With the development of the Internet, there are more and more platforms for posting information about each brand, where, in general, only “useful” customer reviews are selected, only the most unique info about the product or about the brand’s policy, which does not deprive the customer of the opportunity to evaluate this business or product objectively. Nowadays, it is difficult for people to structure information among the many different platforms on which a brand is represented. But what if there was an all-in-one platform that could help both the customer and the enterprise? In this case, you as a customer do not need to create Excel spreadsheets for comparison, but as a brand, you can simplify and help your customer make a quick and convincing decision. If everyone is in the plus, then Clutch appears in the arena!
What is Clutch?
Clutch is a guide that allows you or your customers to make a quick decision to buy a product without thinking for a moment. Its main task is to structure information about the brand, and customer reviews, determine the product’s main functions, get acquainted with statistics, and conduct an in-depth business analysis. Clutch is still for advertising, videos and how much you paid for advertising integrations – this is a practical service that meets the needs of both parties. It helps to walk through the thorny path of the brand, discarding unnecessary information and leaving only the most necessary to increase sales. It adapts to the needs of the client and the tasks that the product can perform, choosing only the best of the best!
Why do you need a Clutch Profile?
Even in a Basic Free Profile, Clutch provides various free options for service providers to attract leads, build their online reputation, and establish brand leadership in their industry. The main feature of Clutch is the company profile, which is included in the basic free profile and is an important option for increasing brand awareness, making a statement, and attracting customer interest.
Your Clutch Profile is the business card of your brand, with the help of which you can better sell your services, structure data for presentation to clients and thus encourage the client to buy. Only by having a profile on Clutch can you improve customer communication, build a brand development strategy, and constantly expand the customer base. You can also add your team members to your Clutch profile to collaborate and open your work opportunities!
Fundamental Parameters
A Clutch profile is essential, but more than creating a profile is needed to make your business as good as you thought it would be. After creating a profile, you must correctly declare yourself and constantly update your data. We have rounded up the most fundamental parameters you will need and life hacks to get the best sales results through Clutch!
Deliver Score
Clutch has a major parameter called Deliver score. This option combines customer reviews, experience in your portfolio, and brand presence in your target markets. Deliver Score calculates your brand’s ability to grow and attract customers. This parameter directly affects your place among brands and in the eyes of customers, so here you need to be careful and follow the rules of this parameter.
Deliver Score consists of three points:
- Client references and reviews
- Work experience that is included in your Portfolio
- Market presence and Industry Recognitions
Your Deliver Score can be as high as 40: you get 20 points for customer reviews and 10 points for customer experience and market presence. Only with the help of a combination of these 3 parameters, does the attraction of new customers and the pumping of your brand increase, as well as the ability to stand out among competitors.
Client references and reviews
As on other platforms, one of the main guarantees of popularity and attracting customers on Clutch is a good rating. The rating is the first thing buyers see before they get to know your company, and therefore greatly affects your reflection in customers’ eyes. Often there are situations when the client does not tell us about his dissatisfaction, but we are sure that everything is fine. Then the customer leaves us a bad review, which was definitely unexpected. A bad review equals a bad rating, which means less trust from new customers.
The review’s Overall Rating is calculated based on 5 indicators:
- Quality of the services
- Scheduling deadlines
- Cost of the project, what is compared with the value
- Net promoter score
- Overall experience
When your cooperation with the client is complete, you should ensure that your client writes a good opinion about your company. Your main task is to avoid as many bad reviews as possible, which can hurt the company, even before your cooperation with the client has ended.
How to prevent bad reviews:
- Establish a customer feedback policy
- Ask the customer to write a detailed review about your services before they write it on the clutch
- Always compromise with customers, try to meet all needs
- Pay attention to your work mistakes and comments, and improve your level of professionalism
- Only after the final communication with the client – give them access to your clutch profile
Work experience that is included in your Portfolio
For your customers to know your brand, values, and policies – you must fill in information about your brand and create your portfolio. Your portfolio should be clear and understandable for clients, containing information about the services you provide, your area of specialization, and the niche in which you work. We are glad to share with you tips on how to create a correct and suitable clutch portfolio!
- The first thing you need to do is define your service lines. Service lines help customers see the services your firm specializes in and make it easier to find the right company for the right customer.
Identifying and Optimizing Services Lines:
- Define a maximum of 6 and a minimum of 2 service lines
- Make sure no single line of service takes up more than 70% of your profile’s attention
- Avoid lines of services that belong to the “other” category
Even if your area of specialization is larger, it is still recommended to choose only a few main ones, because it helps the algorithms to promote your brand better.
