{"id":27965,"date":"2025-07-04T12:04:43","date_gmt":"2025-07-04T10:04:43","guid":{"rendered":"http:\/\/49.13.112.60\/blog\/?p=27965"},"modified":"2025-10-28T11:20:00","modified_gmt":"2025-10-28T09:20:00","slug":"marketing-link","status":"publish","type":"post","link":"\/blog\/marketing-link.html","title":{"rendered":"How Marketing Link leveraged PRNEWS.IO to amplify digital visibility and drive SEO in the AI era [Case Study]"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PrNews.io: How to Get a Quality SEO Link in 5 Minutes | Platform Review\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/f-kX_MrLPMU?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/49.13.112.60\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Company:<\/strong> <a href=\"https:\/\/marketing.link\/\">Marketing Link<\/a><br><strong>CEO:<\/strong> Mykola Lukashuk<br><strong>Founded:<\/strong> 2014<br><strong>Headquarters:<\/strong> International<br><strong>Specialization:<\/strong> SEO, Pay-Per-Click (PPC), Paid Social, Digital PR<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Link is a full-service digital marketing agency with a sharp focus on performance-driven results. Since its inception, the agency has worked across multiple industries including fashion, legal, healthcare, and technology, delivering measurable impact through precision SEO and paid marketing strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But as the digital ecosystem evolved\u2014and the need for authoritative online presence grew\u2014Marketing Link recognized it needed to modernize one critical component: public relations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"672\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/image2.png\" alt=\"Marketing Link as an exhibitor at the International B2B Marketing Expo in the USA\n\" class=\"wp-image-27973\" srcset=\"\/blog\/wp-content\/uploads\/2025\/07\/image2.png 1000w, \/blog\/wp-content\/uploads\/2025\/07\/image2-480x323.png 480w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption class=\"wp-element-caption\"><em>Marketing Link as an exhibitor at the International B2B Marketing Expo in the USA<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The challenge: outdated PR tactics in a fast-moving digital world<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As competition intensified in the digital space, Marketing Link\u2014a growing agency\u2014faced the need to secure <strong><a href=\"https:\/\/prnews.io\/get\/personal-branding\/\">quality online visibility<\/a><\/strong> and <strong>SEO-relevant backlinks<\/strong> without relying on outdated PR approaches like cold journalist outreach or expensive retainers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key business pain points:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inefficiency of Traditional PR<\/strong>: Reaching out to journalists, negotiating placements, and waiting weeks for responses slowed campaigns down.<\/li>\n\n\n\n<li><strong>Lack of Transparency<\/strong>: No real data on whether media outlets were valuable from an SEO or brand standpoint.<\/li>\n\n\n\n<li><strong>Need for SEO-Ready Backlinks<\/strong>: Marketing Link wanted control over link quality\u2014avoiding \u201csponsored\u201d labels and nofollow tags.<\/li>\n\n\n\n<li><strong>Scalability Issues<\/strong>: Manual processes made it hard to grow fast, especially across multiple markets and industries.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe were spending too much time managing outreach and still lacked consistency in results. We needed something smarter\u2014something we could scale.\u201d<br>\u2014 <em>Mykola Lukashuk<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The solution: PRNEWS.IO as a scalable PR &amp; SEO engine<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2018, Mykola adopted <strong>PRNEWS.IO<\/strong>, a data-driven content marketing and media distribution platform. It instantly addressed multiple issues that traditional PR could not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than chasing editorial contacts or paying high agency retainers, Marketing Link gained <strong>direct access to a curated marketplace of over 100,000 global media sites<\/strong>\u2014with detailed performance metrics, transparency, and full editorial control.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Platform features that delivered impact:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advanced Filtering<\/strong>: Find media based on country, niche, traffic level, domain authority, and backlink type.<\/li>\n\n\n\n<li><strong>Data Transparency<\/strong>: Evaluate each outlet using SEMrush Authority Score, domain rating, and real traffic insights.<\/li>\n\n\n\n<li><strong>Do-Follow &amp; Anchor Control<\/strong>: Add SEO-optimized backlinks with custom anchor text.<\/li>\n\n\n\n<li><strong>In-Platform Content Editing<\/strong>: Upload and format full articles, embed images, and control metadata.<\/li>\n\n\n\n<li><strong>No Retainers, Full Control<\/strong>: Pay per placement, with no surprises and measurable ROI.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIt simplified what used to be a messy, multi-week process into something we could do in minutes\u2014and still get results that boosted visibility, rankings, and trust.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Execution: building a repeatable, SEO-driven PR workflow<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Link began using PRNEWS.IO across a variety of client campaigns, from B2B tech to fashion ecommerce. They developed a repeatable PR strategy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Define Campaign Goals<\/strong> \u2013 Choose the industry, message, and target keywords.<\/li>\n\n\n\n<li><strong>Select Strategic Media<\/strong> \u2013 Use filters to identify high-authority publications with niche relevance.<\/li>\n\n\n\n<li><strong>Publish with Precision<\/strong> \u2013 Upload content, format for SEO, and embed backlinks in one workflow.