Today, OKSANA MUKHA is represented in more than 70 countries, with key markets including the United States, France, Italy, Croatia, Bosnia and Herzegovina, Greece, Romania, and Poland. The company employs approximately 150 people, including its in-house production team, allowing the brand to maintain close control over quality and craftsmanship.<\/p>\n\n\n\n
OKSANA MUKHA operates across both B2B and B2C markets. Its international B2B network includes approximately 450 partner boutiques, while its B2C business serves private clients through selected retail and online channels.<\/p>\n\n\n\n
Challenge: Growing organic visibility across multiple international markets<\/h2>\n\n\n\n
OKSANA MUKHA\u2019s main goal was to attract more organic traffic from broad, non-branded queries such as \u201cwedding dress\u201d and their equivalents in other languages. Achieving this goal across five language versions of the website meant competing in several markets at once. The English-language segment was particularly challenging because competition there was significantly higher. <\/p>\n\n\n\n
To improve its rankings, the company invested in website development, creating original content and working with SEO specialists. However, further growth required a systematic approach to building backlinks from authoritative industry publications. Mentions in such media outlets could strengthen the domain\u2019s authority in Google\u2019s eyes while simultaneously providing AI tools with more credible information about the brand.<\/p>\n\n\n\n
Although OKSANA MUKHA had already earned some media coverage organically through its PR activities, this did not ensure a consistent presence across multiple markets. Direct outreach was not a reliable alternative: some editorial teams did not respond even when approached about paid placements. As a result, the company began looking for a more dependable way to secure regular international media coverage. <\/p>\n\n\n\n
Goal: Build a predictable channel to distribute paid placements across authoritative fashion media<\/h2>\n\n\n\n
OKSANA MUKHA aimed to secure regular placements of full-length articles in authoritative international fashion publications. <\/p>\n\n\n\n
Creating a stronger body of authoritative third party references would allow the brand to:<\/p>\n\n\n\n
- \n
- improve their SEO performance,<\/li>\n\n\n\n
- become visible for AI tools,<\/li>\n\n\n\n
- and reinforce its reputation as a bridal industry expert.<\/li>\n<\/ul>\n\n\n\n
Solution: Speed up the distribution of paid placements by eliminating manual outreach <\/h2>\n\n\n\n
Reaching relevant audiences across several priority markets required OKSANA MUKHA to work with different publications ensuring that each article linked to the appropriate language version of its website. With a manual approach, the team had to identify suitable outlets, contact editorial teams, compare terms and prices, and negotiate every placement separately. Considering their ambitious goal, manual outreach wasn\u2019t the most efficient path. <\/p>\n\n\n\n
To streamline this work, OKSANA MUKHA decided to find a specialized platform that would bring media discovery and key placement information into one place. It would also help the company plan its spending without lengthy negotiations with editorial teams. PRNEWS became their platform of choice.<\/p>\n\n\n\n
Results: Consistent paid placements support international SEO growth<\/h2>\n\n\n\n
The company estimates that SEO and PR together contribute significantly to annual growth in organic traffic from non-branded searches. It already holds top positions for key non-branded bridal queries. This broader visibility has also translated into strong organic search performance. In Poland, the OKSANA MUKHA website currently ranks #2 on Google for \u201csuknie \u015blubne\u201d (\u201cwedding dresses\u201d), one of the key non branded search terms in the bridal category, with approximately 60,500 searches per month. The result is particularly valuable because it positions the brand in front of brides who are actively searching for wedding dresses, even before they are familiar with OKSANA MUKHA by name. <\/p>\n\n\n\n
Within this broader strategy, paid placements have become a consistent source of authoritative mentions and backlinks for the website\u2019s different language versions. According to OKSANA MUKHA CEO Vsevolod Yalovyi, their impact compounds as the backlink profile grows, so the effectiveness of the overall strategy cannot be judged by a single article. He also views these third-party mentions as trust signals that can strengthen the brand’s credibility in AI-generated answers and recommendations.<\/p>\n\n\n\n
Process: From building backlink volume to securing Tier-1 media placements<\/h2>\n\n\n\n
For approximately three years, OKSANA MUKHA has used PRNEWS to secure paid media placements alongside its direct media outreach and work with SEO partners. The platform simplifies the process by providing access to international publications that can be difficult to outreach. It also allows the team to review placement terms and pricing upfront. <\/p>\n\n\n\n
The publication selection process begins with what CEO Vsevolod Yalovyi calls the \u201cmedia math\u201d. Using the PRNEWS catalog, the team compares potential placements based on Domain Rating, traffic, brand recognition, fashion-industry relevance, audience language, and link type. Then, it selects the publications that best match the current objective. <\/p>\n\n\n\n
