0159\u00edtomnosti v m\u00e9di\u00edch p\u0159edstavovala v\u00fdznamnou p\u0159ek\u00e1\u017eku a vy\u017eadovala strategick\u00e9 \u0159e\u0161en\u00ed, kter\u00e9 by toto omezen\u00ed p\u0159ekonalo a posunulo spole\u010dnost do pop\u0159ed\u00ed fintechov\u00e9ho prost\u0159ed\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0158e\u0161en\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i \u0159e\u0161en\u00ed probl\u00e9mu omezen\u00e9 viditelnosti v m\u00e9di\u00edch se spole\u010dnost Brokeree Solutions obr\u00e1tila na PRNEWS.IO jako na strategick\u00e9 \u0159e\u0161en\u00ed. S vyu\u017eit\u00edm mo\u017enost\u00ed platformy spole\u010dnost realizovala komplexn\u00ed strategii public relations, aby pos\u00edlila svou p\u0159\u00edtomnost v kl\u00ed\u010dov\u00fdch m\u00e9di\u00edch. PRNEWS.IO poskytla efektivn\u00ed a automatizovan\u00fd syst\u00e9m pro publikov\u00e1n\u00ed tiskov\u00fdch zpr\u00e1v, \u010d\u00edm\u017e zjednodu\u0161ila jinak slo\u017eit\u00fd proces zapojen\u00ed r\u016fzn\u00fdch zdroj\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"\/cs\/blog\/wp-content\/uploads\/2025\/01\/image-7-1024x506.png\" alt=\"\" class=\"wp-image-11887\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2025\/01\/image-7-1024x506.png 1024w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/image-7-300x148.png 300w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/image-7-150x74.png 150w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/image-7-768x379.png 768w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/image-7-1536x759.png 1536w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/image-7-480x237.png 480w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/image-7.png 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Automatizace publika\u010dn\u00edho procesu na PRNEWS.IO se ukazuje jako velmi efektivn\u00ed. P\u0159i pr\u00e1ci s jednotliv\u00fdmi zdroji je obvykle nutn\u00e9 p\u0159ekonat \u0159adu p\u0159ek\u00e1\u017eek, zat\u00edmco PRNEWS.IO cel\u00fd proces zefektiv\u0148uje. Je umo\u017en\u011bn rychl\u00fd v\u00fdb\u011br vhodn\u00fdch publikac\u00ed pro dodate\u010dnou expozici v konkr\u00e9tn\u00edch regionech nebo zem\u00edch, co\u017e ve srovn\u00e1n\u00ed s manu\u00e1ln\u00edmi procesy u\u0161et\u0159\u00ed t\u00fddny \u00fasil\u00ed. S n\u011bkter\u00fdmi publikacemi mohlo b\u00fdt n\u00e1ro\u010dn\u00e9 nebo nemo\u017en\u00e9 nav\u00e1zat jednor\u00e1zov\u00fd kontakt, ale PRNEWS.IO tato omezen\u00ed p\u0159ekon\u00e1v\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Slu\u017eba nav\u00edc umo\u017e\u0148uje v\u00fdb\u011br zdroj\u016f pro pos\u00edlen\u00ed profilu zp\u011btn\u00fdch odkaz\u016f, \u010d\u00edm\u017e zaji\u0161\u0165uje kontrolu nad kvalitou publikac\u00ed a zm\u00edr\u0148uje obavy ze spamov\u00fdch port\u00e1l\u016f po\u0161kozuj\u00edc\u00edch pov\u011bst vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost Brokeree Solutions exkluzivn\u011b spolupracuje s PRNEWS.IO a vyjad\u0159uje silnou spokojenost podobnou \u201el\u00e1sce na prvn\u00ed pohled\u201c. Efektivita, jednoduchost a komplexn\u00ed pokryt\u00ed automatizovan\u00e9ho syst\u00e9mu bez probl\u00e9m\u016f spl\u0148uj\u00ed pot\u0159eby spole\u010dnosti.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">PRNEWS.IO se stal z\u00e1kladem na\u0161\u00ed marketingov\u00e9 strategie ve spole\u010dnosti Brokeree Solutions. Bezprobl\u00e9mov\u00e1 automatizace a efektivita p\u0159i publikov\u00e1n\u00ed v m\u00e9di\u00edch nejen ztrojn\u00e1sobila po\u010det na\u0161ich zm\u00ednek, ale tak\u00e9 v\u00fdrazn\u011b zv\u00fd\u0161ila na\u0161e hodnocen\u00ed dom\u00e9ny. Je to p\u0159\u00edb\u011bh l\u00e1sky v podnik\u00e1n\u00ed &#8211; na\u0161li jsme dokonal\u00fd prot\u011bj\u0161ek a o kl\u00ed\u010dov\u00e9 roli, kterou PRNEWS.IO hraje v na\u0161em pl\u00e1nov\u00e1n\u00ed, nen\u00ed pochyb. V\u00fdsledky hovo\u0159\u00ed jasn\u011b a mohu s jistotou \u0159\u00edci, \u017ee pokud se objev\u00ed nov\u00e1 v\u00fdzva, nepochybn\u011b se obr\u00e1t\u00edme na t\u00fdm PRNEWS.IO, aby n\u00e1m poskytl sv\u00e9 odborn\u00e9 znalosti a podporu<\/p>\n<cite>Anton Sokolov, marketingov\u00fd mana\u017eer spole\u010dnosti Brokeree Solutions.