<\/li>\n\n\n\n<li><strong>Track and Measure<\/strong> \u2013 Monitor search console data, Ahrefs stats, and AI-driven traffic boosts.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This workflow allowed Marketing Link to scale content placement across multiple campaigns\u2014without compromising quality or strategy alignment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1602\" height=\"1300\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/image7.png\" alt=\"This Ahrefs screenshot illustrates their continuous growth in high-authority PR articles\n\" class=\"wp-image-27976\" srcset=\"\/blog\/wp-content\/uploads\/2025\/07\/image7.png 1602w, \/blog\/wp-content\/uploads\/2025\/07\/image7-1536x1246.png 1536w, \/blog\/wp-content\/uploads\/2025\/07\/image7-480x390.png 480w\" sizes=\"auto, (max-width: 1602px) 100vw, 1602px\" \/><figcaption class=\"wp-element-caption\"><em>This Ahrefs screenshot illustrates their continuous growth in high-authority PR articles<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The results: visibility, SEO gains, and AI-driven discovery<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With PRNEWS.IO, Marketing Link transformed their approach to PR. What once took weeks now takes hours\u2014with greater impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Performance highlights:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+25% increase in Google Search Impressions<\/strong><\/li>\n\n\n\n<li><strong>+254% uplift in AI-indexed traffic<\/strong> from tools like ChatGPT, Perplexity, Bing Copilot, and Google Gemini<\/li>\n\n\n\n<li><strong>Expanded backlink profile<\/strong> from authoritative sites in fashion, technology, legal, and marketing sectors<\/li>\n\n\n\n<li><strong>Reduced link attrition<\/strong>: Less than 2% link loss across 500+ placements<\/li>\n\n\n\n<li><strong>Full editorial and SEO control<\/strong>, resulting in consistent brand positioning<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe used to worry about link losses and monitoring placements. With PRNEWS.IO, we\u2019ve only had three issues across hundreds of projects\u2014and each was resolved in minutes.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Link was among the first agencies to monitor and optimize for traffic from conversational AI platforms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"586\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/image3.png\" alt=\"ChatGPT Analytics Screenshot\n\" class=\"wp-image-27977\" srcset=\"\/blog\/wp-content\/uploads\/2025\/07\/image3.png 1224w, \/blog\/wp-content\/uploads\/2025\/07\/image3-480x230.png 480w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\" \/><figcaption class=\"wp-element-caption\"><em>ChatGPT Analytics Screenshot<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Link tracks and amplifies brand presence across emerging AI-driven search systems. This Gemini report reflects growing exposure through smart content formatting and syndication strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1172\" height=\"586\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/image5.png\" alt=\"Search Reinvented: Google Gemini Traffic in Motion\n\" class=\"wp-image-27978\" srcset=\"\/blog\/wp-content\/uploads\/2025\/07\/image5.png 1172w, \/blog\/wp-content\/uploads\/2025\/07\/image5-480x240.png 480w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\" \/><figcaption class=\"wp-element-caption\"><em>Search Reinvented: Google Gemini Traffic in Motion<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Even emerging AI models like DeepSeek now bring value. Marketing Link tracks traffic from non-traditional search to stay ahead of trends\u2014using PR and SEO as twin engines of AI visibility.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1224\" height=\"556\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/image1.png\" alt=\"Search Reinvented: Google Gemini Traffic in Motion\n\" class=\"wp-image-27979\" srcset=\"\/blog\/wp-content\/uploads\/2025\/07\/image1.png 1224w, \/blog\/wp-content\/uploads\/2025\/07\/image1-480x218.png 480w\" sizes=\"auto, (max-width: 1224px) 100vw, 1224px\" \/><figcaption class=\"wp-element-caption\"><em>Search Reinvented: Google Gemini Traffic in Motion<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Through curated media distribution, Marketing Link ensures its clients are surfaced in results from fast-growing tools like Perplexity. This screenshot demonstrates the rise of AI-native search relevance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"580\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/image4.png\" alt=\"Perplexity.ai as a Viable Discovery Channel\n\" class=\"wp-image-27980\" srcset=\"\/blog\/wp-content\/uploads\/2025\/07\/image4.png 1170w, \/blog\/wp-content\/uploads\/2025\/07\/image4-480x238.png 480w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><figcaption class=\"wp-element-caption\"><em>Perplexity.ai as a Viable Discovery Channel<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This Google Search Console data shows a +25% increase in impressions after Marketing Link launched a targeted publishing campaign through PRNEWS.IO. The agency\u2019s SEO-first approach consistently delivers measurable results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"820\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/image6.png\" alt=\"25% Uplift in Google Impressions from Strategic Publishing\n\" class=\"wp-image-27981\" srcset=\"\/blog\/wp-content\/uploads\/2025\/07\/image6.png 1999w, \/blog\/wp-content\/uploads\/2025\/07\/image6-1536x630.png 1536w, \/blog\/wp-content\/uploads\/2025\/07\/image6-480x197.png 480w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><figcaption class=\"wp-element-caption\"><em>25% Uplift in Google Impressions from Strategic Publishing<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">From search engines to AI visibility: a strategic shift<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As consumer behavior shifts toward conversational AI and zero-click search, Marketing Link became