{"id":18203,"date":"2024-07-01T08:47:13","date_gmt":"2024-07-01T06:47:13","guid":{"rendered":"http:\/\/49.13.112.60\/blog\/?p=18203"},"modified":"2024-07-01T08:47:14","modified_gmt":"2024-07-01T06:47:14","slug":"the-viral-coefficient-is-the-cure-or-the-poison","status":"publish","type":"post","link":"\/blog\/the-viral-coefficient-is-the-cure-or-the-poison.html","title":{"rendered":"The viral coefficient is the cure or the poison?"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Have you ever thought about how we find out about new products, trends, new films, or movies? You might think that this is obvious \u2013 we have television, internet, or radio advertising all around us every day. Big brands use billboards, malls partner with stores to promote their products, and movies are always on the news. Therefore, it is concluded that a person should sit in a bunker only if he has not heard about the popularity of new jeans or a new brand of cosmetics that has just gone on sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But in fact, the greatest influence on the buyer is precisely the advice of relatives, loved ones, or some influential figure in the media space. The world of marketing and advertising has changed, so encouraging someone to buy is no longer so easy. We are unlikely to buy a cream only after hearing about it in an advertisement, but if we hear a sincere recommendation from someone, then we are already on the way to purchase.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new concept of virality covers all companies and brands and is now an integral part of every marketing plan. In this article, we will help you put all the puzzles together and provide yourself with the highest viral coefficient!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Viral Coefficient?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The viral coefficient is the number of new customers or users that an existing user can attract. It works like this: one customer bought something, tried it, liked it, told a friend about it; a friend heard it, was interested in it, and bought it too; then a friend told several more friends, friends shared it on the Internet &#8211; and as a result, everyone now knows about this product. Therefore, the viral coefficient means the calculation of the growth of the number, where the growth rate is proportional to the value of the referrals &#8211; in other words, how many people can be attracted to your business according to the current number of your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Word of mouth is the key to successfully building a brand&#8217;s reputation and charging for insane popularity among buyers. Remember how in our childhood, parents always bought all things from sellers &#8220;verified&#8221; by their friends, and they always returned to these people again and again, regardless of the opening of other stores or shopping centers. Virality is a big plus for the trust of the client, which will assure you the same effect and only a fool would not start using it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Viral coefficient formula<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As in any other mathematical value, the viral coefficient has its calculation formula, which is not difficult and is quite capable of self-calculation:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Viral Coefficient (K) = Invitations \u00d7 Conversion Rate<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Definition:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invitations are about the average number of invitations that your one client sends to new potential buyers<\/li>\n\n\n\n<li>Conversion Rate is about the likely percentage of new customers who used this invitation and will go to your page.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u200b\u200bHow to calculate the Viral coefficient?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When calculating the coefficient, it is important to remember the essential of clear numbers, because hypotheses are relevant only when the business strategy is just being built and does not yet exist in real life. Numbers allow us to rely on reality, not to invent things that do not exist, which can lead to negative results and unfulfilled expectations. So, remember that the limit of your development is in numbers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>To teach you how to do this, let&#8217;s look at hypothetical examples:<\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>You have an online clothing store with 300 current customers. To attract more clients, you need each of your customers to send 10 invitations. Let\u2019s take the 70% probability of using this invitation. If your 300 customers will send 10 invitations, then you can gain 3,000 new customers. Let\u2019s count (300*10*70%)\/300=7. If you subtract 70% from 3000, then you get 2100 new buyers and the viral coefficient will be 7.<\/li>\n\n\n\n<li>You made a TikTok video about a new sunscreen. 20 of your first customers saw and bought it, earning a discount on their next purchase if at least two of their friends buy the product. Therefore, we calculate that the probability of using the invitation is 50%, so (20*2*50%)\/20=1. This means that if your 20 customers send an invitation to 2 friends, it will already be 40 potential customers, but we have a 50% probability, so the number of new customers will be 20, and in total, you can have 40 customers, and the viral coefficient is 1.<\/li>\n\n\n\n<li>You have a large company that specializes in camping equipment. You have 200,000 customers in your country. Since your company is number-one and stands out for its quality, the percentage of use of the invitation will be 40%. In this case, if your 200,000 customers send at least 5 invitations each, then it will be a total of 1,000,000 invitations. So, let&#8217;s count (200,000*5*40%)\/200,000=2. 40 percent of 1,000,000 gives you 400,000 new customers and the viral coefficient will be 2.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>To calculate the Viral Coefficient you also need to know:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As we mentioned before, <strong><em>take only real numbers of buyers.<\/em><\/strong> There is also a possibility that even if your 300 buyers send 10 invitations each, no one may use it. In this case, your coefficient will be zero. Refusal may be due to your brand&#8217;s position in the market, insufficient reviews, or price mismatch. In order not to be rejected, you should ensure that your reputation is not tarnished by negative reviews and be confident in the quality of your product.