{"id":11800,"date":"2025-01-11T21:49:32","date_gmt":"2025-01-11T19:49:32","guid":{"rendered":"http:\/\/116.202.111.232\/cs\/blog\/?p=11800"},"modified":"2025-06-17T21:51:21","modified_gmt":"2025-06-17T19:51:21","slug":"we-digitize-aps-case-study","status":"publish","type":"post","link":"\/cs\/blog\/we-digitize-aps-case-study.html","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: Jak We Digitize ApS zvy\u0161uje n\u00e1v\u0161t\u011bvnost, viditelnost a prodeje klienta v oblasti s\u00e1zen\u00ed a hazardn\u00edch her"},"content":{"rendered":"\n
\"We<\/figure>\n\n\n\n
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Digitalizujeme a zvy\u0161ujeme prodej<\/p>\nWe Digitize ApS<\/cite><\/blockquote>\n\n\n\n

V t\u00e9to p\u0159\u00edpadov\u00e9 studii se zab\u00fdv\u00e1me dynamickou spoluprac\u00ed mezi We Digitize ApS<\/a>, v\u00fdznamnou digit\u00e1ln\u00ed agenturou z D\u00e1nska, a PRNEWS.IO.<\/p>\n\n\n\n

Srde\u010dn\u011b d\u011bkujeme S\u00f8renu Lauvringovi, mana\u017eerovi SEO a kampan\u00ed ve spole\u010dnosti We Digitize ApS, \u017ee n\u00e1m laskav\u011b poskytl rozhovor a velkoryse se pod\u011blil o sv\u00e9 cenn\u00e9 post\u0159ehy a zku\u0161enosti.<\/p>\n\n\n\n

S\u00f8ren Lauvring:<\/p>\n\n\n\n

\u201eWe Digitize je digit\u00e1ln\u00ed marketingov\u00e1 agentura se s\u00eddlem v D\u00e1nsku. Fungujeme p\u0159edev\u0161\u00edm jako velkoobchod, kter\u00fd obsluhuje p\u0159ibli\u017en\u011b 400 digit\u00e1ln\u00edch agentur, z nich\u017e v\u011bt\u0161ina s\u00eddl\u00ed v zahrani\u010d\u00ed. Na\u0161e nab\u00eddka slu\u017eeb zahrnuje p\u016fsoben\u00ed v roli konzultant\u016f pro v\u00fdvoj webov\u00fdch str\u00e1nek, optimalizaci konverz\u00ed, SEO, PPC, spr\u00e1vu soci\u00e1ln\u00edch m\u00e9di\u00ed, linkbuilding, copywriting, ale i strategii, prodej, budov\u00e1n\u00ed zna\u010dky a spr\u00e1vu reputace – to v\u0161e v r\u00e1mci digit\u00e1ln\u00ed sf\u00e9ry.<\/em><\/p>\n\n\n\n

Na\u0161\u00edm c\u00edlem je d\u016fsledn\u011b poskytovat v\u00fdjime\u010dn\u00e9 slu\u017eby na\u0161im klient\u016fm a z\u00e1rove\u0148 se pou\u0161t\u011bt na nov\u00e9 a vzru\u0161uj\u00edc\u00ed trhy. Krom\u011b toho se sna\u017e\u00edme proniknout do role um\u011bl\u00e9 inteligence v digit\u00e1ln\u00edm marketingu, jak budeme postupovat vp\u0159ed.\u201c<\/em><\/p>\n\n\n\n

Probl\u00e9m: V\u00fdzvy ve specializovan\u00fdch odv\u011btv\u00edch se zam\u011b\u0159en\u00edm na s\u00e1zky a hazardn\u00ed hry<\/h2>\n\n\n\n

Agentura pracuje s klienty v n\u00e1ro\u010dn\u00fdch odv\u011btv\u00edch, jako je sportovn\u00ed s\u00e1zen\u00ed a hazardn\u00ed hry. Propagace s\u00e1zkov\u00fdch a hazardn\u00edch nik m\u016f\u017ee kv\u016fli r\u016fzn\u00fdm faktor\u016fm p\u0159edstavovat n\u011bkolik v\u00fdzev.<\/p>\n\n\n\n

Ne v\u0161echna m\u00e9dia jsou v\u0161ak ochotna takov\u00fd obsah zve\u0159ej\u0148ovat a ta, kter\u00e1 tak \u010din\u00ed, se \u010dasto zdr\u017euj\u00ed ve\u0159ejn\u00e9ho a otev\u0159en\u00e9ho zve\u0159ej\u0148ov\u00e1n\u00ed informac\u00ed o n\u011bm.<\/p>\n\n\n\n

S\u00e1zkov\u00fd a hazardn\u00ed pr\u016fmysl \u010dasto podl\u00e9h\u00e1 v mnoha zem\u00edch p\u0159\u00edsn\u00fdm p\u0159edpis\u016fm a pr\u00e1vn\u00edm r\u00e1mc\u016fm. Tyto p\u0159edpisy mohou ukl\u00e1dat omezen\u00ed reklamn\u00edm a propaga\u010dn\u00edm aktivit\u00e1m, co\u017e zt\u011b\u017euje osloven\u00ed \u0161irok\u00e9ho publika.<\/p>\n\n\n\n

