{"id":10092,"date":"2023-01-31T10:33:35","date_gmt":"2023-01-31T08:33:35","guid":{"rendered":"http:\/\/3.72.156.28\/blog\/?p=10092"},"modified":"2025-06-17T21:58:11","modified_gmt":"2025-06-17T19:58:11","slug":"media-monitoring-tools","status":"publish","type":"post","link":"\/cs\/blog\/media-monitoring-tools.html","title":{"rendered":"Sledujte sv\u00e9 pokryt\u00ed: 10 nejlep\u0161\u00edch n\u00e1stroj\u016f pro sledov\u00e1n\u00ed m\u00e9di\u00ed pro profesion\u00e1ly v oblasti PR"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Chcete-li efektivn\u011b uplatnit v\u0161echny v\u00fdhody, kter\u00e9 monitorov\u00e1n\u00ed m\u00e9di\u00ed nab\u00edz\u00ed, pot\u0159ebujete robustn\u00ed n\u00e1stroj pro monitorov\u00e1n\u00ed m\u00e9di\u00ed. Pod\u00edvejte se na n\u00e1\u0161 p\u0159edchoz\u00ed p\u0159\u00edsp\u011bvek &#8222;Monitoring m\u00e9di\u00ed: Pro\u010d je tak d\u016fle\u017eit\u00e9 sledovat v\u0161e, co se ve va\u0161em oboru a s va\u0161\u00ed zna\u010dkou d\u011bje digit\u00e1ln\u011b, a co p\u0159esn\u011b mus\u00edte monitorovat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u011bt\u0161ina existuj\u00edc\u00edch n\u00e1stroj\u016f pro monitorov\u00e1n\u00ed m\u00e9di\u00ed pokryje v\u0161echny typy monitorov\u00e1n\u00ed, popsan\u00e9 ve v\u00fd\u0161e zm\u00edn\u011bn\u00e9m \u010dl\u00e1nku. Abychom v\u00e1m pomohli vybrat nejlep\u0161\u00ed n\u00e1stroj pro sledov\u00e1n\u00ed m\u00e9di\u00ed podle va\u0161ich pot\u0159eb, vytvo\u0159ili jsme seznam nejobl\u00edben\u011bj\u0161\u00edch slu\u017eeb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seznam n\u00e1stroj\u016f pro sledov\u00e1n\u00ed m\u00e9di\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V n\u00e1sleduj\u00edc\u00edm seznamu jsme se zam\u011b\u0159ili na n\u00e1stroje, kter\u00e9 nab\u00edzej\u00ed v\u00edce ne\u017e jen naslouch\u00e1n\u00ed soci\u00e1ln\u00edm m\u00e9di\u00edm. M\u016f\u017eete si vybrat mezi bezplatn\u00fdmi, pr\u00e9miov\u00fdmi a podnikov\u00fdmi slu\u017ebami pro monitorov\u00e1n\u00ed m\u00e9di\u00ed, kter\u00e9 v\u00e1s budou upozor\u0148ovat na ve\u0159ejn\u011b dostupn\u00e9 zm\u00ednky a relevantn\u00ed kl\u00ed\u010dov\u00e1 slova.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Upozorn\u011bn\u00ed Google<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"350\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/image-70.png\" alt=\"\" class=\"wp-image-10093\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/image-70.png 750w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-70-300x140.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-70-150x70.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-70-480x224.png 480w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google Alerts, je bezplatn\u00e1 slu\u017eba pro sledov\u00e1n\u00ed a upozor\u0148ov\u00e1n\u00ed na zm\u011bny obsahu vytvo\u0159en\u00e1 nejv\u011bt\u0161\u00edm vyhled\u00e1va\u010dem na sv\u011bt\u011b, spole\u010dnost\u00ed Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Alerts nab\u00edz\u00ed v\u00fdb\u011br konkr\u00e9tn\u00edch kl\u00ed\u010dov\u00fdch slov pro zas\u00edl\u00e1n\u00ed upozorn\u011bn\u00ed e-mailem. Jakmile si nastav\u00edte upozorn\u011bn\u00ed na kl\u00ed\u010dov\u00e1 slova, kter\u00e1 chcete zn\u00e1t, za\u010dnete dost\u00e1vat e-maily, kdy\u017e se tato kl\u00ed\u010dov\u00e1 slova objev\u00ed na webov\u00fdch str\u00e1nk\u00e1ch, v novinov\u00fdch \u010dl\u00e1nc\u00edch nebo na bloz\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedinou nev\u00fdhodou upozorn\u011bn\u00ed Google je, \u017ee nesleduj\u00ed