one of the <strong>first agencies to optimize for AI-generated content discovery<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They now actively track traffic and brand mentions in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Gemini<\/li>\n\n\n\n<li>ChatGPT<\/li>\n\n\n\n<li>Perplexity.ai<\/li>\n\n\n\n<li>Bing Copilot<\/li>\n\n\n\n<li>DeepSeek<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">By formatting content correctly and distributing it through authoritative sources, Marketing Link ensures their clients are surfaced in <strong>non-traditional discovery channels<\/strong>\u2014a significant advantage in 2025\u2019s evolving search landscape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI visibility wins:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>254% increase in traffic from AI-native sources<\/li>\n\n\n\n<li>Consistent appearances in queries like \u201cbest PPC agency\u201d and \u201cSEO consultant Europe\u201d<\/li>\n\n\n\n<li>Higher AI-assigned authority based on structured content and backlinks<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cAI discovery is the future. PRNEWS.IO helped us secure a first-mover advantage.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Why PRNEWS.IO?  <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"1188\" src=\"\/blog\/wp-content\/uploads\/2025\/07\/image8.png\" alt=\"\" class=\"wp-image-27983\" style=\"width:388px;height:auto\" srcset=\"\/blog\/wp-content\/uploads\/2025\/07\/image8.png 888w, \/blog\/wp-content\/uploads\/2025\/07\/image8-480x642.png 480w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u201cOne of the key advantages is that PRNEWS.IO removes the need for constant placement monitoring\u2014unlike manual outreach. There\u2019s no stress or wasted time trying to figure out where the content disappeared, as often happens with direct placements. With PRNEWS.IO, all it takes is a quick message to support. Since we started using the platform in 2018\u2014across more than 500 projects\u2014we\u2019ve only had to do that three times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s extremely convenient and efficient to have everything in one dashboard\u2014from placing interviews and press releases to full-feature articles and even content writing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over a dozen years in marketing, I\u2019ve tried seven European PR services, four U.S. and Canada ones, dedicated outreach teams, and direct publishing. We ended up choosing PRNEWS.IO exclusively for our own agency and our clients\u2014it\u2019s a partner we trust and rely on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now, in the AI era, we\u2019re facing a new challenge\u2014visibility in AI tools and rankings. Thanks to PRNEWS.IO, we\u2019ve secured trusted backlinks, run experiments, and are now expanding our SEO service to support brand visibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, just 30 quality articles placed through PRNEWS.IO resulted in a 25% increase in Google impressions and a 254% boost in traffic from AI-driven tools that also index and recommend content.<br>The marketing world is evolving\u2014we\u2019re growing, PRNEWS.IO keeps advancing, and with rising demand, new channels are opening. We\u2019re happy to explore them with a long-time trusted partner by our side.\u201d \u2014 <em>Mykola Lukashuk<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: a blueprint for agencies in the AI-first era<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Link\u2019s success story illustrates what\u2019s possible when a digital agency embraces <strong>performance-based PR<\/strong>, grounded in <strong>transparency, automation, and AI-readiness<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re an agency leader or a growth marketer, PRNEWS.IO offers a way to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scale brand exposure across global media<\/li>\n\n\n\n<li>Build domain authority with SEO-ready backlinks<\/li>\n\n\n\n<li>Tap into AI-driven search platforms before your competitors do<\/li>\n\n\n\n<li>Replace outdated PR methods with a <strong>fast, data-rich, and scalable<\/strong> solution<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><a href=\"https:\/\/prnews.io\/get\/questionary.html\"><img decoding=\"async\" src=\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2025\/02\/newbanner.png\" style=\"width: 100%;padding-bottom: 30px;padding-top: 30px;\"><\/a> \n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Company: Marketing LinkCEO: Mykola LukashukFounded: 2014Headquarters: InternationalSpecialization: SEO, Pay-Per-Click (PPC), Paid Social, Digital PR Marketing Link is a full-service digital marketing agency with a sharp focus on performance-driven results. Since its inception, the agency has worked across multiple industries including fashion, legal, healthcare, and technology, delivering measurable impact through precision SEO and paid marketing strategies. But as the digital ecosystem evolved\u2014and the need for authoritative online presence grew\u2014Marketing Link recognized it needed to modernize one critical component: public relations. The challenge: outdated PR tactics in a fast-moving digital world As competition intensified in the digital space, Marketing Link\u2014a growing agency\u2014faced<\/p>\n","protected":false},"author":2,"featured_media":27989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-27965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/27965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=27965"}],"version-history":[{"count":12,"href":"\/blog\/wp-json\/wp\/v2\/posts\/27965\/revisions"}],"predecessor-version":[{"id":29449,"href":"\/blog\/wp-json\/wp\/v2\/posts\/27965\/revisions\/29449"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/27989"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=27965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=27965"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=27965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}