<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Dosa\u017een\u00e9 v\u00fdsledky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spolupr\u00e1ce s PRNEWS.IO p\u0159inesla v\u00fdznamn\u00e9 v\u00fdsledky. Zm\u00ednky v m\u00e9di\u00edch se oproti roku 2022 <strong>ztrojn\u00e1sobily (300 %)<\/strong>, p\u0159i\u010dem\u017e <strong>v\u00edce ne\u017e 30 % <\/strong>zm\u00ednek poch\u00e1z\u00ed z organick\u00fdch zdroj\u016f. Zv\u00fd\u0161ilo se hodnocen\u00ed dom\u00e9ny (DR) a pr\u016fm\u011brn\u00e1 pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed (SERP) <strong>stoupla o 5 pozic<\/strong>. Tyto v\u00fdsledky p\u0159ed\u010dily o\u010dek\u00e1v\u00e1n\u00ed a etablovaly PRNEWS.IO jako ned\u00edlnou sou\u010d\u00e1st marketingov\u00e9 strategie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PRNEWS.IO splnil a p\u0159ed\u010dil o\u010dek\u00e1v\u00e1n\u00ed, pokud jde o term\u00edny, kvalitu a pohodl\u00ed. Po cel\u00fd rok 2023 byl port\u00e1l nepostradatelnou sou\u010d\u00e1st\u00ed marketingov\u00e9ho \u00fasil\u00ed spole\u010dnosti Brokeree Solutions a zaslou\u017e\u00ed si trval\u00e9 a prioritn\u00ed m\u00edsto v budouc\u00edm pl\u00e1nov\u00e1n\u00ed. Anton Sokolov vyjad\u0159uje jednozna\u010dnou ochotu obracet se na t\u00fdm PRNEWS.IO s nov\u00fdmi v\u00fdzvami, co\u017e upev\u0148uje spokojenost a d\u016fv\u011bru ve slu\u017ebu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spolupr\u00e1ce se spole\u010dnost\u00ed PRNEWS.IO nejen\u017ee vy\u0159e\u0161ila v\u00fdzvy, kter\u00fdm spole\u010dnost Brokeree Solutions \u010delila v oblasti B2B obchodov\u00e1n\u00ed a investov\u00e1n\u00ed, ale v\u00fdrazn\u011b p\u0159ed\u010dila o\u010dek\u00e1v\u00e1n\u00ed a p\u0159inesla hmatateln\u00e9 v\u00fdsledky v oblasti medi\u00e1ln\u00ed prezentace, um\u00edst\u011bn\u00ed ve vyhled\u00e1v\u00e1n\u00ed a celkov\u00e9ho zviditeln\u011bn\u00ed zna\u010dky. Bezprobl\u00e9mov\u00e9 za\u010dlen\u011bn\u00ed PRNEWS.IO do marketingov\u00e9 strategie ukazuje jeho \u00fa\u010dinnost p\u0159i zefektiv\u0148ov\u00e1n\u00ed a zlep\u0161ov\u00e1n\u00ed procesu publikov\u00e1n\u00ed v m\u00e9di\u00edch pro B2B podniky p\u016fsob\u00edc\u00ed v mezin\u00e1rodn\u00edm m\u011b\u0159\u00edtku.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pro obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>V\u00edce ne\u017e 100 000 medi\u00e1ln\u00edch publikac\u00ed;<\/li>\n\t\t<li>z\u00edskat zp\u011btn\u00e9 odkazy na sv\u016fj produkt;<\/li>\n\t\t<li>pr\u00e1ce s distribuc\u00ed obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte se<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dnes se s v\u00e1mi chceme pod\u011blit o p\u0159\u00edpadovou studii spolupr\u00e1ce mezi PRNEWS.IO a Brokeree Solutions. Jsme velmi vd\u011b\u010dn\u00ed Antonu Sokolovovi, marketingov\u00e9mu mana\u017eerovi spole\u010dnosti Brokeree Solutions, kter\u00fd s n\u00e1mi hovo\u0159il. Spole\u010dnost Brokeree Solutions se s\u00eddlem v Estonsku p\u0159ekonala v\u00fdzvy v oblasti B2B obchodn\u00edch technologi\u00ed a stala se l\u00eddrem v odv\u011btv\u00ed Fintech. My jsme jim na opl\u00e1tku pomohli s transformac\u00ed jejich medi\u00e1ln\u00ed prezentace. O spole\u010dnosti Brokeree Solutions Spole\u010dnost Brokeree Solutions je p\u0159edn\u00edm poskytovatelem technologi\u00ed pro retailov\u00e9 makl\u00e9\u0159e, kter\u00fd se specializuje na \u0159e\u0161en\u00ed Social Trading, PAMM a Liquidity Bridge. Spole\u010dnost umo\u017e\u0148uje makl\u00e9\u0159\u016fm spou\u0161t\u011bt investi\u010dn\u00ed syst\u00e9my pro obchodn\u00edky a propojovat obchodn\u00ed platformy s poskytovateli<\/p>\n","protected":false},"author":2,"featured_media":11889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857],"tags":[],"class_list":["post-11886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=11886"}],"version-history":[{"count":2,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11886\/revisions"}],"predecessor-version":[{"id":12103,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11886\/revisions\/12103"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/11889"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=11886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=11886"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=11886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}