soci\u00e1ln\u00ed s\u00edt\u011b. Pokud tedy chcete sledovat, co se o va\u0161\u00ed zna\u010dce \u0159\u00edk\u00e1 na soci\u00e1ln\u00edch s\u00edt\u00edch, budete muset pou\u017e\u00edt samostatn\u00fd n\u00e1stroj pro naslouch\u00e1n\u00ed soci\u00e1ln\u00edm s\u00edt\u00edm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cena: ZDARMA<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Awario<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/image-71-1024x256.png\" alt=\"\" class=\"wp-image-10094\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/image-71-1024x256.png 1024w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-71-300x75.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-71-150x38.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-71-768x192.png 768w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-71-480x120.png 480w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-71.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/awario.com\/features\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Awario<\/a> je webov\u00fd a soci\u00e1ln\u00ed monitorovac\u00ed n\u00e1stroj, kter\u00fd skenuje p\u0159ibli\u017en\u011b 13 miliard str\u00e1nek, v\u010detn\u011b \u010dl\u00e1nk\u016f, platforem soci\u00e1ln\u00edch m\u00e9di\u00ed, f\u00f3r, p\u0159\u00edsp\u011bvk\u016f na bloz\u00edch, novinek a dal\u0161\u00edch zdroj\u016f, a z\u00edsk\u00e1v\u00e1 tak d\u016fle\u017eit\u00e9 informace o va\u0161em publiku a potenci\u00e1ln\u00edch z\u00e1kazn\u00edc\u00edch. Pom\u00e1h\u00e1 sledovat zm\u00ednky o spole\u010dnosti, monitorovat konkurenci, objevovat nov\u00e9 prodejn\u00ed p\u0159\u00edle\u017eitosti a nach\u00e1zet vlivn\u00e9 osoby ve va\u0161em oboru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeho data obsahuj\u00ed po\u010det zm\u00ednek, anal\u00fdzu sentimentu, top influencery nap\u0159\u00ed\u010d r\u016fzn\u00fdmi publikacemi a anal\u00fdzu postupu. Slu\u017eba v\u00e1m poskytuje inteligentn\u00ed syst\u00e9m upozorn\u011bn\u00ed a informuje v\u00e1s, jakmile za\u010dne d\u016fle\u017eit\u00e1 konverzace nab\u00edrat na s\u00edle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1le m\u016f\u017eete do nastaven\u00ed p\u0159idat tak\u00e9 negativn\u00ed kl\u00ed\u010dov\u00e1 slova. Jedn\u00e1 se o pokro\u010dilou funkci, kter\u00e1 v\u00e1m umo\u017en\u00ed l\u00e9pe porozum\u011bt vn\u00edm\u00e1n\u00ed zna\u010dky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nev\u00fdhodou tohoto n\u00e1stroje je, \u017ee anal\u00fdza sentimentu nen\u00ed v\u017edy p\u0159esn\u00e1 a omezen\u00e9 funkce v r\u00e1mci bezplatn\u00e9 zku\u0161ebn\u00ed verze (nap\u0159. zpr\u00e1va o influencerech a n\u011bkter\u00e9 analytick\u00e9 \u00fadaje).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cena: od 24 dolar\u016f m\u011bs\u00ed\u010dn\u011b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zm\u00ednka<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"315\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/image-72.png\" alt=\"\" class=\"wp-image-10095\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/image-72.png 600w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-72-300x158.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-72-150x79.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-72-480x252.