{"id":10092,"date":"2023-01-31T10:33:35","date_gmt":"2023-01-31T08:33:35","guid":{"rendered":"http:\/\/3.72.156.28\/blog\/?p=10092"},"modified":"2025-06-22T22:48:16","modified_gmt":"2025-06-22T20:48:16","slug":"media-monitoring-tools","status":"publish","type":"post","link":"\/cn\/blog\/media-monitoring-tools.html","title":{"rendered":"\u8ffd\u8e2a\u4f60\u7684\u62a5\u9053\u3002\u516c\u5173\u4eba\u5458\u7684\u5341\u5927\u5a92\u4f53\u76d1\u6d4b\u5de5\u5177"},"content":{"rendered":"\r\n

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 <\/p>\r\n<\/figure>\r\n< <! \r\n

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Sprinklr<\/h3>\r\n

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Talkwalker<\/h3>\r\n<! <! \r\n
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Sprinklr<\/h3>\r\n

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Brandwatch<\/h3>\r\n

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 <\/p>\r\n<\/figure>\r\n< <! \r\n

Talkwalker<\/h3>\r\n<! <! \r\n
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Prowly<\/a>\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\u503e\u542c\u5de5\u5177\u3002<\/p>\r\n<! — \/wp:\u6bb5\u843d –>\r\n

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Sprinklr<\/h3>\r\n

<! <\/p>\r\n

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Brandwatch<\/h3>\r\n

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 <\/p>\r\n<\/figure>\r\n< <! \r\n

Talkwalker<\/h3>\r\n<! <! \r\n
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Talkwalker<\/a>\u662f\u53e6\u4e00\u4e2a\u5a92\u4f53\u76d1\u6d4b\u5de5\u5177\uff0c\u5b83\u4e13\u6ce8\u4e8e\u5411\u4f01\u4e1a\u548c\u4f01\u4e1a\u7ea7\u8d26\u6237\u63d0\u4f9b\u7ed3\u679c\u3002<\/p>\r\n<! <! — \/wp:\u6bb5\u843d –>\r\n

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SEMrush<\/a>\u662f\u4e00\u4e2aSEO\u5de5\u5177\uff0c\u63d0\u4f9b\u5a92\u4f53\u76d1\u6d4b\u4f5c\u4e3a\u5176\u670d\u52a1\u4e4b\u4e00\u3002\u8fd9\u662f\u4e00\u4e2a\u6709\u8da3\u7684\u7ec4\u5408\u3002<\/p>\r\n<! — \/wp:\u6bb5\u843d –> <\uff01– wp:\u6bb5\u843d–>\r\n

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Prowly<\/h3>\r\n

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<! <\uff01– \/wp:paragraph –><\/p>\r\n

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Sprinklr<\/h3>\r\n

<! <\/p>\r\n

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Brandwatch<\/h3>\r\n

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 <\/p>\r\n<\/figure>\r\n< <! \r\n

Talkwalker<\/h3>\r\n<! <! \r\n
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\"\"<\/figure>\r\n

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BrandMentions<\/a>\u6709\u5f88\u591a\u529f\u80fd\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4fdd\u6301\u9886\u5148\uff0c\u5e76\u4e0e\u7f51\u4e0a\u51fa\u73b0\u7684\u6709\u5173\u60a8\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u7684\u4e00\u5207\u8054\u7cfb\u8d77\u6765\u3002\u5b83\u63d0\u4f9b\u5168\u9762\u7684\u60c5\u611f\u5206\u6790\u3001\u5b9e\u65f6\u76d1\u63a7\u3001\u7ade\u4e89\u5206\u6790\u7b49\u3002 <! — \/wp:\u6bb5\u843d –><\/p>\r\n

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SEMrush<\/h3>\r\n

<! <! <\/p>\r\n

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SEMrush<\/a>\u662f\u4e00\u4e2aSEO\u5de5\u5177\uff0c\u63d0\u4f9b\u5a92\u4f53\u76d1\u6d4b\u4f5c\u4e3a\u5176\u670d\u52a1\u4e4b\u4e00\u3002\u8fd9\u662f\u4e00\u4e2a\u6709\u8da3\u7684\u7ec4\u5408\u3002<\/p>\r\n<! — \/wp:\u6bb5\u843d –> <\uff01– wp:\u6bb5\u843d–>\r\n

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Prowly<\/h3>\r\n

\u3002 <! <\/p>\r\n

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Prowly<\/a>\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\u503e\u542c\u5de5\u5177\u3002<\/p>\r\n<! — \/wp:\u6bb5\u843d –>\r\n

