{"id":11814,"date":"2025-01-11T22:09:54","date_gmt":"2025-01-11T20:09:54","guid":{"rendered":"http:\/\/116.202.111.232\/cs\/blog\/?p=11814"},"modified":"2025-06-17T21:50:07","modified_gmt":"2025-06-17T19:50:07","slug":"mightytips-case-study","status":"publish","type":"post","link":"\/cs\/blog\/mightytips-case-study.html","title":{"rendered":"Vyu\u017eit\u00ed sponzoringu ud\u00e1lost\u00ed pro PR a marketing: P\u0159\u00edpadov\u00e1 studie s MightyTips"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">V t\u00e9to p\u0159\u00edpadov\u00e9 studii se zab\u00fdv\u00e1me t\u00edm, jak <a href=\"https:\/\/www.mightytips.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MightyTips<\/a>, webov\u00e1 str\u00e1nka zam\u011b\u0159en\u00e1 na tipy pro s\u00e1zen\u00ed, \u00fasp\u011b\u0161n\u011b vyu\u017eila sponzoring ud\u00e1lost\u00ed ke zviditeln\u011bn\u00ed sv\u00e9 zna\u010dky a podpo\u0159e PR a marketingov\u00fdch aktivit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Srde\u010dn\u011b d\u011bkujeme <a href=\"https:\/\/www.linkedin.com\/in\/eugene-ravdin\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Eugenu Ravdinovi<\/a>, mana\u017eerovi komunikace a marketingu spole\u010dnosti MightyTips, za fascinuj\u00edc\u00ed a produktivn\u00ed rozhovor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"\/cs\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2.png\" alt=\"MightyTips infographic\" class=\"wp-image-11816\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2.png 1000w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2-300x200.png 300w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2-150x100.png 150w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2-768x512.png 768w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2-720x480.png 720w, \/cs\/blog\/wp-content\/uploads\/2025\/01\/Leveraging-Event-Sponsorship-for-PR-and-Marketing-2-480x320.png 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">O spole\u010dnosti MightyTips<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost MightyTips byla zalo\u017eena v b\u0159eznu 2019 a od t\u00e9 doby poskytuje u\u017eivatel\u016fm po cel\u00e9m sv\u011bt\u011b sv\u00e9 st\u011b\u017eejn\u00ed webov\u00e9 str\u00e1nky MightyTips.com. Platforma nab\u00edz\u00ed komplexn\u00ed \u0161k\u00e1lu slu\u017eeb, v\u010detn\u011b odborn\u00fdch recenz\u00ed s\u00e1zkov\u00fdch kancel\u00e1\u0159\u00ed, denn\u00edch fotbalov\u00fdch p\u0159ehled\u016f a p\u0159edpov\u011bd\u00ed vytv\u00e1\u0159en\u00fdch mezin\u00e1rodn\u00edm t\u00fdmem odborn\u00edk\u016f na sportovn\u00ed s\u00e1zen\u00ed, jako\u017e i bonus\u016f pro s\u00e1zkov\u00e9 kancel\u00e1\u0159e a promo k\u00f3d\u016f. Od sv\u00e9ho spu\u0161t\u011bn\u00ed v angli\u010dtin\u011b v roce 2019 roz\u0161\u00ed\u0159ila MightyTips.com svou online p\u0159\u00edtomnost o dal\u0161\u00edch \u0161est platforem ur\u010den\u00fdch pro francouzsky, n\u011bmecky, polsky, portugalsky, rumunsky a \u0161pan\u011blsky mluv\u00edc\u00ed publikum. S impozantn\u00ed m\u011bs\u00ed\u010dn\u00ed \u010dtenost\u00ed 1,2 milionu unik\u00e1tn\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016f se MightyTips.com stal