{"id":19129,"date":"2024-08-22T19:38:08","date_gmt":"2024-08-22T17:38:08","guid":{"rendered":"http:\/\/49.13.112.60\/blog\/?p=19129"},"modified":"2025-04-24T21:30:19","modified_gmt":"2025-04-24T19:30:19","slug":"nina-shibly-chamlian","status":"publish","type":"post","link":"\/blog\/nina-shibly-chamlian.html","title":{"rendered":"Unveiling the PR queen of the middle east: Nina Shibly chamlian\u2019s success story"},"content":{"rendered":"\n

At PRNEWS.IO, we\u2019re excited to continue our project, Her PR Journey<\/a><\/em>, where we share interviews with incredible women in the PR industry. Today, we\u2019re thrilled to introduce you to Nina Shibly Chamlian<\/a>, the Managing Director at Qraft Qommunications<\/a>. Join us as we dive into her inspiring journey, insights, and the unique approaches she brings to the world of public relations.<\/p>\n\n\n\n

Meet the Woman Behind UAE’s PR Powerhouse<\/h2>\n\n\n\n

PRNEWS.IO:<\/strong> Could you please introduce yourself and tell us about your experience in the field of communications and PR?<\/strong><\/p>\n\n\n\n

N.S:<\/strong> My name is Nina Shibly, and I have been a professional in the PR industry in Dubai, UAE, for over 25 years. Today, I am the proud owner, founder, and managing director of Qraft Qommunications L.L.C., a regional PR agency serving multinational clients in the beauty, luxury, FMCG, and retail industries.<\/p>\n\n\n\n

PRNEWS.IO: <\/strong><\/span>You are the founder of Qraft Qommunications. What inspired you to create your own agency, and what unique approaches do you use in your work?<\/strong><\/p>\n\n\n\n

N.S:<\/strong> I have been passionate about PR since my trainee days. PR and Communications are essential drivers of every marketing strategy for product or service launches. While many overlook the impact of PR, those who understand it, like me, relish creating magic through it. My approach centers on the magic of human connections. Although the work demands extensive planning, research, and long hours of hard work and on-ground execution, it always begins with the basics: authentic human connections, whether with clients, suppliers, or my team.<\/p>\n\n\n\n

\"Nina<\/figure>\n\n\n\n

PRNEWS.IO: <\/strong><\/span>Can you describe some of the challenges and successes you’ve experienced as a woman leading a communications agency?<\/strong><\/p>\n\n\n\n

N.S:<\/strong> I believe that the communications and PR industry is particularly well-suited for women. While I don\u2019t mean to diminish the contributions of men, I think women possess the ideal skill set for navigating the world of PR. We are patient, great listeners, adept multi-taskers, and deeply empathetic. These qualities, along with many others, give women a distinct advantage in this field. As a female owner of an agency, I\u2019ve encountered numerous challenges and obstacles. However, I am fortunate to live and work in the UAE, a country that prioritizes female empowerment through its policies and initiatives. This support enables me to overcome any challenges and continue moving forward.<\/p>\n\n\n\n

PRNEWS.IO:  How has the role of women in the PR industry evolved since you began your career?<\/strong><\/p>\n\n\n\n

N.S:<\/strong> The role of women in the PR industry has surely evolved, but is it enough?<\/p>\n\n\n\n

The rise of social media has paralleled the rise of female voices. Today, brands and companies increasingly collaborate with social media celebrities, known as influencers, based on compelling statistics. On Instagram, 78% of influencers monetizing their accounts are female, compared to 22% male. On TikTok, 76% of influencers identify as female, while 24% are male; on YouTube, the numbers are 69% female and 31% male. These statistics highlight the significant impact of female voices in our communities. Despite the prevalence of women in executive and decision-making roles in PR, whether in companies or agencies, the majority of CEOs and regional directors are still men. Women excel in PR and are essential to the industry, but our expertise extends far beyond these roles and deserves recognition through actions, not just words.<\/p>\n\n\n

\n
\"Nina<\/figure>\n<\/div>\n\n\n

PRNEWS.IO<\/strong>:  What strategies do you believe are most effective in promoting gender diversity and empowering women in leadership positions within the PR industry?<\/strong><\/p>\n\n\n\n

N.S:<\/strong> Promoting gender diversity and empowering women in leadership positions within the PR industry requires a multifaceted approach. Key strategies include establishing formal mentorship and sponsorship programs to provide guidance and advocacy, offering leadership development programs tailored to prepare women for executive roles, and implementing transparent recruitment and promotion practices to ensure equal consideration.<\/p>\n\n\n\n

PRNEWS.IO<\/strong>: In your opinion, what role do media articles play as a PR tool? How has their effectiveness changed with the development of digital media?<\/strong><\/p>\n\n\n\n

N.S:<\/strong> The role of media outlets has undoubtedly changed drastically with the evolution of digital media. Many outlets have adapted to these changes by transforming their operations into the digital sphere. Today, the approach to media relations has shifted from seeking coverage in print to prioritizing online publications and social media coverage by the same outlets. Despite these changes, the importance of media and the value of journalism remain undeniable. We continue to work with media titles that have been around for over 50 years, largely due to the credibility they provide. Media, whether in print or digital form, is indispensable and will always be a crucial element in the world of PR.<\/p>\n\n\n\n

