Most businesses are on social media these days. It’s the way of the world, and if you fail to adhere to it, you and your business run the risk of falling behind or completely off the radar altogether.

There’s certainly still a need for press rooms and the like, but social media enables a brand to tap into markets they might not be able to otherwise.

The best ways to promote your brand on social media in 2020

Most businesses are on social media these days. It’s the way of the world, and if you fail to adhere to it, you and your business run the risk of falling behind or completely off the radar altogether. There’s certainly still a need for press rooms and the like, but social media enables a brand to tap into markets they might not be able to otherwise.

Virtually everyone has access to social media, thanks to the rise in prominence of our smartphones which has coincided with the increase in the number of people streaming various services on their devices, making video calls, or WhatsApp messaging their friends about the new Suicide Squad game available at casino.com in the UK. Social media is easily one of the most popular functionalities people make use of, though, which is why your brand must jump on board with it. Numerous brands are doing that already, although not every brand is conducting its social media strategy to absolute perfection. In fact, there’s numerous horror shows out there.

To make sure your brand maximises its full potential on social media, here are some effective ways to promote a brand on social media in 2020 and beyond.

Choose the right platform

There’s a comprehensive selection of social media platforms to choose from these days, with the likes of TikTok, Twitter, Instagram and Facebook all being extremely popular at the moment. With this in mind, it’s vitally important you choose the right platform for your brand. For example, if you’re promoting a cruise for the older generation, then joining TikTok – a platform associated with young people – isn’t worthwhile. Assess your customers and the type of platforms they use, while also considering the platform that best suits your brand and the messages you want to convey.

Create a calendar

It can be easy to lose track of what you’ve posted or a plan you’re attempting to execute, which is why many people find it useful to create a calendar and organise the content they’re sharing weeks in advance. Content calendars not only help to keep things organised but they also improve the content you’re sharing as it enables you to plan ahead and take more time assessing the content you’re creating, instead of rushing to get something out without much thought behind it. Content calendars also enable you to track any progress made, which is hugely important. All you need to do is use a regular calendar for each social media platform and then add in your posts in advance, alongside details such as hashtags, images and the like.

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Don’t spam

A brand needs to promote the service it offers or the products on offer. Still, there’s a fine balance between promoting content in every post and coming across as spam, and sharing promotional content every once in a while or in a clever way. Simply put, people don’t want to follow a brand if all they’re exposed to is blatant promotions in every single post. To avoid falling into this trap, take note of the one-in-seven rule, a rule which many marketers follow. It essentially serves as a reminder to post one promotional post every seven posts. The other six posts could be sharing helpful articles, for example. Mix it up.

Be responsive

If you’re attempting to build a community of followers, then make sure you’re available to reply to any problems or queries quickly. Monitor mentions of your brand. For example, if there are any problems with a customer, make sure you engage with the person publicly before instigating a private chat from there.