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mention.com\/en\/media-monitoring\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Mention<\/a> umo\u017e\u0148uje sledovat online konverzace a zm\u00ednky o va\u0161\u00ed spole\u010dnosti, produktu, odv\u011btv\u00ed nebo kampan\u00edch. D\u00edky tomu budete m\u00edt p\u0159ehled o d\u016fle\u017eit\u00fdch konverzac\u00edch kolem va\u0161\u00ed zna\u010dky. Mention tak\u00e9 umo\u017e\u0148uje filtrovat zm\u00ednky v m\u00e9di\u00edch, kter\u00e9 chcete sledovat, podle jazyka, zdroje a data. Upozorn\u011bn\u00ed m\u016f\u017eete nastavit p\u0159id\u00e1n\u00edm nebo odebr\u00e1n\u00edm ur\u010dit\u00fdch kl\u00ed\u010dov\u00fdch slov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e1le m\u016f\u017eete vytv\u00e1\u0159et marketingov\u00e9 p\u0159ehledy s dobrou vizualizac\u00ed a automatizovat p\u0159ehledy, abyste mohli v\u00fdsledky sd\u00edlet s kl\u00ed\u010dov\u00fdmi zainteresovan\u00fdmi stranami ve va\u0161\u00ed spole\u010dnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Snadno se nastavuje a pou\u017e\u00edv\u00e1 k vyhled\u00e1v\u00e1n\u00ed relevantn\u00edch zm\u00ednek o zna\u010dce a konverzac\u00ed po cel\u00e9m webu. Nastaven\u00ed kampan\u00ed sledov\u00e1n\u00ed v\u0161ak m\u016f\u017ee b\u00fdt bez dal\u0161\u00ed pomoci t\u00fdmu podpory slo\u017eit\u00e9.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cena: od 41 USD m\u011bs\u00ed\u010dn\u011b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brand24<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/image-73-1024x359.png\" alt=\"\" class=\"wp-image-10099\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/image-73-1024x359.png 1024w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-73-300x105.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-73-150x53.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-73-768x270.png 768w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-73-1536x539.png 1536w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-73-480x168.png 480w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-73.png 1892w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Brand24<\/a> zautomatizuje v\u011bt\u0161inu proces\u016f a poskytne v\u00e1m v\u0161echna data, kter\u00e1 pot\u0159ebujete pro spr\u00e1vu reputace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U\u017eivatel\u00e9 mohou pomoc\u00ed platformy analyzovat konverzace o sv\u00fdch zna\u010dk\u00e1ch, produktech a konkurentech a z\u00edskat nov\u00e9 poznatky o sv\u00e9 z\u00e1kaznick\u00e9 z\u00e1kladn\u011b. Brand24 tak\u00e9 nab\u00edz\u00ed anal\u00fdzu sentimentu, kter\u00e1 umo\u017e\u0148uje l\u00e9pe porozum\u011bt postoj\u016fm z\u00e1kazn\u00edk\u016f a identifikovat kritick\u00e9 oblasti, kter\u00fdm je t\u0159eba v\u011bnovat pozornost. Na jej\u00edm ovl\u00e1dac\u00edm panelu m\u016f\u017eete filtrovat podle data, vlivu, zdroj\u016f zm\u00ednek nebo jazyka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1stroj pro monitorov\u00e1n\u00ed m\u00e9di\u00ed shroma\u017e\u010fuje v\u0161echny ve\u0159ejn\u011b dostupn\u00e9 zm\u00ednky a poskytuje informace o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dosah zm\u00ednek<\/li>\n\n\n\n<li>anal\u00fdza n\u00e1zor\u016f<\/li>\n\n\n\n<li>objem zm\u00ednek<\/li>\n\n\n\n<li>interakce v soci\u00e1ln\u00edch m\u00e9di\u00edch<\/li>\n\n\n\n<li>nejv\u00edce aktivn\u00ed m\u00edsta<\/li>\n\n\n\n<li>nejobl\u00edben\u011bj\u0161\u00ed ve\u0159ejn\u00e9 profily<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ceny: od 49 dolar\u016f m\u011bs\u00ed\u010dn\u011b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Upozorn\u011bn\u00ed od spole\u010dnosti Ahrefs<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"481\" height=\"105\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/image-74.png\" alt=\"\" class=\"wp-image-10100\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/image-74.png 481w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-74-300x65.