{"id":4009,"date":"2021-10-05T08:01:04","date_gmt":"2021-10-05T06:01:04","guid":{"rendered":"\/blog\/?p=4009"},"modified":"2023-03-26T20:54:26","modified_gmt":"2023-03-26T18:54:26","slug":"tofu-mofu-and-bofu-stages-for-your-content-marketing-funnel","status":"publish","type":"post","link":"\/cn\/blog\/tofu-mofu-and-bofu-stages-for-your-content-marketing-funnel.html","title":{"rendered":"\u5185\u5bb9\u8425\u9500\u6f0f\u6597\u7684TOFU\u3001MOFU\u548cBOFU\u9636\u6bb5"},"content":{"rendered":"<! -- wp:luckywp\/tableofcontents \/-->\n\n<!-- wp:\u6bb5\u843d -->\n<p>\u5982\u679c\u4f60\u4f5c\u4e3a\u4e00\u4e2a\u5185\u5bb9\u8425\u9500\u4eba\u5458\uff0c\u4e0d\u80fd\u5c06\u4f60\u7684\u8ba1\u5212\u5177\u4f53\u5316\uff0c\u4f60\u7684\u8425\u9500\u6218\u7565\u5c31\u4e0d\u4f1a\u7ed9\u4f60\u5e26\u6765\u60ca\u4eba\u7684\u7ed3\u679c\u3002\u56e0\u6b64\uff0c\u4f7f\u7528\u4e00\u4e2a\u6846\u67b6\u662f\u5f88\u91cd\u8981\u7684\uff0c\u5b83\u53ef\u4ee5\u8ba9\u4f60\u5bf9\u4e0d\u540c\u7684\u8425\u9500\u65c5\u7a0b\u9636\u6bb5\u548c\u5ba2\u6237\u7c7b\u578b\u6709\u66f4\u597d\u7684\u6d1e\u5bdf\u529b\u3002\u5728\u5185\u5bb9\u8425\u9500\u7684\u4e16\u754c\u91cc\uff0c&#8221;\u6f0f\u6597 &#8220;\u662f\u4e00\u4e2a\u81f3\u5173\u91cd\u8981\u7684\u4e1c\u897f\u3002\u6709\u610f\u8bc6\u5730\u4e86\u89e3\u7528\u6237\u5728\u8ffd\u5bfb\u6700\u7ec8\u76ee\u6807\u7684\u8fc7\u7a0b\u4e2d\u7684\u884c\u4e3a\u65b9\u5f0f\uff0c\u5bf9\u4e8e\u80fd\u591f\u8ba9\u4ed6\u4eec\u8fbe\u5230\u76ee\u6807\u5e76\u6210\u4e3a\u4ed6\u4eec\u9009\u62e9\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u81f3\u5173\u91cd\u8981\u3002\u4e3a\u4e86\u8fbe\u5230\u8fd9\u4e2a\u76ee\u6807\uff0c\u4f60\u5fc5\u987b\u7ecf\u5386TOFU\u3001MOFU\u3001BOFU\u9636\u6bb5\u3002\u800c\u5728\u8fd9\u7bc7\u6587\u7ae0\u4e2d\uff0c\u6211\u5c06\u4e3a\u4f60\u89e3\u8bfb\u5185\u5bb9\u8425\u9500\u6f0f\u6597\u7684\u8fd9\u4e9b\u5185\u5bb9\u8425\u9500\u90e8\u5206\u3002\u8ba9\u6211\u4eec\u5f00\u59cb\u5427\u3002<\/p>\n<! -- \/wp:\u6bb5\u843d -->\n\n\n<style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n <!\n\n<!-- wp:\u6807\u9898 -->\n<h2>\u8425\u9500\u6f0f\u6597\u7684\u5b9a\u4e49<\/h2\n<!-- \/wp:post-content --> <h2>\u8425\u9500\u6f0f\u6597\u5b9a\u4e49<\/h2> <!\n\n<!-- wp:\u6bb5\u843d -->\n<p>\u90a3\u4e48\uff0c\u4ec0\u4e48\u662f\u5185\u5bb9\u8425\u9500\u4e2d\u7684\u8425\u9500\u6f0f\u6597\uff1f\u7b80\u800c\u8a00\u4e4b\uff0c\u8425\u9500\u6f0f\u6597\u662f\u8425\u9500\u4eba\u5458\u7528\u6765\u5c06\u4e0d\u719f\u6089\u54c1\u724c\u7684\u4eba\u53d8\u6210\u5fe0\u5b9e\u5ba2\u6237\u7684\u4e00\u79cd\u7ed3\u6784\u3002\u5b83\u662f\u5bf9\u5ba2\u6237\u4ece\u770b\u5230\u4f01\u4e1a\u7684\u7b2c\u4e00\u65f6\u95f4\u5230\u6700\u7ec8\u8d2d\u4e70\u7684\u6574\u4e2a\u8fc7\u7a0b\u7684\u53ef\u89c6\u5316\u3002\n<! 