Tallinn, the charming capital city of Estonia, nestled on the Baltic coast, will receive this month one of the biggest events in the region, focused on tech and startups. The boutique conference Latitude59 is set to host up to 3,000 participants from 50+ countries every year. The international event is taking place on May 24-26, 2023, and will bring together the best and brightest startups, investors, and entrepreneurs from all over the world.
The sponsored online content platform PRNEWS.IO, which is amongst the top five Adtech startups according to Estonian Startup Database, has a guaranteed spot at Latitude59 and will be showcasing its on-demand service content marketplace. The startup, established in Estonia in 2018, is today the leader in the field and paid out $1.815 million to media outlets in 2022 for brand-related content.
“We’re thrilled to be exhibiting at Latitude59 and showcasing our platform alongside some of the biggest names in the startup industry”, says Alexander Storozhuk, a member of the Forbes Business Council and founder of the PRNEWS.IO platform. “This conference provides an excellent opportunity for us to not only connect with investors and businesses from around the world but also to highlight Estonia’s innovative and thriving startup scene. We hope to demonstrate the valuable contributions we are making to the global marketing and PR communications landscape”.
Media exposure without borders
European startups have shown a growing interest in the fast-changing field of digital PR communications, recognizing the importance of effective and strategic communication to reach a wider audience and gain media exposure. PRNEWS.IO has emerged as a leader in the field, providing a global content marketing platform that facilitates the way for companies to share their news and stories with journalists, bloggers, and media around the world.
Olena Iosifova, CEO of Ender Turing, an Estonian company specializing in AI speech analytics for call centers, shares her positive experience utilizing the PRNEWS.IO platform: “PRNEWS.IO played a crucial role in elevating our brand awareness within a new market. With their assistance, we successfully reached our target media outlets and obtained high-quality content in the local language. These tasks can be challenging, but having a professional platform that acts as a moderator and reliable media assistant in any country has been invaluable to our success”.
The next level of sponsored content
PRNEWS.IO’s exhibition at the conference will highlight what makes the platform different from other PR platforms: the on-demand service content marketplace, with no hiring process and no long-term commitment. The company’s team will also be available to provide expert advice and answer questions about digital PR communications and media coverage, sharing their knowledge and insights with attendees.
“In an industry that moves so quickly, we appreciate companies like PRNEWS.IO sharing their expertise in digital PR communications with Latitude59 attendees”, says the CEO of Latitude59, Liisi Org.
For more information on Latitude59: https://latitude59.ee/
PRNEWS.IO is Europe’s leading platform for sponsored content. The platform facilitates the way for companies to share their news and stories with journalists, bloggers, and media around the world. With the on-demand service content marketplace, businesses can directly purchase spots for their native format articles on 100,000 well-regarded news websites, from 142 countries, with no hiring process and no long-term commitment.
The startup was established in Estonia in 2018, and they operate on a service-as-a-product (SaaP) model, with the mission of using big data for predictable brand communications with people through media stories. The company is also a service provider of the Estonian government-issued digital identity and status program called e-Residency.
PRNEWS.IO was named a winner in the Marketing and PR category in the Go Global Awards of the International Trade Council.