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-74-150x33.png 150w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed skv\u011blou slu\u017ebou pro sledov\u00e1n\u00ed m\u00e9di\u00ed a upozor\u0148ov\u00e1n\u00ed je <a href=\"https:\/\/ahrefs.com\/alerts\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Alerts by Ahrefs<\/a>. Tento n\u00e1stroj monitoruje d\u016fle\u017eit\u00e9 metriky SEO pro va\u0161e webov\u00e9 str\u00e1nky, poskytuje n\u011bkter\u00e9 informace o va\u0161ich konkurentech a sleduje zm\u00ednky o zna\u010dce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alerts by Ahrefs monitoruje webov\u00e9 zm\u00ednky o va\u0161\u00ed spole\u010dnosti, ale jde nad r\u00e1mec upozorn\u011bn\u00ed Google Alerts a signalizuje v\u00e1m tak\u00e9 nov\u00e9 a ztracen\u00e9 zp\u011btn\u00e9 odkazy a pozice kl\u00ed\u010dov\u00fdch slov. Nastaven\u00edm upozorn\u011bn\u00ed na zp\u011btn\u00e9 odkazy na libovoln\u00e9m webu nebo adrese URL budete informov\u00e1ni o z\u00edskan\u00fdch a ztracen\u00fdch zp\u011btn\u00fdch odkazech. To je p\u0159\u00ednosn\u00e9 pro va\u0161i vlastn\u00ed strategii SEO a tak\u00e9 skv\u011bl\u00fd n\u00e1stroj pro zji\u0161t\u011bn\u00ed aktivity va\u0161ich konkurent\u016f v oblasti budov\u00e1n\u00ed odkaz\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upozorn\u011bn\u00ed na kl\u00ed\u010dov\u00e1 slova nab\u00edz\u00ed tak\u00e9 funkce nad r\u00e1mec obvykl\u00fdch n\u00e1stroj\u016f pro sledov\u00e1n\u00ed pozic, proto\u017ee neskenuje pouze kl\u00ed\u010dov\u00e1 slova, kter\u00e1 do n\u011bj zad\u00e1te. Ahrefs proch\u00e1z\u00ed miliony kl\u00ed\u010dov\u00fdch slov ve sv\u00e9 datab\u00e1zi a upozorn\u00ed v\u00e1s, kdy\u017e software zaznamen\u00e1 n\u011bjak\u00e9 v\u00fdznamn\u00e9 zm\u011bny v pozic\u00edch kl\u00ed\u010dov\u00fdch slov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alerts by Ahrefs je u\u017eivatelsky velmi p\u0159\u00edv\u011btiv\u00fd a jeho t\u00fdm pom\u011brn\u011b \u010dasto p\u0159id\u00e1v\u00e1 nov\u00e9 funkce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceny: od 74 \u20ac m\u011bs\u00ed\u010dn\u011b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BrandMentions<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"555\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/image-75.png\" alt=\"\" class=\"wp-image-10101\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/image-75.png 924w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-75-300x180.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-75-150x90.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-75-768x461.png 768w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-75-480x288.png 480w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/brandmentions.com\/media-monitoring.php\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">BrandMentions<\/a> m\u00e1 spoustu funkc\u00ed, kter\u00e9 v\u00e1m pomohou udr\u017eet si p\u0159ehled a b\u00fdt ve spojen\u00ed se v\u0161\u00edm, co se o va\u0161\u00ed zna\u010dce nebo produktu objev\u00ed na internetu. Poskytuje komplexn\u00ed anal\u00fdzu sentimentu, sledov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase, anal\u00fdzu konkurence a dal\u0161\u00ed funkce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jsou zde zastoupeny v\u0161echny hlavn\u00ed platformy soci\u00e1ln\u00edch m\u00e9di\u00ed a tak\u00e9 nesoci\u00e1ln\u00ed m\u00e9dia. Pokud se n\u011bkdo zm\u00edn\u00ed o va\u0161\u00ed spole\u010dnosti ve zpr\u00e1v\u00e1ch, na blogu, na webu s recenzemi nebo kdekoli jinde: platforma to najde, zaindexuje do syst\u00e9mu a po\u0161le v\u00e1m ozn\u00e1men\u00ed pro rychlou akci.