{"id":19594,"date":"2024-09-23T10:15:51","date_gmt":"2024-09-23T08:15:51","guid":{"rendered":"http:\/\/49.13.112.60\/blog\/?p=19594"},"modified":"2024-10-14T22:09:49","modified_gmt":"2024-10-14T20:09:49","slug":"michelle-glogovac","status":"publish","type":"post","link":"\/blog\/michelle-glogovac.html","title":{"rendered":"The power of podcasts: an interview with Michelle Glogovac"},"content":{"rendered":"\n

At PRNEWS.IO, we continue to work on our project, Her PR Journey<\/a>, where we publish interviews with amazing women in the PR industry. <\/p>\n\n\n\n

Today, we\u2019re excited to meet Michelle Glogovac, an award-winning publicist and THE Podcast Matchmaker\u2122\ufe0f. Michelle is the host of the My Simplified Life<\/em> podcast and the author of the book How To Get On Podcasts<\/em>, which was released on January 19, 2024, by McGraw Hill.<\/p>\n\n\n\n

In this interview, Michelle shares her journey and insights into the podcast industry, including her passion for storytelling and the importance of personal branding. Join us as we dive into her expertise and the evolving world of podcasts.<\/p>\n\n\n\n

Contacts: Instagram<\/a> | LinkedIn<\/a> | Website<\/a> | Podcast PR Agency<\/a><\/p>\n\n\n\n

Michelle Glogovac on Transforming Lives Through Podcasting<\/h2>\n\n\n
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PRNEWS.IO: <\/strong>Can you tell us about your journey and what led you to specialize in the podcast industry? <\/p>\n\n\n\n

Michelle Glogovac: <\/strong>Growing up I always wanted to be an attorney. I brought a briefcase to Kindergarten and majored in Law in college. I needed a part-time job in college and could walk to the airport which is where my corporate aviation career began. After graduating from UCSB, I stayed in aviation for 18 years, obtained my Masters in Law, got married and had two children. I was laid off from my job in 2018 and it was then that I decided I wanted to do work that I found meaningful and would better the world for my kids. That\u2019s when I discovered podcasts and how storytelling builds empathy, helps educate and entertain people and has the power to change the world. I learned all I could about podcasts and produced shows, launched my own and ultimately started my podcast PR agency, The MLG Collective\u00ae.<\/p>\n\n\n\n

PRNEWS.IO: <\/strong>As THE Podcast Matchmaker\u2122\ufe0f, what strategies do you employ to match clients with the right podcasts for their target audience?<\/p>\n\n\n\n

Michelle Glogovac: <\/strong>My number one strategy is listening to both my clients and to podcast hosts. What are they both trying to achieve with those who are listening to them and who are they trying to reach with their message? By identifying the commonalities, I\u2019m able to determine and create collaborative matches. <\/p>\n\n\n\n

I spend a lot of time getting to know my clients, listening to their stories and journey, finding out what they\u2019re experts on and more. Oftentimes it can be hard for us to define our own speaking topics because we get inside our own heads, we get in our own way. By being an outsider per se, I\u2019m able to listen to my clients and reiterate what they\u2019ve told me and craft them into speaking topics that are unique and interesting to podcast hosts and audiences. <\/p>\n\n\n\n

PRNEWS.IO: <\/strong>Could you share some insights on how storytelling can be leveraged to grow businesses and elevate individuals as thought leaders in the podcasting space?<\/p>\n\n\n\n

Michelle Glogovac: <\/strong>People love hearing stories. It\u2019s human nature to want to learn how someone\u2019s journey has led them to where they are today, to find inspiration in what another human being has accomplished, what excites them and what they\u2019ve learned along the way. We also love to hear the \u201cwhy\u201d behind people doing what they do because it gives a foundation for the rest of us to empathize and understand the meaning behind why a business was built, why a cause is so important, how someone has overcome obstacles and more. Stories connect us. By sharing your story on podcasts, you\u2019re allowing listeners to hear not only what\u2019s important to you and why but also to hear your story in your own words. This allows podcast listeners to truly get to know you and your story without ever having met you and that\u2019s powerful. <\/p>\n\n\n\n

I have worked with nonprofits who share the stories of teammates on podcasts because it allows listeners to fully understand why the cause is so important to those who work there, why they too should care about a specific cause and what their goal is. For thought leaders, they\u2019re able to share their expertise and knowledge with podcast listeners. The host is extending the trust their listeners have given them to the guest which is how and why a guest is elevated on a podcast. Podcast listeners value a host\u2019s show and opinion and that value and trust is give to the guests a host invites on their show. <\/p>\n\n\n

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PRNEWS.IO: <\/strong>What inspired you to write your book, “How To Get On Podcasts,” and what key takeaways can readers expect from it?<\/p>\n\n\n\n

Michelle Glogovac: <\/strong>I wanted to not only make podcast pitching and guesting accessible to everyone but also to help create industry standards when it comes to pitching to podcasts and showing up as a great guest. This isn\u2019t just a how-to book. It\u2019s packed with personal stories about my own journey, real examples of do\u2019s and don\u2019ts when it comes to pitching and also offers a behind the scenes look at what every podcast host is doing from the launch of their show to producing every episode. <\/p>\n\n\n\n

Readers will walk away with a solid foundation of knowing all that goes into a podcast, best practices for pitching to a podcast, how to create their speaking topics and media kit, how to prepare for an interview and how to create marketing content from every interview by repurposing their podcast interviews. <\/p>\n\n\n\n

PRNEWS.IO: <\/strong>How do you believe podcasting has evolved over the years, and what trends do you foresee shaping its future?<\/p>\n\n\n\n

Michelle Glogovac: <\/strong>Podcasts have been around for over 20 years but it\u2019s only been in the past 5 years that they\u2019ve gained incredible popularity. We are seeing not only more people listening to shows, but also younger generations including children who are listening. More podcast shows are being launched, more companies are seeing the value in podcasts and understanding the trust that is put into hosts, therefore more advertising spend is being focused on podcasts. People are wanting to connect with other people and podcasts allow us to do that, no matter where we are in the world. <\/p>\n\n\n\n

We are seeing more video come to play in podcasts but I do believe that audio will remain the focus of podcasts. My hope is that we\u2019ll see more growth and ad spend on independent podcasts where the host is not a celebrity but someone who’s hosting talent simply shines through. We already see people turning to podcasts for news, opinions, education and politics and I believe that will only grow as time goes on.<\/p>\n\n\n

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PRNEWS.IO: <\/strong>When it comes to promoting podcasts, what are some effective strategies you’ve found to be successful in reaching and expanding your audience?<\/p>\n\n\n\n

Michelle Glogovac: <\/strong>Sharing every podcast episode and interview is of the utmost importance. There are over a dozen ways to repurpose a podcast episode and both hosts and guests should be doing all of them in order to leverage the greatest reach.<\/p>\n\n\n\n

Some of the ways you can repurpose a podcast interview include:<\/p>\n\n\n\n