Clever Solutions is a US-based PR agency that strengthens online visibility for entrepreneurs, founders, and companies beyond their local markets. <\/p>\n\n\n\n
Founded in late 2024, the agency has already served over 1,500 clients who come from various industries, including tech, real estate development, and legal services. It also builds personal branding for local brand owners, niche experts, product creators, doctors, scientists, and chefs.<\/p>\n\n\n\n
Many of Clever Solutions\u2019 clients are small teams entering a new market or building a personal brand outside their original location. In many cases, they consist of only two or three people: a founder, a co-founder, and an assistant. Sometimes, it is just a solopreneur. They often have strong expertise, but limited PR infrastructure and no established media relationships in the markets they want to reach. <\/p>\n\n\n\n
To help such clients build visibility, Clever Solutions uses a broader PR and positioning strategy that includes LinkedIn profile development, participation in professional events, book publishing initiatives, and media outreach. <\/p>\n\n\n\n
Paid media placements are one of the core parts of this strategy. However, securing them in international media outlets required extensive manual outreach to media outlets across different countries. But the problem was not only the amount of time involved in communication. <\/p>\n\n\n\n
One of the challenges was adapting to local ways of doing business, which often vary from country to country. American and European media outlets often ignored outreach emails or responded with long delays. Moreover, many US editorial teams preferred phone calls over email communication, which became an unexpected challenge for the founder of Clever Solutions, who had recently relocated to the US. Even getting basic information such as media kits often required direct communication with editorial teams, and in some cases only 1 out of 100 outreach emails received a response. <\/p>\n\n\n\n
Building media relationships from scratch in every single country and niche was inefficient. Clever Solutions needed a tool that would allow the team to quickly secure media placements across different formats and markets.<\/p>\n\n\n\n
To manage paid media placements more efficiently, Clever Solutions chose the PRNEWS platform. It allowed the agency to quickly find relevant media outlets across different markets matching them with specific client goals and budgets. <\/p>\n\n\n\n
When it comes to content formats, Clever Solutions goes beyond press releases. Obviously, they remain useful when Clever Solutions needs to gain quick initial exposure for their clients\u2019 companies, but when it comes to strengthening a founder\u2019s personal brand, interviews and thought leadership articles are the agency’s first choice. This approach became especially useful for small companies and niche experts trying to build credibility outside their local markets. <\/p>\n\n\n\n
PRNEWS has significantly reduced communication time with media outlets making the placement process far more predictable. Instead of spending weeks negotiating with individual editorial teams, Clever Solutions can secure media placements worldwide in days, not weeks or months. <\/p>\n\n\n\n