Most businesses are on social media these days. It’s the way of the world, and if you fail to adhere to it, you and your business run the risk of falling behind…
Traditional media still holds an edge over social media as the most trusted media channel, according to Ogilvy’s annual media survey. Three-quarters of respondents agreed that traditional media holds more sway than…
Well, the first question should be: Why is it so important to get your app featured on platforms such as TechCrunch and TechInsider? It’s all about reach. Both these platforms are the…
One of the best ways of feeling your way into what makes a great news release headline is to analyze existing headlines. Have a look at what is already out there and…
Recently this successful project has turned 2 years old, and there are still only two people working on it. The story of Katerina Byakova and Maxim Golub is about how unfulfilled ambitions,…
It’s actually quite difficult to give definition to a sponsored content. It’s sometimes easier to think of it in terms of what it does, rather than what it is and what it…
Advertorial vs. Editorial: What is an advertorial and how do you write them? It’s a question that gets asked a lot. Advertorials tend to cause considerable debate amongst editorial teams and writers…
Today we’re all heavily involved in the world of social media, sharing so many details of our daily life and business plans. Dealing with social media requires not only patience, good posting…
Created in March of 2010, Pinterest quickly became the third-largest social network – one that is used by 73 million people worldwide. This number is steadily gaining momentum, and this fact tells…
Nowadays we can’t imagine our life without social media, we all use it on an everyday basis. The same thing with the business world — the professional relationships have been also transformed…