There are very few times when rushing into something will work out for the best, and in business, this is truer than ever. In business, it is far better to take your time to ensure that everything is how you want it before you begin; there is only one chance to make a first impression, and it needs to be a good one if you want to build your business, grow it, and make money from it.

Edits are a copywriter's nightmare. We have studied how to reduce them and decrease their probability of occurrence.

Natalya Mignenko, a PR specialist, claims the sales department and cold calls are an atavism. It is more useful to deliver information about the product to potential customers through comprehensive, capacious and expert materials in the media. Natalia shares her experience on how to promote a company in the popular press and which tools to use for that.

There are already more than 13 thousand online media in the catalog. Each media outlet has its own metrics: the number of referring domains and backlinks, trust and citation indicators, SemRush rating, etc.

According to the chosen goal and objectives, it is necessary to choose different types of content. The PRNEWS.IO service offers an overview of formats which help presenting your product to customers, putting the brand on the market and forming a personal specific image.

Native advertising is not only articles and long reads, sometimes it's also a game. One of the entertainment formats is quizzes. Passing exciting tests involves users in the sales process without calling for a purchase order. The founder of Envybox company Alexey Molchanov has pointed to this effective marketing tool.

PR Agency "Interium" specialists told about how to publish articles. There are five main tips that help you to tell about your company using media. specialists have proposed several PR strategies for companies that do not know what to write about when nothing happens around the company.