- The second thing you need to do is add portfolio items. Portfolio items have the largest impact on your company’s Clients & Experience score and prove to clients that you work, and have experience in your field, which also helps algorithms better understand your brand.
Portfolio Items tips:
- Add 6-8 portfolio items to your profile
- You can set the privacy for media items, making them public, fully “hidden” or “confidential” with no customer information
- Add the client’s website and estimated project size to each portfolio item – with this Clutch include this to your Clients & Experience score
- Thanks to public portfolio items, clutch users visit your profile more willingly
- Examples of your work and project history are essential
- Include all information about all the processes of your work on the project – this will attract more attention of potential buyers and win their trust
- Indicate the prices for your projects right away – this will help customers navigate the brand’s pricing policy
- If you want to hide confidential information about the project, you can hide the company name or the price of the project, but still leave this information about the process
The weighty feature is adding as many portfolio items as you want, but we recommend adding between 6 and 12. You can also leave the field blank if you don’t have any completed projects, but be sure to add them in the future.
- The last thing you need to know is don’t forget about location. Localization plays an urgent role in finding customers, because the market of each country and even each city is very individual, and to execute the project successfully, we must adapt to the location. Location is also a filter on your review listing pages that helps customers find your business, but you should remember that adding a location is only possible if you have an office and/or have employees who can interact with customers. Clutch is constantly checking newly added locations from service providers, and if your business is completely remote or has distributed staff, you should refer to the verification methods.
To obtain better results with Location:
- Your business must be presented in the same way on the clutch as it is recognized in the world, have the same branding, announcements, and signage
- Your address information must be reliable and complete
- If you have the opportunity to meet with clients – add the location
- Service providers can add multiple locations as long as they each have deployment groups
Clutch validation methods include:
- Make sure your team size and presence are sufficient to deliver the services
- Prove that your company has a permanent business location that does not include virtual offices, hot desks, and P.O. boxes
- Search for matches with real data about your company, confirmation of information about brand representation in the world
Market presence and Industry Recognitions
In order to attract more customers, build trust, and show yourself in action – you need to be constantly present in the market. People will always trust someone who is always in the conditions that interest them, that is, in the target market. Industry awards help your brand establish credibility, show your expertise, and earn the label ‘the best of the best’, so do not neglect it. Market recognition signals to your customers that you can provide them with quality work, consistent with your service history, and gives you credibility and more privileges in dealing with customers.
Market presence consists of six criteria that evaluate each company: marketing efforts, reputation, geographic presence, awards, social media presence and thought leadership. Market presence indicates the position of your brand in the specified industry, determines the recognition of your brand, and, with the help of these factors, attracts new customers.
Industry Recognitions allow you to share your company’s rewards with potential clients. You can get them in the form of awards that your brand receives for various innovative solutions, new knowledge, or speed of growth, which confirm the level of expertise of your brand and designate you as a leader in your field.
Industry Recognitions recommendations:
- Add 6–8 industry recognitions you’ve received
- Industry recognitions received on Clutch are not recognized, as well as from their sister websites – they are already included in your market presence score
- Rewards from dubious websites are not accepted
- Provide the industry recognition title and website (link or post to the awarding agency/company)
- If you do not have industry recognition, you can add social media information to your profile fields to better evaluate your company
Since your industry recognition helps Clutch understand your company’s presence in the market, these two factors cannot be separated, they perfectly complement each other like yin and yang. Certainly, with their help, your brand can reach a global level of recognition if you follow the instructions and constantly develop.
Why You Can’t Do Without PRNEWS.IO In Your Market Presence And Industry Recognitions?
The key to success in achieving a high Deliver Score is to make a statement in various media spaces, which is an inseparable part of the PR agency’s work.
PRNEWS.IO is an agency that works brilliantly with different geographic locations and can take your business to the top of the rankings. We specialize in various agencies in any corner of our world – we work with leading countries, study their market, and help them advance Market Presence and Industry Recognitions.
By cooperating with us, we guarantee high recognition of your brand and attract the trust of new customers, which ensures you as a competent and reliable company that will exceed all customer expectations with an accuracy of 10,000% and even more!
Are you still considering it?
After all the secrets are revealed…
So, now you know the whole thorny path of getting a high Deliver Score on your company profile in the Clutch. Clients, new partnerships, cooperation, and recognition are what every company dreams of and what it takes so long to achieve. We advise you to make the most of our advice and consolidate your results by cooperating with PRNEWS.IO. Do not do those actions that you may regret in the future – get a good reputation and rating right now!
