{"id":10092,"date":"2024-01-04T10:33:00","date_gmt":"2024-01-04T08:33:00","guid":{"rendered":"http:\/\/3.72.156.28\/blog\/?p=10092"},"modified":"2026-03-09T15:26:22","modified_gmt":"2026-03-09T13:26:22","slug":"media-monitoring-tools","status":"publish","type":"post","link":"\/blog\/media-monitoring-tools.html","title":{"rendered":"The top 10 media monitoring tools for PR pros"},"content":{"rendered":"\n\n\n

To effectively apply all the benefits media monitoring offers, you need a robust media monitoring tool. Most existing media monitoring tools will cover all of the types of monitoring, described in the article mentioned above. To help you choose the best media tracking tool for your needs, we\u00b4ve created a list of the most popular services.<\/p>\n\n\n\n

\"List<\/figure>\n\n\n\n

Definition of Media Monitoring Tools<\/strong>: Media monitoring tools are software applications or services designed to track, collect, and analyze information from various media sources, including traditional and digital channels. These tools systematically scan and monitor news articles, social media platforms, blogs, forums, and other online content to identify and report mentions of specific keywords, phrases, brands, or topics.<\/p>\n\n\n\n

Table Outlining Various Media Monitoring Tools<\/h2>\n\n\n\n
Tool Name<\/th>Features<\/th>Pricing<\/th>Platforms<\/th><\/tr><\/thead>
Brand24<\/strong><\/td>Real-time mentions tracking, sentiment analysis<\/td>Starting at $49\/month<\/td>Web, iOS, Android<\/td><\/tr>
Meltwater<\/strong><\/td>Media intelligence, social media monitoring<\/td>Contact for pricing<\/td>Web, iOS, Android<\/td><\/tr>
Google Alerts<\/strong><\/td>Basic keyword-based alerts<\/td>Free<\/td>Web<\/td><\/tr>
Talkwalker<\/strong><\/td>Social media listening, analytics<\/td>Contact for pricing<\/td>Web<\/td><\/tr>
Hootsuite<\/strong><\/td>Social media management, monitoring<\/td>Starting at $19\/month<\/td>Web, iOS, Android<\/td><\/tr>
Cision<\/strong><\/td>PR and media monitoring, analytics<\/td>Contact for pricing<\/td>Web, iOS, Android<\/td><\/tr>
Mention<\/strong><\/td>Real-time media monitoring, competitor analysis<\/td>Starting at $25\/month<\/td>Web, iOS, Android<\/td><\/tr><\/tbody><\/table>
Note: Pricing information may vary based on features, usage, and subscription plans. It’s advisable to check the official websites of these tools for the most up-to-date and accurate information.<\/figcaption><\/figure>\n\n\n\n

List of Media Monitoring Tools<\/h2>\n\n\n\n

In the following list, we focused on the tools that offer more than just social media listening. You can choose between free, premium, and enterprise-level media monitoring services, that will notify you about publicly available mentions and relevant keywords.<\/p>\n\n\n\n

Google Alerts<\/h3>\n\n\n\n
\"Google<\/figure>\n\n\n\n

Google Alerts, is a free content change monitoring and notification service created by the largest search engine in the world, Google.<\/p>\n\n\n\n

Google Alerts offers you to select specific keywords to get email alerts. Once you set up your alert for the keywords you want to know, you will start getting the emails when those keywords are mentioned on the web pages, newspaper articles, or blogs.<\/p>\n\n\n\n

The only disadvantage of Google alerts is that it doesn\u2019t monitor social networks. So if you want to track what is being said about your brand on social media, you\u2019ll need to use a separate social listening tool.<\/p>\n\n\n\n

Pricing: FREE<\/p>\n\n\n\n

Twilert<\/h3>\n\n\n\n
\"Twilert<\/figure>\n\n\n\n

Twilert<\/a> is a Twitter monitoring tool that sends email alerts when specific keywords, hashtags, or phrases are mentioned. It\u2019s ideal for brands, marketers, and agencies who want to track conversations in real time, even without being tagged directly.<\/p>\n\n\n\n

With features like advanced search filters, geo-targeting, and scheduled digests, Twilert helps users stay on top of relevant tweets. It\u2019s a simple, effective way to monitor brand mentions, industry trends, or competitor activity on Twitter.<\/p>\n\n\n\n

Pricing: Free plan available<\/p>\n\n\n\n

Awario<\/h3>\n\n\n\n
\"Awario<\/figure>\n\n\n\n

Awario<\/a> is a web and social monitoring tool that is scanning around 13 billion pages, including articles, social media platforms, forums, blog posts, news stories, and other sources to get important insights about your audience and prospects. It helps track mentions of the company, monitor competitors, discover new sales opportunities, and find influencers in your niche.<\/p>\n\n\n\n

Its data contain the number of mentions, sentiment analysis, top influencers across different publications, and progress analytics. Providing you with an intelligent alert system, the service lets you know as soon as an important conversation starts gaining momentum.<\/p>\n\n\n\n

Furthermore, you can also add negative keywords to your settings. This is an advanced feature that gives you a better understanding of brand perception.<\/p>\n\n\n\n

The downsides of this tool are that sentiment analysis is not always accurate and limited features on the free trial (e.g. influencers report and certain analytics data). <\/p>\n\n\n\n

Price: starts from $24 per month<\/p>\n\n\n\n

Mention<\/h3>\n\n\n
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\"Mention<\/figure>\n<\/div>\n\n\n

Mention<\/a> allows you to track online conversations and mentions of your company, product, industry, or campaigns. This keeps you up to date on important conversations around your brand. Mention also enables you to filter the media mentions you want to monitor by language, source, and date. You can set up your alerts by adding or removing certain keywords.<\/p>\n\n\n\n

In addition, you can build marketing reports with good visualization, and automate your reports to share the results with key stakeholders in your company.<\/p>\n\n\n\n

It\u2019s easy to set up and use to find relevant brand mentions and conversations all over the web. However, tracking campaigns can be complicated to set up without extra help from a support team. <\/p>\n\n\n\n

Price: starts from $41 per month<\/p>\n\n\n\n

Brand24<\/h3>\n\n\n\n
\"Measure<\/figure>\n\n\n\n

Brand24<\/a> will automate most of the processes and will give you all data you need for reputation management.<\/p>\n\n\n\n

Users can use the platform to analyze conversations about their brands, products, and competitors, and gain fresh insights into their customer base. Brand24 also offers sentiment analysis to better understand the attitudes of its customers and identify critical areas that require attention. In its dashboard, you can filter by date, influence, sources of mention, or language.<\/p>\n\n\n\n

The media monitoring tool will collect all publicly available mentions and give information about:<\/p>\n\n\n\n