S\u00e1zkov\u00fd a hazardn\u00ed pr\u016fmysl je vysoce konkuren\u010dn\u00ed a o pozornost z\u00e1kazn\u00edk\u016f se v n\u011bm uch\u00e1z\u00ed \u0159ada zaveden\u00fdch hr\u00e1\u010d\u016f. Vyniknout a odli\u0161it se od konkurence vy\u017eaduje kreativn\u00ed a inovativn\u00ed marketingov\u00e9 strategie.<\/p>\n\n\n\n

Online reklamn\u00ed platformy, jako jsou vyhled\u00e1va\u010de a platformy soci\u00e1ln\u00edch m\u00e9di\u00ed, maj\u00ed \u010dasto specifick\u00e9 z\u00e1sady a omezen\u00ed pro propagaci obsahu souvisej\u00edc\u00edho s hazardn\u00edmi hrami a s\u00e1zkami. Tato omezen\u00ed mohou d\u00e1le zt\u011b\u017eovat propaga\u010dn\u00ed \u00fasil\u00ed.<\/p>\n\n\n\n

P\u0159ekon\u00e1n\u00ed t\u011bchto v\u00fdzev vy\u017eaduje komplexn\u00ed znalost odv\u011btv\u00ed, inovativn\u00ed marketingov\u00e9 strategie, dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f a budov\u00e1n\u00ed d\u016fv\u011bry a d\u016fv\u011bryhodnosti mezi potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky.<\/p>\n\n\n\n

Proto se digit\u00e1ln\u00ed agentury \u010dasto setk\u00e1vaj\u00ed s pot\u00ed\u017eemi p\u0159i propagaci klient\u016f z podobn\u00fdch nik.<\/p>\n\n\n\n

PRNEWS.IO: Jak\u00e9 c\u00edle, z\u00e1m\u011bry nebo probl\u00e9my v\u00e1s p\u0159im\u011bly vyu\u017e\u00edt slu\u017eeb PRNEWS.IO?<\/strong><\/p>\n\n\n\n

S\u00f8ren Lauvring:<\/strong> K PRNEWS.IO n\u00e1s p\u0159ivedlo to, \u017ee v\u017edy hled\u00e1me renomovan\u00e1 m\u00e9dia<\/a>, kter\u00e1 jsou vhodn\u00e1 pro zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o produktech, sd\u011blen\u00edch a \u00fasp\u011b\u0161\u00edch na\u0161ich klient\u016f.<\/p>\n\n\n\n

PRNEWS.IO: Zkou\u0161eli jste p\u0159edt\u00edm jin\u00e1 \u0159e\u0161en\u00ed, kter\u00e1 nefungovala? Jak\u00e9 byly nejv\u011bt\u0161\u00ed v\u00fdzvy, kter\u00fdm jste b\u011bhem procesu publikov\u00e1n\u00ed \u010delili?<\/strong><\/p>\n\n\n\n

S\u00f8ren Lauvring:<\/strong> Jak\u00e9 byly va\u0161e probl\u00e9my? Vyzkou\u0161eli jsme mnoho jin\u00fdch \u0159e\u0161en\u00ed a probl\u00e9my byly v\u017edy s doru\u010den\u00edm. Bu\u010f bylo pomal\u00e9, nebo k n\u011bmu prost\u011b v\u016fbec nedo\u0161lo.<\/p>\n\n\n\n

\u0158e\u0161en\u00ed: Partnerstv\u00ed mezi We Digitize ApS a PRNEWS.IO<\/h2>\n\n\n\n

PRNEWS.IO \u0159e\u0161\u00ed probl\u00e9my spojen\u00e9 s n\u00e1ro\u010dn\u00fdmi nikami t\u00edm, \u017ee poskytuje p\u0159ehled o m\u00e9di\u00edch, kter\u00e1 p\u0159ij\u00edmaj\u00ed citliv\u00e1 t\u00e9mata. D\u00edky \u00fa\u010dtu PRNEWS.IO PRO<\/a> maj\u00ed agentury neomezen\u00fd p\u0159\u00edstup k t\u011bmto neoceniteln\u00fdm informac\u00edm, co\u017e jim umo\u017e\u0148uje pohybovat se v takov\u00fdch nik\u00e1ch bez omezen\u00ed.<\/p>\n\n\n\n

PRNEWS.IO: Co t\u00fdm ud\u011blal pro dosa\u017een\u00ed va\u0161ich c\u00edl\u016f?<\/strong><\/p>\n\n\n\n

S\u00f8ren Lauvring: <\/strong>T\u00fdm PRNEWS.IO byl v\u017edy vst\u0159\u00edcn\u00fd a n\u00e1pomocn\u00fd p\u0159i navrhov\u00e1n\u00ed vhodn\u00fdch m\u00e9di\u00ed i p\u0159i zaji\u0161\u0165ov\u00e1n\u00ed v\u010dasn\u00e9ho a bezprobl\u00e9mov\u00e9ho zve\u0159ejn\u011bn\u00ed na\u0161eho reklamn\u00edho obsahu.<\/p>\n\n\n\n

Nap\u0159\u00edklad n\u00e1\u0161 \u00fa\u010det PRO poskytuje slu\u017ebu Bulk Site Checker<\/a>, kter\u00e1 zefektiv\u0148uje proces distribuce obsahu. Funguje to n\u00e1sledovn\u011b:<\/p>\n\n\n\n