\"Need<\/a><\/figure>\n\n\n\n

PRNEWS.IO: You have significant experience working in the Middle East. What specific characteristics of PR and communications in this region would you highlight?<\/strong><\/p>\n\n\n\n

N.S:<\/strong> In the Middle East, PR and communications are uniquely influenced by a rich cultural heritage and diverse audience demographics. One of the key characteristics is the importance of building and maintaining strong relationships, as personal connections and trust are highly valued in this region. This relationship-driven approach is essential for successful media relations and stakeholder engagement.<\/p>\n\n\n\n

Another notable aspect is the region\u2019s rapid adoption of digital and social media, which has transformed communication strategies. While traditional media still holds significant sway, there\u2019s a growing emphasis on digital platforms to reach younger, tech-savvy audiences. Moreover, the diversity within the Middle East, with its mix of languages, traditions, and social norms, necessitates a nuanced and localized approach to messaging and campaigns.<\/p>\n\n\n\n

Additionally, the region\u2019s regulatory environment can vary significantly from one country to another, making it crucial for PR professionals to stay informed about local laws and guidelines. Finally, the emphasis on reputation management and corporate social responsibility is strong, with brands often expected to contribute positively to their communities and uphold high ethical standards. These unique characteristics shape the practice of PR and communications in the Middle East, requiring a culturally sensitive, adaptive, and strategic approach.<\/p>\n\n\n\n

PRNEWS.IO: How do you balance your roles as a mother of two daughters and the head of a communications agency? What advice would you give to women seeking to achieve a balance between career and family?<\/strong><\/p>\n\n\n

\n
\"Nina<\/figure>\n<\/div>\n\n\n

N.S:<\/strong> Balancing my roles as a mother of two daughters and the head of a communications agency requires careful planning, prioritization, and a strong support system. I find that clear communication and setting boundaries are essential in managing both personal and professional responsibilities. I prioritize my time by focusing on what truly matters, whether it\u2019s quality time with my family or critical projects at work. Additionally, I rely on a supportive network, embodied by my husband and partner, Ben. I definitely couldn\u2019t have done it without him.<\/p>\n\n\n\n

My advice to women seeking to achieve a balance between career and family is to be kind to yourself and understand that it\u2019s okay to ask for help. It\u2019s important to set realistic expectations and recognize that perfect balance is often unattainable; instead, aim for a harmony that works for you and your family. Remember, it\u2019s possible to pursue a fulfilling career while also being present for your family.<\/p>\n\n\n\n

PRNEWS.IO: How do you integrate digital strategies and social media into traditional PR approaches? What innovative methods do you use in your work?<\/strong><\/p>\n\n\n\n

N.S:<\/strong> We start by ensuring that our core messages and brand narratives are consistent across all platforms, whether it\u2019s a press release, social media post, or digital content. Social media channels are used to amplify traditional PR efforts, allowing us to reach broader and more targeted audiences quickly and efficiently. For example, we complement media outreach with digital content strategies that include influencer partnerships, online media placements, and engaging social media campaigns.<\/p>\n\n\n\n

In terms of innovative methods, we frequently utilize data analytics to measure the impact of our campaigns in real-time. This helps us refine our strategies and tailor our content to better resonate with our audience. We also employ advanced targeting techniques, such as audience segmentation<\/a> and personalized content, to reach specific demographics effectively. Additionally, we leverage multimedia elements like videos, infographics, and interactive content to enhance storytelling and increase engagement. By integrating these digital tools with traditional PR, we create more dynamic and responsive communication strategies that not only reach but also engage and inspire our audiences.<\/p>\n\n\n\n

PRNEWS.IO: What advice would you give to young professionals, especially women, who want to build a successful career in communications and PR?<\/strong><\/p>\n\n\n\n

N.S:<\/strong> To maximize your success, follow this simple formula: Research + Networking = Reach = ROI<\/a>.<\/p>\n\n\n\n

Achieving a high Return on Investment (ROI)\u2014a key measure of success\u2014requires a strategic approach. Begin with thorough research to understand your audience and market. Next, leverage networking to build valuable connections and expand your reach.<\/p>\n\n\n\n

Remember: Don\u2019t reinvent the wheel. Avoid taking things personally, and most importantly, have fun with the process. Your enthusiasm and strategic approach will lead to better outcomes and a greater impact for your clients.<\/p>\n\n\n<\/a> \n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

At PRNEWS.IO, we\u2019re excited to continue our project, Her PR Journey, where we share interviews with incredible women in the PR industry. Today, we\u2019re thrilled to introduce you to Nina Shibly Chamlian, the Managing Director at Qraft Qommunications. Join us as we dive into her inspiring journey, insights, and the unique approaches she brings to the world of public relations. Meet the Woman Behind UAE’s PR Powerhouse PRNEWS.IO: Could you please introduce yourself and tell us about your experience in the field of communications and PR? N.S: My name is Nina Shibly, and I have been a professional in the PR<\/p>\n","protected":false},"author":17,"featured_media":19132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[1011],"class_list":["post-19129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations","tag-her-pr-journey"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/19129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=19129"}],"version-history":[{"count":8,"href":"\/blog\/wp-json\/wp\/v2\/posts\/19129\/revisions"}],"predecessor-version":[{"id":26242,"href":"\/blog\/wp-json\/wp\/v2\/posts\/19129\/revisions\/26242"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/19132"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=19129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=19129"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=19129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}