What makes collaboration with a PR agency work is the same as what makes any great partnership work: The mutual understanding has to be there; they have to really \u201cget\u201d what you\u2019re trying to do; and just because they\u2019re able to prove their successes in past relationships doesn\u2019t necessarily mean they\u2019re right for you. And of course, they have to fit your budget, too.<\/p>\n\n\n\n
Let\u2019s say an agency has sold itself to a client (through the name of its owner, or through a tender), and the project was handed over to an accountant\u2014a journalism student who has little experience in PR.<\/p>\n\n\n\n
At a market rate of $12,000 a month, which is pretty typical, they serve you with about 20 hours per week in total, enlisting two junior employees, whom they pay anywhere from $50,000 to $100,000 a year.<\/p>\n\n\n\n
This often happens because many PR agencies suffer from high staff turnover and a shortage of experts. But, unfortunately, the client pays for such troubles.<\/p>\n\n\n\n
In this scenario, the representative for the PR agency<\/a> doesn\u2019t tell you the exact price of the service and tries to find out your budget first. This way, it is much easier for them to mark up the price of publications, writing the press releases, and so on under the total cost.<\/p>\n\n\n\n