Prowly\u5c06\u5e2e\u52a9\u76d1\u6d4b\u60a8\u7684\u65b0\u95fb\u7a3f\u5e76\u7ba1\u7406\u60a8\u7684\u5a92\u4f53\u540d\u5355\u3002\u5bf9\u4e8e\u4efb\u4f55\u5bf9\u4e0e\u5a92\u4f53\u5408\u4f5c\u6700\u611f\u5174\u8da3\u7684\u516c\u5173\u4e13\u5bb6\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u4f1f\u5927\u7684\u5de5\u5177\uff0c\u800c\u4e0d\u662f\u8ddf\u8e2a\u4ed6\u4eec\u7684\u793e\u4ea4\u5a92\u4f53\u8d26\u6237\u3002<\/p>\r\n<! <! — \/wp:\u6bb5\u843d –>\r\n

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<! <\uff01– \/wp:paragraph –><\/p>\r\n

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Sprinklr<\/h3>\r\n

<! <\/p>\r\n

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Sprinkr<\/a>\u662f\u4e00\u6b3e\u5f3a\u5927\u7684\u793e\u4ea4\u5a92\u4f53\u8ffd\u8e2a\u8f6f\u4ef6\uff0c\u540c\u65f6\u4e5f\u63d0\u4f9b\u793e\u4ea4\u8046\u542c\u529f\u80fd\u3002<\/p>\r\n<! — \/wp:\u6bb5\u843d –>\r\n

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<! <! <\/p>\r\n

Brandwatch<\/h3>\r\n

\u3002 <! <\/p>\r\n

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Brandwatch<\/a>\u662f\u4e00\u6b3e\u9488\u5bf9\u4f01\u4e1a\u7684\u5a92\u4f53\u76d1\u6d4b\u5de5\u5177\u3002<\/p>\r\n

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 <\/p>\r\n<\/figure>\r\n< <! \r\n

Talkwalker<\/h3>\r\n<! <! \r\n
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BrandMentions<\/a>\u6709\u5f88\u591a\u529f\u80fd\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4fdd\u6301\u9886\u5148\uff0c\u5e76\u4e0e\u7f51\u4e0a\u51fa\u73b0\u7684\u6709\u5173\u60a8\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u7684\u4e00\u5207\u8054\u7cfb\u8d77\u6765\u3002\u5b83\u63d0\u4f9b\u5168\u9762\u7684\u60c5\u611f\u5206\u6790\u3001\u5b9e\u65f6\u76d1\u63a7\u3001\u7ade\u4e89\u5206\u6790\u7b49\u3002 <! — \/wp:\u6bb5\u843d –><\/p>\r\n

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SEMrush<\/h3>\r\n

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Prowly<\/h3>\r\n

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Prowly<\/a>\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\u503e\u542c\u5de5\u5177\u3002<\/p>\r\n<! — \/wp:\u6bb5\u843d –>\r\n

Prowly\u5c06\u5e2e\u52a9\u76d1\u6d4b\u60a8\u7684\u65b0\u95fb\u7a3f\u5e76\u7ba1\u7406\u60a8\u7684\u5a92\u4f53\u540d\u5355\u3002\u5bf9\u4e8e\u4efb\u4f55\u5bf9\u4e0e\u5a92\u4f53\u5408\u4f5c\u6700\u611f\u5174\u8da3\u7684\u516c\u5173\u4e13\u5bb6\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u4f1f\u5927\u7684\u5de5\u5177\uff0c\u800c\u4e0d\u662f\u8ddf\u8e2a\u4ed6\u4eec\u7684\u793e\u4ea4\u5a92\u4f53\u8d26\u6237\u3002<\/p>\r\n<! <! — \/wp:\u6bb5\u843d –>\r\n

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Sprinklr<\/h3>\r\n

<! <\/p>\r\n

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Brandwatch<\/h3>\r\n

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 <\/p>\r\n<\/figure>\r\n< <! \r\n

Talkwalker<\/h3>\r\n<! <! \r\n
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<! <! <\/p>\r\n

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Ahrefs\u7684Alerts\u76d1\u6d4b\u7f51\u7edc\u4e0a\u5bf9\u60a8\u516c\u53f8\u7684\u63d0\u53ca\uff0c\u4f46\u5b83\u8d85\u8d8a\u4e86Google Alerts\uff0c\u8fd8\u5411\u60a8\u53d1\u51fa\u5173\u4e8e\u65b0\u7684\u548c\u5931\u53bb\u7684\u53cd\u5411\u94fe\u63a5\u548c\u5173\u952e\u8bcd\u6392\u540d\u7684\u4fe1\u53f7\u3002\u901a\u8fc7\u5728\u4efb\u4f55\u7f51\u7ad9\u6216\u7f51\u5740\u4e0a\u8bbe\u7f6e\u53cd\u5411\u94fe\u63a5\u8b66\u62a5\uff0c\u4f60\u5c06\u5f97\u5230\u6709\u5173\u83b7\u5f97\u548c\u5931\u53bb\u53cd\u5411\u94fe\u63a5\u7684\u4fe1\u606f\u3002\u8fd9\u5bf9\u4f60\u81ea\u5df1\u7684SEO\u6218\u7565\u662f\u6709\u76ca\u7684\uff0c\u4e5f\u662f\u4e86\u89e3\u4f60\u7684\u7ade\u4e89\u5bf9\u624b\u7684\u94fe\u63a5\u5efa\u8bbe\u6d3b\u52a8\u7684\u4e00\u4e2a\u4f1f\u5927\u5de5\u5177\u3002 <! — \/wp:\u6bb5\u843d –> <\uff01– wp:\u6bb5\u843d–><\/p>\r\n