&nbsp;<\/li>\n\n\n\n<li>No matter how your marketers try to improve or change this indicator,<strong><em> the viral coefficient is a natural process<\/em><\/strong> you do not influence. The likelihood of buying a product or increasing demand for it depends on other external factors, such as the situation in the country, climate changes, the popularity of individual stars or influencers, and the needs of your target audience.<\/li>\n\n\n\n<li>Virality is a very <strong><em>cyclical phenomenon<\/em><\/strong>. Someone heard something, bought it, recommended it to a friend, and a friend to a friend, and so it goes on in a circle. It is important here that this cycle only lasts for a while, but is short because it increases the number of customers and helps the business grow. This is both a plus and a minus of virality.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Viral coefficient benchmarks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After calculating the virality coefficient, the question arises &#8211; how to understand that my content will become viral and attract new customers? Therefore, your coefficient must be greater than 1 for your content to go viral. Compared to planting flowers at different times of the year, when the temperature is below zero, the flowers cannot grow and please us with their flowering and growth, but when the temperature is above 1 degree, most likely, they will soon please us with their abundant exuberance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The popularity of your content continuously increases as your coefficient increases or the viral cycle decreases, or both. The more we water the flowers, the more they have a chance to bloom. But do not forget that each product, like a flower, is individual, and the reliability coefficient can be useful not only when it is greater than 1. Let&#8217;s explore the various viral coefficient benchmarks and their impact on your virality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>0,5 and below<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unfortunately, if you own this coefficient, your content will not go viral, at least not yet. This coefficient means, that each of your customers provides you with less than half of a new potential client, which clearly reduces the commerciality of your product. It is a pity, but it is worth trying a new form of promoting this product, virality will not help you in this case.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From 0,5 to 0,10<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In this case, you can be merrier. This is not a low coefficient, but not a high one either. However, you still can&#8217;t achieve lucrative results like when your coefficient is above 1. Nevertheless, you get all the cards you need to win the game and a great canvas to create your best painting.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1,0 and above<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Congratulations! You have done a great job and your content has huge potential to go viral and viral inch by inch! Customers invite more potential customers, your product is on everyone&#8217;s ears, and people are crazy about your product &#8211; what could be better? However, remember that there is no limit to perfection and your viral coefficient should increase more and more.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What about B2B SaaS viral coefficient benchmarks?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The paradox is that companies that cooperate with companies do not have to have a high viral coefficient, it will be enough even below 0,5 &#8211; and still, everyone will be in the plus. Private companies do not necessarily need to share real numbers with others to increase sales and customers, so do not be too quick to get upset by low coefficients.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ways to Become Viral<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today, we have a great opportunity to go viral with the constant development of new platforms, websites, apps, and services. Teenagers are into TikTok, adults are into Instagram and Facebook, and elderly people still prefer radio, newspapers, or magazines. For your business to go viral, you need to decide on which platform you can achieve the most impact, impact, and upliftment. And we are here for you to help you!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Websites<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the Internet allowed us to create websites &#8211; we started using websites to promote various products, other websites, music, events, or movies. If a website publishes new articles and updates daily, it gets 15,001 to 250,000 visitors per month. To go viral, you should post information about your brand or company on different websites. It works simply &#8211; a person goes to the website, reads about you, is interested in you, and is already going to buy something from you. This will definitely make you or your product memorable, leading to promotions and referrals. On the positive side, information about you can spread not only in your country or region but also further across the planet. Your responsibilities are simple: choose the target audience, choose the appropriate site, and go!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social Medias (Instagram, Facebook, X)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should have noticed that nowadays people don&#8217;t buy something just from advertising &#8211; the newest form of marketing is influencer marketing. An important figure in the media, her\/his words, and the things she\/he buys influence subscribers and followers. People are most likely to buy something from the influence of a person they follow, even subconsciously knowing that it is also marketing, they still make a purchase, because this type of &#8220;silent&#8221; marketing gives a feeling of closeness between the influencer and the follower. It works exactly like this &#8211; people are fueled by the feeling that they were advised to buy by good friends, and not by a blogger with an audience of 100,000 followers. If you want to take this path to virality, then you need to choose the right person who will make your product so popular that it will be talked about even after your collaboration ends.