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cena: od 99 USD m\u011bs\u00ed\u010dn\u011b<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEMrush<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"136\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/image-76-1024x136.png\" alt=\"\" class=\"wp-image-10102\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/image-76-1024x136.png 1024w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-76-300x40.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-76-150x20.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-76-768x102.png 768w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-76-1536x205.png 1536w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-76-2048x273.png 2048w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-76-480x64.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.semrush.com\/features\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SEMrush<\/a> je n\u00e1stroj SEO, kter\u00fd jako jednu ze sv\u00fdch slu\u017eeb nab\u00edz\u00ed monitorov\u00e1n\u00ed m\u00e9di\u00ed. Jedn\u00e1 se o zaj\u00edmavou kombinaci. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEMrush poskytuje u\u017eivatel\u016fm komplexn\u00ed sadu funkc\u00ed pro spr\u00e1vu soci\u00e1ln\u00edch m\u00e9di\u00ed, v\u010detn\u011b podrobn\u00fdch analytick\u00fdch p\u0159ehled\u016f, upozorn\u011bn\u00ed v re\u00e1ln\u00e9m \u010dase a n\u00e1stroj\u016f pro influencer marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funkce sledov\u00e1n\u00ed p\u0159\u00edsp\u011bvk\u016f pom\u00e1h\u00e1 zobrazit a analyzovat v\u00fdkonnost va\u0161ich extern\u00edch publikac\u00ed nebo p\u0159\u00edsp\u011bvk\u016f va\u0161ich konkurent\u016f. Sleduje zapojen\u00ed do soci\u00e1ln\u00edch s\u00edt\u00ed, po\u010det zp\u011btn\u00fdch odkaz\u016f, referen\u010dn\u00ed n\u00e1v\u0161t\u011bvnost p\u0159ich\u00e1zej\u00edc\u00ed na v\u00e1\u0161 web a denn\u00ed hodnocen\u00ed kl\u00ed\u010dov\u00fdch slov va\u0161eho obsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cena: od 99,95 USD m\u011bs\u00ed\u010dn\u011b s mo\u017enost\u00ed vyzkou\u0161en\u00ed zdarma.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prowly<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"424\" height=\"119\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/image-77.png\" alt=\"\" class=\"wp-image-10103\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/image-77.png 424w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-77-300x84.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-77-150x42.png 150w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/prowly.com\/media-monitoring\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Prowly<\/a> je jedine\u010dn\u00fd n\u00e1stroj pro poslech. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prowly v\u00e1m pom\u016f\u017ee monitorovat tiskov\u00e9 zpr\u00e1vy a spravovat seznamy m\u00e9di\u00ed. Je to skv\u011bl\u00fd n\u00e1stroj pro v\u0161echny PR odborn\u00edky, kte\u0159\u00ed se nejv\u00edce zaj\u00edmaj\u00ed o pr\u00e1ci s m\u00e9dii, ne\u017e o sledov\u00e1n\u00ed jejich \u00fa\u010dt\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato slu\u017eba nepom\u00e1h\u00e1 PR t\u00fdm\u016fm pouze p\u0159i monitorov\u00e1n\u00ed m\u00e9di\u00ed, ale tak\u00e9 p\u0159i vyhled\u00e1v\u00e1n\u00ed spr\u00e1vn\u00fdch medi\u00e1ln\u00edch kontakt\u016f a jejich uspo\u0159\u00e1d\u00e1n\u00ed v PR CRM, vytv\u00e1\u0159en\u00ed tiskov\u00fdch zpr\u00e1v a spr\u00e1v\u011b e-mailov\u00fdch pitch\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cena: od 293 dolar\u016f m\u011bs\u00ed\u010dn\u011b s mo\u017enost\u00ed vyzkou\u0161en\u00ed zdarma.