p\u0159edn\u00edm port\u00e1lem ve vysoce konkuren\u010dn\u00edm s\u00e1zkov\u00e9m odv\u011btv\u00ed. Webov\u00e9 str\u00e1nky zve\u0159ej\u0148uj\u00ed v\u00edce ne\u017e 100 t\u00fddenn\u00edch s\u00e1zkov\u00fdch tip\u016f, kter\u00e9 pokr\u00fdvaj\u00ed r\u016fzn\u00e9 fotbalov\u00e9 sout\u011b\u017ee od m\u00edstn\u00edch lig a\u017e po presti\u017en\u00ed turnaje, jako je Liga mistr\u016f UEFA a mistrovstv\u00ed sv\u011bta ve fotbale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Probl\u00e9m: \u010casov\u00e1 citlivost a specializace na ud\u00e1losti v m\u00e9di\u00edch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost MightyTips v\u017edy hled\u00e1 p\u0159\u00edle\u017eitosti, jak oslovit \u0161ir\u0161\u00ed publikum, a zjistila, \u017ee nejefektivn\u011bj\u0161\u00edm zp\u016fsobem, jak sd\u00edlet informace o zna\u010dce, ani\u017e by to bylo vt\u00edrav\u00e9 nebo zp\u016fsobovalo obt\u011b\u017eov\u00e1n\u00ed u\u017eivatel\u016f, je spojen\u00ed s konkr\u00e9tn\u00edmi ud\u00e1lostmi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vzhledem ke sv\u00e9mu zam\u011b\u0159en\u00ed na <strong>s\u00e1zkov\u00fd pr\u016fmysl<\/strong> se rozhodli spojit se sportovn\u00edmi ud\u00e1lostmi. V p\u0159\u00edpad\u011b sout\u011b\u017ee Exotic Queen Poland v tanci u ty\u010de bylo dosa\u017een\u00ed dohody pom\u011brn\u011b snadn\u00e9 d\u00edky jejich st\u00e1vaj\u00edc\u00edm osobn\u00edm vazb\u00e1m na organiz\u00e1tora akce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Konkr\u00e9tn\u00ed pot\u00ed\u017ee, s nimi\u017e se setkali, souvisely s \u010dasovou n\u00e1ro\u010dnost\u00ed ud\u00e1losti a specializovanou povahou webov\u00fdch str\u00e1nek agreg\u00e1toru s\u00e1zek klienta, co\u017e omezovalo po\u010det polsk\u00fdch m\u00e9di\u00ed, kter\u00e1 byla ochotna ud\u00e1lost uv\u00e9st.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medi\u00e1ln\u00ed pokryt\u00ed hraje p\u0159i propagaci ud\u00e1losti z\u00e1sadn\u00ed roli, proto\u017ee nab\u00edz\u00ed n\u011bkolik v\u00fdhod, kter\u00e9 mohou v\u00fdznamn\u011b zv\u00fd\u0161it viditelnost, d\u016fv\u011bryhodnost a celkov\u00fd \u00fasp\u011bch ud\u00e1losti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9dia, a\u0165 u\u017e tradi\u010dn\u00ed nebo digit\u00e1ln\u00ed, maj\u00ed \u0161irokou z\u00e1kladnu publika. Pokud se o va\u0161\u00ed akci p\u00ed\u0161e v m\u00e9di\u00edch, dostane se k v\u011bt\u0161\u00edmu po\u010dtu lid\u00ed, kte\u0159\u00ed by se o n\u00ed jinak nemuseli dozv\u011bd\u011bt. Tento v\u011bt\u0161\u00ed dosah pom\u00e1h\u00e1 vytv\u00e1\u0159et pov\u011bdom\u00ed a p\u0159itahuje potenci\u00e1ln\u00ed n\u00e1v\u0161t\u011bvn\u00edky, sponzory a \u00fa\u010dastn\u00edky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Medi\u00e1ln\u00ed pokryt\u00ed ud\u00e1lost\u00ed nen\u00ed snadn\u00fd \u00fakol kv\u016fli n\u011bkolika v\u00fdzv\u00e1m a aspekt\u016fm. M\u00e9dia dost\u00e1vaj\u00ed ka\u017ed\u00fd den mnoho nab\u00eddek a tiskov\u00fdch zpr\u00e1v t\u00fdkaj\u00edc\u00edch se ud\u00e1lost\u00ed. Vzhledem k omezen\u00e9mu prostoru a zdroj\u016fm mus\u00ed pe\u010dliv\u011b vyb\u00edrat ud\u00e1losti, o kter\u00fdch budou informovat. Vyniknout mezi konkurenc\u00ed a upoutat pozornost novin\u00e1\u0159\u016f a redaktor\u016f vy\u017eaduje p\u0159esv\u011bd\u010div\u00fd a jedine\u010dn\u00fd \u00fahel pohledu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Jak\u00e9 c\u00edle, z\u00e1m\u011bry nebo probl\u00e9my \u0159e\u0161\u00ed va\u0161e spole\u010dnost prost\u0159ednictv\u00edm \u010dl\u00e1nk\u016f v m\u00e9di\u00edch?