Initially, the brand focused mainly on more affordable websites with a Domain Rating of approximately 55\u201360. Its media mix included Ukrainian and international publications from the outset, reflecting the SEO priorities of the website\u2019s different language versions. The company has strengthened its visibility in Ukrainian- and Polish-language search while continuing to develop the English-language segment. A higher volume of articles helped establish a baseline backlink profile across these markets. <\/p>\n\n\n\n
After building a baseline backlink profile for the website\u2019s different language versions, the team raised its standards for media outlets. Today, the brand primarily targets leading fashion publications with a Domain Rating of approximately 70\u201375, including Tier-1 media outlets. This shift is especially important for English-language segment, where competition is highest and further growth requires backlinks from more authoritative media outlets. Because placements in these outlets are more expensive, the company publishes fewer articles and evaluates each opportunity more carefully.<\/p>\n\n\n\n
![\"From](\"\/blog\/wp-content\/uploads\/2026\/08\/image1.png\")
<\/figure>\n\n\n\nA paid placement featuring the OKSANA MUKHA brand in Rock n Roll Bride (DR 72), published via PRNEWS<\/em><\/p>\n\n\n\n
Full-length articles with links to the brand\u2019s website are the primary format. They cover new collections, the company\u2019s story, its founder, and distinctive aspects of the production process, including craftsmanship and couture approach to creating gowns. These topics provide relevant context for search engines while reinforcing OKSANA MUKHA\u2019s position as a bridal industry expert.<\/p>\n\n\n\n
OKSANA MUKHA does not set a fixed monthly budget for paid placements. Potential placements are planned in advance, but final decisions depend on the company\u2019s financial performance and current priorities. The number and cost of placements therefore vary.<\/p>\n\n\n\n
Testimonial by Vsevolod Yalovyi, CEO of OKSANA MUKHA<\/h2>\n\n\n\n
\u201cHaving access to media outlets in different countries was very important to me. We needed to address that challenge to make the placement process less complicated. I also wanted to understand the \u2018math\u2019 behind these media outlets, and PRNEWS gave me quick access to information about a wide range of publications.<\/p>\n\n\n\n
When we conduct direct outreach, some editorial teams simply do not respond, and we have no way to reach them. If PRNEWS has already established a relationship with a publication, it allows us to secure a placement faster. The catalog includes strong media outlets that are worth publishing in.<\/p>\n\n\n\n
We tried other options but ultimately chose PRNEWS. That means we are comfortable working with the platform.\u201d<\/p>\n\n\n\n
Next Steps: Strengthening the brand\u2019s presence in English-language search<\/h2>\n\n\n\n
English-language search remains the next major priority for OKSANA MUKHA. This segment is highly competitive and encompasses a significant share of the company\u2019s international markets. The brand plans to continue investing in English-language content, SEO, and paid placements in authoritative fashion publications.<\/p>\n\n\n\n
At the same time, the team aims to solidify a top-three position in Polish-language search. Once it reaches that goal, it plans to expand its efforts in the German-language segment. Since media authority and relevance now matter more than the number of placements, the company will focus on publishing fewer articles in carefully selected, high-profile media outlets. <\/p>\n\n\n
![](\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2025\/02\/newbanner.png\")
<\/a> ","protected":false},"excerpt":{"rendered":"Client: A Ukrainian luxury bridal and eveningwear brand with a global presence Founded in 1991, OKSANA MUKHA is a Ukrainian luxury bridal and eveningwear brand known for its refined couture approach, exceptional craftsmanship, and meticulous attention to fit and detail. The brand\u2019s collections combine timeless elegance with sophisticated design, intricate lacework, and hand-finished embellishments. Today, OKSANA MUKHA is represented in more than 70 countries, with key markets including the United States, France, Italy, Croatia, Bosnia and Herzegovina, Greece, Romania, and Poland. The company employs approximately 150 people, including its in-house production team, allowing the brand to maintain close control over<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-32517","post","type-post","status-publish","format-standard","hentry","category-cases"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/32517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=32517"}],"version-history":[{"count":3,"href":"\/blog\/wp-json\/wp\/v2\/posts\/32517\/revisions"}],"predecessor-version":[{"id":32521,"href":"\/blog\/wp-json\/wp\/v2\/posts\/32517\/revisions\/32521"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=32517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=32517"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=32517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}