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sprinklr<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/image-78-1024x535.png\" alt=\"\" class=\"wp-image-10104\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/image-78-1024x535.png 1024w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-78-300x157.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-78-150x78.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-78-768x401.png 768w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-78-480x251.png 480w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-78.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sprinklr.com\/features\/media-monitoring\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Sprinkr<\/a> je v\u00fdkonn\u00fd software pro sledov\u00e1n\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed, kter\u00fd poskytuje tak\u00e9 funkci naslouch\u00e1n\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funkce Modern\u00ed v\u00fdzkum v\u00e1m pom\u016f\u017ee zjistit rozs\u00e1hl\u00e1, historick\u00e1 a hlubok\u00e1 data v re\u00e1ln\u00e9m \u010dase o konverzac\u00edch, t\u00e9matech a vlivn\u00fdch osob\u00e1ch, kter\u00e9 \u0159\u00edd\u00ed v\u00e1\u0161 trh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako mnoho dal\u0161\u00edch podobn\u00fdch n\u00e1stroj\u016f v\u00e1m tato slu\u017eba pom\u016f\u017ee porovnat v\u00fdkonnost va\u0161ich soci\u00e1ln\u00edch m\u00e9di\u00ed s konkurenc\u00ed. A co v\u00edc, pom\u016f\u017ee v\u00e1m vid\u011bt nadch\u00e1zej\u00edc\u00ed krize je\u0161t\u011b p\u0159ed jejich vznikem, tak\u017ee budete moci p\u0159ijmout opat\u0159en\u00ed a informovan\u00e1 rozhodnut\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platforma nav\u00edc umo\u017e\u0148uje moderovat koment\u00e1\u0159e a zpr\u00e1vy nap\u0159\u00ed\u010d va\u0161imi \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch. V\u00fdkonnost placen\u00fdch reklam je v\u0161ak t\u0159eba p\u0159idat ru\u010dn\u011b, proto\u017ee se automaticky nevyt\u00e1hne a nevlo\u017e\u00ed do p\u0159ehled\u016f.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cena: Cen\u00edk je k dispozici na vy\u017e\u00e1d\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Brandwatch<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"320\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/image-79.png\" alt=\"\" class=\"wp-image-10105\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/image-79.png 1000w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-79-300x96.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-79-150x48.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-79-768x246.png 768w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-79-480x154.png 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.brandwatch.com\/suite\/consumer-intelligence\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Brandwatch<\/a> je n\u00e1stroj pro monitorov\u00e1n\u00ed m\u00e9di\u00ed pro podniky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato slu\u017eba pro monitorov\u00e1n\u00ed m\u00e9di\u00ed nab\u00edz\u00ed pokro\u010dil\u00e9 analytick\u00e9 funkce. Brandwatch nejen\u017ee shroma\u017e\u010fuje a analyzuje data v re\u00e1ln\u00e9m \u010dase. Vyvinuli platformu pro anal\u00fdzu m\u00e9di\u00ed s n\u00e1zvem Vizia, kter\u00e1 v\u00e1m poskytne u\u017eite\u010dn\u00e9 poznatky a posune va\u0161i spole\u010dnost na jinou \u00farove\u0148. Brandwatch nab\u00edz\u00ed anal\u00fdzu sentimentu v n\u011bkolika jazyc\u00edch, bodov\u00e1n\u00ed zm\u00ednek jako pozitivn\u00edch, neutr\u00e1ln\u00edch nebo negativn\u00edch, co\u017e v\u00e1m pom\u016f\u017ee \u0159\u00eddit anga\u017eovanost. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brandwatch monitoruje web, aby na\u0161el relevantn\u00ed kl\u00ed\u010dov\u00e1 slova pro va\u0161i firmu, indexuje data do datab\u00e1ze s mo\u017enost\u00ed vyhled\u00e1v\u00e1n\u00ed, v\u0161e analyzuje a tuto anal\u00fdzu prezentuje v atraktivn\u00edch a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fdch form\u00e1tech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cena: Cen\u00edk je k dispozici na vy\u017e\u00e1d\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Talkwalker<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"\/blog\/wp-content\/uploads\/2023\/01\/image-80-1024x537.png\" alt=\"\" class=\"wp-image-10106\" srcset=\"\/cs\/blog\/wp-content\/uploads\/2023\/01\/image-80-1024x537.png 1024w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-80-300x157.png 300w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-80-150x79.png 150w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-80-768x403.png 768w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-80-1536x806.png 1536w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-80-2048x1074.png 2048w, \/cs\/blog\/wp-content\/uploads\/2023\/01\/image-80-480x252.png 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.talkwalker.com\/customer-intelligence\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Talkwalker<\/a> je dal\u0161\u00edm n\u00e1strojem pro monitorov\u00e1n\u00ed m\u00e9di\u00ed, kter\u00fd se zam\u011b\u0159uje na dosahov\u00e1n\u00ed v\u00fdsledk\u016f pro firemn\u00ed a podnikov\u00e9 \u00fa\u010dty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talkwalker proch\u00e1z\u00ed vlastn\u011bn\u00e1 a z\u00edskan\u00e1 m\u00e9dia ve 187 jazyc\u00edch. Software nab\u00edz\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed a nejvlivn\u011bj\u0161\u00ed informace pomoc\u00ed pokro\u010dil\u00e9 um\u011bl\u00e9 inteligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1stroj analyzuje data v re\u00e1ln\u00e9m \u010dase. M\u016f\u017eete tak\u00e9 z\u00edskat p\u0159\u00edstup ke 2 let\u016fm historick\u00fdch dat. Je to ide\u00e1ln\u00ed n\u00e1stroj pro sledov\u00e1n\u00ed tiskov\u00fdch zpr\u00e1v.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cena: Informace o firemn\u00edch a podnikov\u00fdch pl\u00e1nech jsou k dispozici na vy\u017e\u00e1d\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shrneme-li to, n\u00e1stroje pro monitorov\u00e1n\u00ed m\u00e9di\u00ed v\u00e1m mohou v podstat\u011b usnadnit ve\u0161kerou marketingovou a PR rutinu, pokud je spr\u00e1vn\u011b pou\u017e\u00edv\u00e1te a ch\u00e1pete, jak funguj\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky jejich funkc\u00edm m\u016f\u017eete z\u00edskat cenn\u00e9 poznatky o online p\u0159\u00edtomnosti va\u0161\u00ed zna\u010dky, konkurenci, vn\u00edm\u00e1n\u00ed publika a trendech ve va\u0161em oboru. Tyto \u00fadaje v\u00e1m pomohou zlep\u0161it zku\u0161enosti va\u0161ich z\u00e1kazn\u00edk\u016f, pos\u00edlit va\u0161i pov\u011bst a st\u00e1t se jedni\u010dkou ve va\u0161em oboru.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100,000+ media publications;<\/li>\n\t\t<li>get backlinks to your product;<\/li>\n\t\t<li>scale work with content distribution.