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugene Ravdin:<\/strong> V tomto p\u0159\u00edpad\u011b jsme m\u011bli dva c\u00edle. Prvn\u00edm bylo p\u0159it\u00e1hnout co nejv\u00edce pozornosti k sout\u011b\u017e\u00edm a na\u0161\u00ed roli sponzora. Druh\u00fdm, a pro n\u00e1s d\u016fle\u017eit\u011bj\u0161\u00edm, bylo vytvo\u0159it p\u0159\u00edle\u017eitost k publikov\u00e1n\u00ed materi\u00e1l\u016f se zp\u011btn\u00fdmi odkazy dofollow, jak po\u017eadovalo na\u0161e odd\u011blen\u00ed SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Setkali jste se s obt\u00ed\u017eemi p\u0159i zav\u00e1d\u011bn\u00ed proces\u016f publikov\u00e1n\u00ed va\u0161ich materi\u00e1l\u016f v m\u00e9di\u00edch a jak v\u00e1m s t\u00edm pomohl PRNEWS.IO?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugene Ravdin:<\/strong> Jak jste se s t\u00edm vypo\u0159\u00e1dali? Hlavn\u00edm probl\u00e9mem p\u0159i p\u0159\u00edm\u00e9m osloven\u00ed medi\u00e1ln\u00edch platforem nam\u00edsto vyu\u017eit\u00ed agentury je, \u017ee ne v\u017edy dostanete od osloven\u00fdch platforem odpov\u011b\u010f. PRNEWS.IO v\u00fdrazn\u011b usnad\u0148uje komunikaci s webov\u00fdmi str\u00e1nkami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0158e\u0161en\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost MightyTips vyu\u017eila slu\u017eeb PRNEWS.IO, aby zprost\u0159edkovala medi\u00e1ln\u00ed pokryt\u00ed sponzorovan\u00e9 akce. Byly podniknuty n\u00e1sleduj\u00edc\u00ed kroky:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objeven\u00ed m\u00e9di\u00ed<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Krom\u011b ji\u017e zm\u00edn\u011bn\u00fdch strategi\u00ed provedla spole\u010dnost PRNEWS.IO pr\u016fzkum m\u00e9di\u00ed, aby aktivn\u011b \u0159e\u0161ila probl\u00e9my se zaji\u0161t\u011bn\u00edm medi\u00e1ln\u00edho pokryt\u00ed sout\u011b\u017ee Exotic Queen Poland v tanci u ty\u010de. To zahrnovalo p\u0159edb\u011b\u017en\u00e9 osloven\u00ed m\u00e9di\u00ed s c\u00edlem zjistit jejich z\u00e1jem o zve\u0159ejn\u011bn\u00ed akce a vyjednat podm\u00ednky zve\u0159ejn\u011bn\u00ed. Nav\u00e1z\u00e1n\u00edm komunikace a z\u00edsk\u00e1n\u00edm potvrzen\u00ed od relevantn\u00edch medi\u00e1ln\u00edch zdroj\u016f zajistila spole\u010dnost PRNEWS.IO p\u0159ijet\u00ed a zve\u0159ejn\u011bn\u00ed materi\u00e1l\u016f o akci v po\u017eadovan\u00e9m term\u00ednu a za dohodnut\u00fdch podm\u00ednek. Tento proaktivn\u00ed p\u0159\u00edstup pomohl zefektivnit proces medializace a zv\u00fd\u0161il \u0161ance na v\u010dasn\u00e9 a c\u00edlen\u00e9 zviditeln\u011bn\u00ed spole\u010dnosti MightyTips.pl jako sponzora akce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010cl\u00e1nky p\u0159ed akc\u00ed zalo\u017een\u00e9 