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>TikTok<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although TikTok is also a type of social media, we prefer to separate it into another category because TikTik&#8217;s algorithms work differently. If on Instagram or Facebook, people buy things more thoughtfully, TikTok affects more customers. The modern generation trusts TikTok 1000% and takes all words at face value, which reinforces the idea of \u200b\u200ba consumer society. If a person now says that they heard or read something about this product, there is a chance that it was TikTok. Influencers are also on TikTok, and on this platform, it is very easy to go viral with a trend, product, idea, or song &#8211; just one popular person says it or shows it in a video, and people are already caught up in the trend. TikTok has a great influence on teenagers who are not yet able to think critically and follow the call of fashion and trends. If your product is recommended to teenagers, then it has a high chance of becoming viral, so you can try to adjust the algorithm specifically for this target audience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During this lengthy process, you should know <em>a few tips to increase your chances of going viral:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To increase the interest of customers, you can <em>mention an issue or news related to politics or that affects public life<\/em> &#8211; this will attract more attention to you, and indicate your conscious position and broad perspective<\/li>\n\n\n\n<li>Once you go viral, do not worry about your product running out. <em>The absence of a product can increase customer interest and even start a hunt for that product<\/em>. It will not kill your business, but you should pay attention to a dynamic strategy<\/li>\n\n\n\n<li><em>Learn from other people&#8217;s mistakes<\/em>. Research your competitors and learn about their dynamic and viral chances. This will help you prevent the negative results of trying to go viral<\/li>\n\n\n\n<li><em>Do what you want your customers to do<\/em>. Share your company with all your friends, and family members, because self-promotion is also a way to go viral<\/li>\n\n\n\n<li><em>Each product is unique and not everything can become viral.<\/em> Do not hope that if one product has become viral, then others will also be on this wave of popularity. It does not always work that way. But you can be sure that at least people have already heard about your brand!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Become Viral With PRNEWS.IO<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The only way to become viral is to make a loud statement about yourself or your product. Correct self-presentation is also important and a developed strategy on the way to virality. In this case, PRNEWS.IO is here to assist you!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/prnews.io\/sites\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"281\" src=\"\/blog\/wp-content\/uploads\/2023\/10\/banner-1-1024x281.png\" class=\"wp-image-14535\" alt=\"Need articles in the media?\" srcset=\"\/blog\/wp-content\/uploads\/2023\/10\/banner-1-1024x281.png 1024w, \/blog\/wp-content\/uploads\/2023\/10\/banner-1-300x82.png 300w, \/blog\/wp-content\/uploads\/2023\/10\/banner-1-150x41.png 150w, \/blog\/wp-content\/uploads\/2023\/10\/banner-1-768x210.png 768w, \/blog\/wp-content\/uploads\/2023\/10\/banner-1-1536x421.png 1536w, \/blog\/wp-content\/uploads\/2023\/10\/banner-1-480x132.png 480w, \/blog\/wp-content\/uploads\/2023\/10\/banner-1.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Why you should choose PRNEWS.IO?<\/em><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>PRNEWS.IO specializes in raising various companies or personal brands to the level of a global scale! We provide you with a comprehensive guide that starts with learning about your platform and ends with choosing the best publishing options along with creating your content.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\">\n<li>We work with more than 50,000 content marketing platforms, you should first register on our website, and then you can check and filter the platforms according to your preferences. We have a lot of different additional options and filters that will simplify and improve your search for the best opportunities to publish about your brand.<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\">\n<li>Once you have chosen the right platform for you, you can check out all the options and pricing, as well as access SEO metrics and monthly visits. Our company buys website traffic data from SimilarWeb so you can have access to the most relevant and high-quality traffic!<\/li>\n<\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\">\n<li>PRNEWS.IO also provides you with a Writing Service if you do not want to write it by yourself. To increase the number of views of your article, you can add 1000 additional article views, and to improve SEO and backlinks for your article, we offer you additional link-building services such as a link wheel.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">With cooperation with PRNEWS.IO, you can be calm about your virality coefficient &#8211; make the right choice and contact our team!<\/p>\n\n\n<a href=\"https:\/\/prnews.io\/get\/questionary.html\"><img decoding=\"async\" src=\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2025\/02\/newbanner.png\" style=\"width: 100%;padding-bottom: 30px;padding-top: 30px;\"><\/a> ","protected":false},"excerpt":{"rendered":"<p>Have you ever thought about how we find out about new products, trends, new films, or movies? You might think that this is obvious \u2013 we have television, internet, or radio advertising all around us every day. Big brands use billboards, malls partner with stores to promote their products, and movies are always on the news. Therefore, it is concluded that a person should sit in a bunker only if he has not heard about the popularity of new jeans or a new brand of cosmetics that has just gone on sale. But in fact, the greatest influence on the<\/p>\n","protected":false},"author":2,"featured_media":18206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857],"tags":[],"class_list":["post-18203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"\/blog\/wp-json\/wp\/v2\/posts\/18203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/comments?post=18203"}],"version-history":[{"count":2,"href":"\/blog\/wp-json\/wp\/v2\/posts\/18203\/revisions"}],"predecessor-version":[{"id":18207,"href":"\/blog\/wp-json\/wp\/v2\/posts\/18203\/revisions\/18207"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/media\/18206"}],"wp:attachment":[{"href":"\/blog\/wp-json\/wp\/v2\/media?parent=18203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/categories?post=18203"},{"taxonomy":"post_tag","embeddable":true,"href":"\/blog\/wp-json\/wp\/v2\/tags?post=18203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}