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Ahrefs\u7684Alerts\u662f\u975e\u5e38\u7528\u6237\u53cb\u597d\u7684\uff0c\u5176\u56e2\u961f\u76f8\u5f53\u9891\u7e41\u5730\u589e\u52a0\u65b0\u7684\u529f\u80fd\u3002 <! — \/wp:paragraph –> <! <! — wp:paragraph –><\/p>\r\n

\u4ef7\u683c\uff1a\u6bcf\u670874\u6b27\u5143\u8d77<\/p>\r\n

\u3002 <! <\/p>\r\n

BrandMentions<\/h3>\r\n

<! <\/p>\r\n

\"\"<\/figure>\r\n

<! — \/wp:image –> <! — wp:\u6bb5\u843d –><\/p>\r\n

BrandMentions<\/a>\u6709\u5f88\u591a\u529f\u80fd\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4fdd\u6301\u9886\u5148\uff0c\u5e76\u4e0e\u7f51\u4e0a\u51fa\u73b0\u7684\u6709\u5173\u60a8\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u7684\u4e00\u5207\u8054\u7cfb\u8d77\u6765\u3002\u5b83\u63d0\u4f9b\u5168\u9762\u7684\u60c5\u611f\u5206\u6790\u3001\u5b9e\u65f6\u76d1\u63a7\u3001\u7ade\u4e89\u5206\u6790\u7b49\u3002 <! — \/wp:\u6bb5\u843d –><\/p>\r\n

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\u4ef7\u683c\uff1a\u6bcf\u670899\u7f8e\u5143\u8d77<\/p <! <\/p>\r\n

SEMrush<\/h3>\r\n

<! <! <\/p>\r\n

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SEMrush<\/a>\u662f\u4e00\u4e2aSEO\u5de5\u5177\uff0c\u63d0\u4f9b\u5a92\u4f53\u76d1\u6d4b\u4f5c\u4e3a\u5176\u670d\u52a1\u4e4b\u4e00\u3002\u8fd9\u662f\u4e00\u4e2a\u6709\u8da3\u7684\u7ec4\u5408\u3002<\/p>\r\n<! — \/wp:\u6bb5\u843d –> <\uff01– wp:\u6bb5\u843d–>\r\n

SEMrush\u4e3a\u7528\u6237\u63d0\u4f9b\u4e86\u4e00\u5957\u5168\u9762\u7684\u793e\u4ea4\u5a92\u4f53\u7ba1\u7406\u529f\u80fd\uff0c\u5305\u62ec\u8be6\u7ec6\u7684\u5206\u6790\u62a5\u544a\u3001\u5b9e\u65f6\u8b66\u62a5\u548c\u5f71\u54cd\u8005\u8425\u9500\u5de5\u5177\u3002 <! — \/wp:paragraph –><\/p>\r\n

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Prowly<\/h3>\r\n

\u3002 <! <\/p>\r\n

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Prowly<\/a>\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\u503e\u542c\u5de5\u5177\u3002<\/p>\r\n<! — \/wp:\u6bb5\u843d –>\r\n

Prowly\u5c06\u5e2e\u52a9\u76d1\u6d4b\u60a8\u7684\u65b0\u95fb\u7a3f\u5e76\u7ba1\u7406\u60a8\u7684\u5a92\u4f53\u540d\u5355\u3002\u5bf9\u4e8e\u4efb\u4f55\u5bf9\u4e0e\u5a92\u4f53\u5408\u4f5c\u6700\u611f\u5174\u8da3\u7684\u516c\u5173\u4e13\u5bb6\u6765\u8bf4\uff0c\u8fd9\u662f\u4e00\u4e2a\u4f1f\u5927\u7684\u5de5\u5177\uff0c\u800c\u4e0d\u662f\u8ddf\u8e2a\u4ed6\u4eec\u7684\u793e\u4ea4\u5a92\u4f53\u8d26\u6237\u3002<\/p>\r\n<! <! — \/wp:\u6bb5\u843d –>\r\n