na tiskov\u00fdch zpr\u00e1v\u00e1ch<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Byly zve\u0159ejn\u011bny t\u0159i \u010dl\u00e1nky p\u0159ed akc\u00ed, kter\u00e9 vyvolaly o\u010dek\u00e1v\u00e1n\u00ed a vytvo\u0159ily pov\u011bdom\u00ed mezi c\u00edlovou skupinou. D\u016fle\u017eit\u00e9 bylo jejich zve\u0159ejn\u011bn\u00ed v p\u0159esn\u00fdch dnech, co\u017e bylo tak\u00e9 zaji\u0161t\u011bno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u010cl\u00e1nky v tiskov\u00fdch zpr\u00e1v\u00e1ch po skon\u010den\u00ed akce<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po skon\u010den\u00ed sout\u011b\u017ee byly zve\u0159ejn\u011bny dva \u010dl\u00e1nky, kter\u00e9 shrnuj\u00ed hlavn\u00ed ud\u00e1losti a \u00fasp\u011bchy turnaje Exotic Queen Poland. Tyto \u010dl\u00e1nky pos\u00edlily spojen\u00ed spole\u010dnosti MightyTips s touto ud\u00e1lost\u00ed a zd\u016fraznily jej\u00ed pokra\u010duj\u00edc\u00ed podporu tane\u010dn\u00ed komunity pole dance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00fdsledky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dasil\u00ed vynalo\u017een\u00e9 spole\u010dnostmi MightyTips a PRNEWS.IO p\u0159ineslo n\u00e1sleduj\u00edc\u00ed v\u00fdsledky:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Materi\u00e1ly p\u0159ed akc\u00ed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159i \u010dl\u00e1nky zalo\u017een\u00e9 na tiskov\u00fdch zpr\u00e1v\u00e1ch zve\u0159ejn\u011bn\u00e9 p\u0159ed sout\u011b\u017e\u00ed \u00fa\u010dinn\u011b vyvolaly rozruch a o\u010dek\u00e1v\u00e1n\u00ed, oslovily c\u00edlovou skupinu a zv\u00fd\u0161ily zn\u00e1most zna\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edtomnost novin\u00e1\u0159\u016f na sout\u011b\u017ei Exotic Queen Poland vedla k dal\u0161\u00edm \u010dl\u00e1nk\u016fm a medi\u00e1ln\u00edmu pokryt\u00ed, co\u017e d\u00e1le pos\u00edlilo sponzorstv\u00ed spole\u010dnosti MightyTips a upevnilo jej\u00ed pov\u011bst podporovatele komunity tane\u010dn\u00edk\u016f u ty\u010de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Materi\u00e1ly po skon\u010den\u00ed akce<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dva \u010dl\u00e1nky po skon\u010den\u00ed akce poskytly ucelen\u00fd p\u0159ehled hlavn\u00edch ud\u00e1lost\u00ed turnaje a uk\u00e1zaly z\u00e1vazek spole\u010dnosti MightyTips podporovat a oslavovat pole dance v Polsku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Jak\u00e9 byly v\u00fdsledky va\u0161\u00ed pr\u00e1ce (zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek, prodeje, pov\u011bdom\u00ed o zna\u010dce atd.)?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugene Ravdin:<\/strong> Jak\u00e9 byly v\u00fdsledky? M\u011bli jsme konkr\u00e9tn\u00ed c\u00edl, pokud jde o po\u010det zp\u011btn\u00fdch odkaz\u016f, a toho jsme \u00fasp\u011b\u0161n\u011b dos\u00e1hli. B\u011bhem aktivn\u00ed tiskov\u00e9 kampan\u011b se n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek zv\u00fd\u0161ila, ale pozd\u011bji se vr\u00e1tila na p\u0159edchoz\u00ed \u00farove\u0148. Dlouhodob\u00e9 \u00fa\u010dinky bude mo\u017en\u00e9 vyhodnotit a\u017e pozd\u011bji. P\u0159esto jsme spokojeni, proto\u017ee sponzorov\u00e1n\u00ed sout\u011b\u017ee v tanci u ty\u010de jsme pova\u017eovali za experiment. Dozv\u011bd\u011bli jsme se, co fungovalo dob\u0159e, co je t\u0159eba p\u0159\u00ed\u0161t\u011b zm\u011bnit a \u010demu se zcela vyhnout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Splnilo PRNEWS.IO va\u0161e o\u010dek\u00e1v\u00e1n\u00ed, pokud jde o term\u00edny, kvalitu a pohodl\u00ed?