{"id":32604,"date":"2026-08-26T09:55:13","date_gmt":"2026-08-26T07:55:13","guid":{"rendered":"http:\/\/46.225.152.238\/blog\/?p=32604"},"modified":"2026-08-26T10:17:49","modified_gmt":"2026-08-26T08:17:49","slug":"case-study-marcel-robert","status":"publish","type":"post","link":"\/blog\/case-study-marcel-robert.html","title":{"rendered":"Marcel Robert increased revenue 55% by combining paid media placements with other marketing channels\u00a0\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Client: A French premium leather accessories brand expanding sales in Western markets<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/marcel-robert.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Marcel Robert<\/a> is a French family-owned premium leather goods brand founded in 2010. The company handcrafts smartphone cases, watch straps, laptop bags, wallets, and other accessories from French and Italian leather.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"644\" src=\"\/blog\/wp-content\/uploads\/2026\/08\/image1.jpg\" alt=\"\" class=\"wp-image-32605\" srcset=\"\/blog\/wp-content\/uploads\/2026\/08\/image1.jpg 713w, \/blog\/wp-content\/uploads\/2026\/08\/image1-480x434.jpg 480w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><figcaption class=\"wp-element-caption\">Marcel Robert\u2019s flagship product: a patented slim leather iPhone case with a soft magnetic cover<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">For many years, Marcel Robert operated primarily in Eastern markets, but two years ago, the company began shifting its focus to Western markets. Today, its key target markets include Germany, France, the United States, UK and others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge: Find a scalable acquisition channel for a niche premium product<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Expanding into Western markets marked a new stage in Marcel Robert\u2019s development. Although the company had years of experience manufacturing and selling premium leather goods in Eastern markets, international e-commerce remained unfamiliar territory.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To support direct sales, the company tested several customer acquisition channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Its own website with a Shopify store.&nbsp;<\/li>\n\n\n\n<li>Amazon marketplace.&nbsp;<\/li>\n\n\n\n<li>Instagram and Pinterest.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It soon turned out that the Amazon marketplace model did not align well with Marcel Robert\u2019s premium positioning. In a broad product catalog, it was difficult to communicate the value of craftsmanship, explain the materials, and justify the prices.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram and Pinterest required a steady stream of professional photography, high-quality video, and polished visual content. For a small team, maintaining that level of production was expensive, while meaningful results took time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, Marcel Robert focused its sales efforts on its own website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, the team launched paid advertising on Google. Because it was a niche product with a narrow target audience, it was hard to provide enough data for the ad platforms to learn and adapt. Raising ad spend was also out of the question due to limited budgets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, the company focused on acquiring customers from organic traffic.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goal: Build customer acquisition through organic search&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Due to the high quality of its products, Marcel Robert customers\u2019 LTV is quite long. Whenever a customer upgrades their phone, they want a new case.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the key challenge lay in driving the first purchase.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marcel Robert aimed to reach out to its customers at exactly the moment they started looking for a new phone case. Typically, it happened with the purchase of a new phone. That\u2019s when people search for cases on Google, ask AI assistants, and compare products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To reach more of these potential buyers, Marcel Robert needed to improve its visibility on Google for target search terms and strengthen the website\u2019s domain authority. This would help the company gradually increase organic traffic and compete for customer attention with more established brands.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This required a broader approach: improving the website itself while also strengthening its presence with placements in relevant media outlets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a premium product, there was another challenge as well: explaining why a phone case costs more than \u20ac100 and how it differs from mass-market alternatives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Results: Improved SEO performance drove significant sales growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One year after the company turned its focus to promoting its online store as the main sales channel, revenue had increased by 55% and volume by 46%. Such a result can be attributed to a combination of activities: from technical website optimization to promotion in online media outlets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marcel Robert started by fixing technical website issues and updating content for six language versions. The next step was to strengthen the website\u2019s backlink profile. A consultant helping the company with its website SEO recommended PRNEWS for that purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first, the team selected media outlets largely based on an overall impression. Each website needed to look trustworthy, fit the brand\u2019s premium positioning, and be relevant to its audience. Media outlets focused on art, culture, craftsmanship, photography, and technology were the strongest match.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the team gained experience, the selection process became more systematic. In addition to topical relevance and placement cost, Marcel Robert began evaluating Domain Rating, organic traffic, audience language, and geography. Having an average monthly budget of \u20ac500\u2013700 on placements, Marcel Robert had to find the right balance between authority, traffic, topical relevance, and price instead of buying placements on outlets with the highest DR.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Native articles became the primary format, and the brand ordered content creation as part of each placement. For a niche premium product, it was absolutely essential that each article highlight the product\u2019s value while fitting naturally into the publication\u2019s editorial context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All these efforts have already paid off: over a period of five months, the website\u2019s DR saw a 5x increase, strengthening its authority, supporting its organic growth, and contributing to the revenue growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Testimonial by Herv\u00e9 Le D\u00e9v\u00e9hat, founder of Marcel Robert<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cCompared with other platforms, we feel more confident selecting media outlets through PRNEWS. It is clear that the outlets are vetted in advance, so the catalog contains no link farms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also appreciate the speed and PRNEWS\u2019s article-writing service. Sometimes we found a media outlet that was a strong fit for the brand, but we did not know how to approach the topic in a way that would feel natural for that publication. The writers were able to find relevant angles and create articles that fit the editorial context without reading like direct advertising. We were very satisfied with the quality of the content.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Next Steps: Shifting from SEO-focused placements to stronger brand PR&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The next stage is to build brand awareness more systematically. Marcel Robert plans to continue using paid media placements while gradually introducing additional formats, including mentions in relevant roundups, listicles, and PR content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The team still manages most marketing activities internally, so the pace of expansion and the choice of new formats will depend on the available budget and the company\u2019s current business priorities.<\/p>\n\n\n<a href=\"https:\/\/prnews.io\/get\/questionary.html\"><img decoding=\"async\" src=\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2025\/02\/newbanner.png\" style=\"width: 100%;padding-bottom: 30px;padding-top: 30px;\"><\/a> ","protected":false},"excerpt":{"rendered":"<p>Client: A French premium leather accessories brand expanding sales in Western markets Marcel Robert is a French family-owned premium leather goods brand founded in 2010. The company handcrafts smartphone cases, watch straps, laptop bags, wallets, and other accessories from French and Italian leather. For many years, Marcel Robert operated primarily in Eastern markets, but two years ago, the company began shifting its focus to Western markets. Today, its key target markets include Germany, France, the United States, UK and others. Challenge: Find a scalable acquisition channel for a niche premium product Expanding into Western markets marked a new stage in<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-32604","post","type-post","status-publish","format-standard","hentry","category-cases"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/32604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=32604"}],"version-history":[{"count":5,"href":"\/blog\/wp-json\/wp\/v2\/posts\/32604\/revisions"}],"predecessor-version":[{"id":32616,"href":"\/blog\/wp-json\/wp\/v2\/posts\/32604\/revisions\/32616"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=32604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=32604"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=32604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}