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"monsterinsights-widget-popular-posts monsterinsights-widget-popular-posts-beta monsterinsights-popular-posts-styled monsterinsights-widget-popular-posts-columns-1\"><ul class=\"monsterinsights-widget-popular-posts-list\"><li style=\"border-color:#CD3034;\"><a href=\"\/cs\/blog\/deset-nejoblibenejsich-financnich-webu-v-ceske-republice-2.html\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >Deset nejobl\u00edben\u011bj\u0161\u00edch finan\u010dn\u00edch web\u016f v \u010cesk\u00e9 republice<\/span><\/div><\/a><\/li><li style=\"border-color:#CD3034;\"><a href=\"\/cs\/blog\/bojoko-igaming-case-study.html\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >Od tisku k pokroku: Bojoko&#8217;s IGaming PR Evolution with PRNEWS.IO<\/span><\/div><\/a><\/li><li style=\"border-color:#CD3034;\"><a href=\"\/cs\/blog\/kricon-group-case-study.html\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >P\u0159\u00edpadov\u00e1 studie SEO: Kricon Group \u2013 propagace FlexiTank v cel\u00e9 Evrop\u011b<\/span><\/div><\/a><\/li><li style=\"border-color:#CD3034;\"><a href=\"\/cs\/blog\/pr-filmy.html\"><div class=\"monsterinsights-widget-popular-posts-text\"><span class=\"monsterinsights-widget-popular-posts-title\" >30 PR film\u016f, kter\u00e9 mus\u00edte vid\u011bt, pokud pracujete v oblasti vztah\u016f s ve\u0159ejnost\u00ed<\/span><\/div><\/a><\/li><\/ul><\/div><p><\/p>","protected":false},"excerpt":{"rendered":"<p>Chcete-li efektivn\u011b uplatnit v\u0161echny v\u00fdhody, kter\u00e9 monitorov\u00e1n\u00ed m\u00e9di\u00ed nab\u00edz\u00ed, pot\u0159ebujete robustn\u00ed n\u00e1stroj pro monitorov\u00e1n\u00ed m\u00e9di\u00ed. Pod\u00edvejte se na n\u00e1\u0161 p\u0159edchoz\u00ed p\u0159\u00edsp\u011bvek &#8222;Monitoring m\u00e9di\u00ed: Pro\u010d je tak d\u016fle\u017eit\u00e9 sledovat v\u0161e, co se ve va\u0161em oboru a s va\u0161\u00ed zna\u010dkou d\u011bje digit\u00e1ln\u011b, a co p\u0159esn\u011b mus\u00edte monitorovat. V\u011bt\u0161ina existuj\u00edc\u00edch n\u00e1stroj\u016f pro monitorov\u00e1n\u00ed m\u00e9di\u00ed pokryje v\u0161echny typy monitorov\u00e1n\u00ed, popsan\u00e9 ve v\u00fd\u0161e zm\u00edn\u011bn\u00e9m \u010dl\u00e1nku. Abychom v\u00e1m pomohli vybrat nejlep\u0161\u00ed n\u00e1stroj pro sledov\u00e1n\u00ed m\u00e9di\u00ed podle va\u0161ich pot\u0159eb, vytvo\u0159ili jsme seznam nejobl\u00edben\u011bj\u0161\u00edch slu\u017eeb. Seznam n\u00e1stroj\u016f pro sledov\u00e1n\u00ed m\u00e9di\u00ed V n\u00e1sleduj\u00edc\u00edm seznamu jsme se zam\u011b\u0159ili na n\u00e1stroje, kter\u00e9 nab\u00edzej\u00ed v\u00edce ne\u017e jen naslouch\u00e1n\u00ed soci\u00e1ln\u00edm m\u00e9di\u00edm. M\u016f\u017eete si<\/p>\n","protected":false},"author":5,"featured_media":10098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[],"class_list":["post-10092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations"],"aioseo_notices":[],"_links":{"self":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/10092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/comments?post=10092"}],"version-history":[{"count":6,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/10092\/revisions"}],"predecessor-version":[{"id":12130,"href":"\/cs\/blog\/wp-json\/wp\/v2\/posts\/10092\/revisions\/12130"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/media\/10098"}],"wp:attachment":[{"href":"\/cs\/blog\/wp-json\/wp\/v2\/media?parent=10092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/categories?post=10092"},{"taxonomy":"post_tag","embeddable":true,"href":"\/cs\/blog\/wp-json\/wp\/v2\/tags?post=10092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}