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugene Ravdin:<\/strong> Z hlediska pohodl\u00ed rozhodn\u011b ano. Je pohodln\u00e9 komunikovat s jedn\u00edm mana\u017eerem, ne\u017e jednat s v\u00edce redaktory a spr\u00e1vci obsahu. Nav\u00edc je v\u00fdhodn\u00e9 m\u00edt jednotn\u00fd platebn\u00ed syst\u00e9m pro v\u0161echny publikace. Komunikace s mana\u017eerem klienta byla v\u010dasn\u00e1 a konstruktivn\u00ed. Nebyly \u017e\u00e1dn\u00e9 probl\u00e9my s term\u00edny, v\u0161e bylo dod\u00e1no v\u010das.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud jde o kvalitu: Bylo by skv\u011bl\u00e9, kdyby PRNEWS.IO mohlo sledovat ur\u010dit\u00e9 aspekty ji\u017e publikovan\u00fdch \u010dl\u00e1nk\u016f, nap\u0159\u00edklad spr\u00e1vnost odkaz\u016f, dodr\u017eov\u00e1n\u00ed po\u017eadavk\u016f na reklamn\u00ed \u0161t\u00edtky a zamezen\u00ed o\u0159ez\u00e1v\u00e1n\u00ed titulk\u016f a fotografi\u00ed. Dal\u0161\u00edm aspektem, kter\u00fd se n\u00e1m nel\u00edbil, je proces, kdy mus\u00edte nejprve prov\u00e9st platbu a pot\u00e9 existuje mo\u017enost, \u017ee \u010dl\u00e1nek bude odm\u00edtnut. Pen\u00edze za odm\u00edtnut\u00fd \u010dl\u00e1nek se sice vracej\u00ed, ale u\u017e jste vynalo\u017eili n\u00e1klady na psan\u00ed, p\u0159eklad a\/nebo p\u0159episov\u00e1n\u00ed, kter\u00e9 nelze z\u00edskat zp\u011bt. Bylo by mnohem lep\u0161\u00ed v\u011bd\u011bt p\u0159edem, \u017ee v\u00e1\u0161 \u010dl\u00e1nek bude zve\u0159ejn\u011bn, ne\u017e p\u0159istoup\u00edte k v\u00fddaj\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Obr\u00e1tili byste se na t\u00fdm PRNEWS.IO s nov\u00fdm \u00fakolem?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugene Ravdin: <\/strong>Ano, ur\u010dit\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRNEWS.IO: Jak \u010dasto sponzorujete akce a podle jak\u00fdch krit\u00e9ri\u00ed je vyb\u00edr\u00e1te?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eugene Ravdin:<\/strong> Jak\u00e1 jsou krit\u00e9ria pro v\u00fdb\u011br sponzor\u016f? Ned\u00e1vno jsme si uv\u011bdomili hodnotu sponzoringu akc\u00ed a rozhodli jsme se v budoucnu v t\u00e9to oblasti v\u00edce anga\u017eovat a sponzorovat dal\u0161\u00ed sportovn\u00ed sout\u011b\u017ee a jednotliv\u00e9 sportovce. V sou\u010dasn\u00e9 dob\u011b jsme v procesu vytv\u00e1\u0159en\u00ed spr\u00e1vn\u00e9 taktiky pro na\u0161e sponzorsk\u00e9 aktivity. Vyb\u00edr\u00e1me takov\u00e9 akce, kter\u00e9 n\u00e1m umo\u017en\u00ed dos\u00e1hnout rovnov\u00e1hy mezi dodr\u017een\u00edm na\u0161eho rozpo\u010dtu a vyvol\u00e1n\u00edm dostate\u010dn\u00e9 pozornosti a z\u00e1jmu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159\u00edpadov\u00e1 studie sponzorov\u00e1n\u00ed akc\u00ed spole\u010dnost\u00ed MightyTips