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-- \/wp:list-item -->\n\n<! -- wp:list-item -->\n<li>\u6e34\u671b\u8d2d\u4e70\u4e00\u4e2a\u4ea7\u54c1\u6216\u5c1d\u8bd5\u4e00\u9879\u670d\u52a1\u3002\u8d2d\u4e70\u4ea7\u54c1\u7684\u7b80\u5355\u6b65\u9aa4\u53ef\u4ee5\u5e2e\u52a9\u5b8c\u6210\u9500\u552e\u6f0f\u6597\u3002<\/li> <!\n<\uff01-- \/wp:list-item --><\/ul>\n<! -- \/wp:list -->\n\n<!-- wp:heading {\"level\":3}\u3002-->\n<h3>BOFU\u5185\u5bb9\u7684\u9002\u5f53\u7c7b\u578b\uff1a<\/h3><\/h3> <!\n<!-- \/wp:heading --> <!\n\n<\uff01-- wp:list -->\n<ul><\uff01-- wp:list-item -->\n<li>\u4ea7\u54c1\u6f14\u793a\u3002\u5411\u4e70\u5bb6\u63d0\u4f9b\u5173\u4e8e\u4f60\u7684\u4ea7\u54c1\u5982\u4f55\u5b9e\u9645\u5de5\u4f5c\u7684\u4fe1\u606f\u3002\u65e0\u8bba\u662f\u5728\u73b0\u573a\u8fd8\u662f\u5728\u89c6\u9891\u4e2d\uff0c\u90fd\u8981\u5c55\u793a\u6240\u6709\u7684\u91cd\u8981\u7279\u5f81\uff0c\u5e76\u5c06\u5b83\u4eec\u4e0e\u5229\u76ca\u8054\u7cfb\u8d77\u6765\uff0c\u5e76\u5c55\u793a\u4f60\u662f\u5982\u4f55\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b\u7684\u3002\n<! -- \/wp:list-item -->\n\n<! -- wp:list-item -->\n<li>\u514d\u8d39\u8bd5\u7528\u3002\u8ba9\u5ba2\u6237\u6709\u673a\u4f1a\u5c1d\u8bd5\u4f60\u7684\u4ea7\u54c1\uff0c\u800c\u4e0d\u9700\u8981\u505a\u51fa\u5927\u7684\u627f\u8bfa\u3002<\/li> <!\n<!-- \/wp:list-item --> <!\n\n<! -- wp:list-item -->\n<li>\u63a8\u8350\u4fe1\u548c\u6848\u4f8b\u7814\u7a76\u3002\u5ba2\u6237\u7684\u6545\u4e8b\u5728\u8fd9\u6700\u540e\u4e00\u6b65\u4e5f\u5f88\u6709\u7528\uff0c\u56e0\u4e3a\u5b83\u4eec\u662f\u53ef\u4ee5\u8f6c\u6362\u7684\u5185\u5bb9\uff0c\u5e76\u63d0\u4f9b\u7b2c\u4e09\u65b9\u5bf9\u4f60\u7684\u670d\u52a1\u6216\u4ea7\u54c1\u7684\u8bc4\u4f30\u3002\n<! -- \/wp:list-item -->\n\n<! -- wp:list-item -->\n<li>\u4ea7\u54c1\u7279\u6027\u3002\u5c55\u793a\u4f60\u7684\u4ea7\u54c1\u80fd\u505a\u4ec0\u4e48\u4ee5\u53ca\u5b83\u6240\u5e26\u6765\u7684\u597d\u5904\uff0c\u7279\u522b\u662f\u5b83\u5728\u7ade\u4e89\u4e2d\u7684\u4f18\u52bf\u3002<\/li> <!\n<! -- \/wp:list-item -->\n\n<! -- wp:list-item -->\n<li>\u4ea7\u54c1\u6bd4\u8f83\u3002\u901a\u8fc7\u660e\u786e\u5f3a\u8c03\u4f60\u7684\u54c1\u724c\u4e0e\u7ade\u4e89\u5bf9\u624b\u4e4b\u95f4\u7684\u5dee\u5f02\uff0c\u5e2e\u52a9\u5ba2\u6237\u4e86\u89e3\u4f60\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5f97\u5206\u60c5\u51b5\u3002<\/li> <!\n<!-- \/wp:list-item --> <-- \/wp:list-item -->\n\n<! 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