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<! <\uff01– \/wp:paragraph –><\/p>\r\n

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Sprinklr<\/h3>\r\n

<! <\/p>\r\n

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Sprinkr<\/a>\u662f\u4e00\u6b3e\u5f3a\u5927\u7684\u793e\u4ea4\u5a92\u4f53\u8ffd\u8e2a\u8f6f\u4ef6\uff0c\u540c\u65f6\u4e5f\u63d0\u4f9b\u793e\u4ea4\u8046\u542c\u529f\u80fd\u3002<\/p>\r\n<! — \/wp:\u6bb5\u843d –>\r\n

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\u4ef7\u683c\uff1a\u53ef\u6839\u636e\u8981\u6c42\u8fdb\u884c\u5b9a\u4ef7\u3002<\/p>\r\n

<! <! <\/p>\r\n

Brandwatch<\/h3>\r\n

\u3002 <! <\/p>\r\n

\"\"<\/figure>\r\n

<! — \/wp:image –> <! — wp:\u6bb5\u843d –><\/p>\r\n

Brandwatch<\/a>\u662f\u4e00\u6b3e\u9488\u5bf9\u4f01\u4e1a\u7684\u5a92\u4f53\u76d1\u6d4b\u5de5\u5177\u3002<\/p>\r\n

<! <! — \/wp:paragraph –><\/p>\r\n

\u8fd9\u4e2a\u5a92\u4f53\u76d1\u6d4b\u670d\u52a1\u63d0\u4f9b\u4e86\u5148\u8fdb\u7684\u5206\u6790\u529f\u80fd\u3002Brandwatch\u4e0d\u4ec5\u4f1a\u5b9e\u65f6\u6536\u96c6\u548c\u5206\u6790\u6570\u636e\u3002\u4ed6\u4eec\u5f00\u53d1\u4e86\u4e00\u4e2a\u540d\u4e3aVizia\u7684\u5a92\u4f53\u60c5\u62a5\u5e73\u53f0\uff0c\u5b83\u5c06\u4e3a\u4f60\u63d0\u4f9b\u53ef\u64cd\u4f5c\u7684\u89c1\u89e3\uff0c\u4f7f\u4f60\u7684\u516c\u53f8\u8fbe\u5230\u53e6\u4e00\u4e2a\u6c34\u5e73\u3002Brandwatch\u63d0\u4f9b\u591a\u79cd\u8bed\u8a00\u7684\u60c5\u611f\u5206\u6790\uff0c\u5c06\u63d0\u53ca\u7684\u5185\u5bb9\u6253\u5206\u4e3a\u6b63\u9762\u3001\u4e2d\u7acb\u6216\u8d1f\u9762\uff0c\u4ee5\u5e2e\u52a9\u4f60\u7ba1\u7406\u53c2\u4e0e\u3002<\/p>\r\n

<! — \/wp:\u6bb5\u843d –> <\uff01– wp:\u6bb5\u843d–><\/p>\r\n

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 <\/p>\r\n<\/figure>\r\n< <! \r\n

Talkwalker<\/h3>\r\n<! <! \r\n
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BrandMentions<\/h3>\r\n

<! <\/p>\r\n

\"\"<\/figure>\r\n

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BrandMentions<\/a>\u6709\u5f88\u591a\u529f\u80fd\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4fdd\u6301\u9886\u5148\uff0c\u5e76\u4e0e\u7f51\u4e0a\u51fa\u73b0\u7684\u6709\u5173\u60a8\u7684\u54c1\u724c\u6216\u4ea7\u54c1\u7684\u4e00\u5207\u8054\u7cfb\u8d77\u6765\u3002\u5b83\u63d0\u4f9b\u5168\u9762\u7684\u60c5\u611f\u5206\u6790\u3001\u5b9e\u65f6\u76d1\u63a7\u3001\u7ade\u4e89\u5206\u6790\u7b49\u3002 <! — \/wp:\u6bb5\u843d –><\/p>\r\n

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SEMrush<\/h3>\r\n

<! <! <\/p>\r\n

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SEMrush<\/a>\u662f\u4e00\u4e2aSEO\u5de5\u5177\uff0c\u63d0\u4f9b\u5a92\u4f53\u76d1\u6d4b\u4f5c\u4e3a\u5176\u670d\u52a1\u4e4b\u4e00\u3002\u8fd9\u662f\u4e00\u4e2a\u6709\u8da3\u7684\u7ec4\u5408\u3002<\/p>\r\n<! — \/wp:\u6bb5\u843d –> <\uff01– wp:\u6bb5\u843d–>\r\n

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Prowly<\/h3>\r\n

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<! <\uff01– \/wp:paragraph –><\/p>\r\n

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Sprinklr<\/h3>\r\n

<! <\/p>\r\n

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