ukazuje \u00fa\u010dinnost vyu\u017eit\u00ed akc\u00ed pro PR a marketingov\u00e9 \u00fa\u010dely. Sponzorov\u00e1n\u00edm sout\u011b\u017ee Exotic Queen Poland a spoluprac\u00ed s PRNEWS.IO spole\u010dnost MightyTips \u00fasp\u011b\u0161n\u011b zviditelnila svou zna\u010dku a vybudovala zp\u011btn\u00e9 odkazy na sv\u00e9 webov\u00e9 str\u00e1nky. Kl\u00ed\u010dov\u00e9 poznatky z t\u00e9to p\u0159\u00edpadov\u00e9 studie zahrnuj\u00ed d\u016fle\u017eitost zve\u0159ej\u0148ov\u00e1n\u00ed tiskov\u00fdch zpr\u00e1v p\u0159ed a po skon\u010den\u00ed akce pro maximalizaci propaga\u010dn\u00edch p\u0159\u00edle\u017eitost\u00ed, stejn\u011b jako hodnotu pozv\u00e1n\u00ed novin\u00e1\u0159\u016f k pokryt\u00ed akce pro zaji\u0161t\u011bn\u00ed dal\u0161\u00edho medi\u00e1ln\u00edho pokryt\u00ed.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Platforma pro obsahov\u00fd marketing<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>V\u00edce ne\u017e 100 000 medi\u00e1ln\u00edch publikac\u00ed;<\/li>\n\t\t<li>z\u00edskat zp\u011btn\u00e9 odkazy na sv\u016fj produkt;<\/li>\n\t\t<li>pr\u00e1ce s distribuc\u00ed obsahu.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Zaregistrujte se<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V t\u00e9to p\u0159\u00edpadov\u00e9 studii se zab\u00fdv\u00e1me t\u00edm, jak MightyTips, webov\u00e1 str\u00e1nka zam\u011b\u0159en\u00e1 na tipy pro s\u00e1zen\u00ed, \u00fasp\u011b\u0161n\u011b vyu\u017eila sponzoring ud\u00e1lost\u00ed ke zviditeln\u011bn\u00ed sv\u00e9 zna\u010dky a podpo\u0159e PR a marketingov\u00fdch aktivit. Srde\u010dn\u011b d\u011bkujeme Eugenu Ravdinovi, mana\u017eerovi komunikace a marketingu spole\u010dnosti MightyTips, za fascinuj\u00edc\u00ed a produktivn\u00ed rozhovor. O spole\u010dnosti MightyTips Spole\u010dnost MightyTips byla zalo\u017eena v b\u0159eznu 2019 a od t\u00e9 doby poskytuje u\u017eivatel\u016fm po cel\u00e9m sv\u011bt\u011b sv\u00e9 st\u011b\u017eejn\u00ed webov\u00e9 str\u00e1nky MightyTips.com. Platforma nab\u00edz\u00ed komplexn\u00ed \u0161k\u00e1lu slu\u017eeb, v\u010detn\u011b odborn\u00fdch recenz\u00ed s\u00e1zkov\u00fdch kancel\u00e1\u0159\u00ed, denn\u00edch fotbalov\u00fdch p\u0159ehled\u016f a p\u0159edpov\u011bd\u00ed vytv\u00e1\u0159en\u00fdch mezin\u00e1rodn\u00edm t\u00fdmem odborn\u00edk\u016f na sportovn\u00ed s\u00e1zen\u00ed, jako\u017e i bonus\u016f pro s\u00e1zkov\u00e9 kancel\u00e1\u0159e a promo k\u00f3d\u016f.<\/p>\n","protected":false},"author":2,"featured_media":11815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[977],"tags":[],"class_list":["post-11814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=11814"}],"version-history":[{"count":2,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11814\/revisions"}],"predecessor-version":[{"id":12117,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/11814\/revisions\/12117"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/11815"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=11814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=11814"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=11814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}