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Opinion

Everyone pays attention to the small-print-inscription "Advertorial" which accompanies some publications. From 7000+ websites which are presented on the website PRNEWS.io, about a half published materials with a mark about advertising. Many companies that want to publish the article or press release are afraid that nobody will read advertising content. We will tell why it is not scary.

Meet Pavel Kurgansky, Internet marketing professional and SEO specialist with over 5 years of experience. He used to promote websites for many clients. Now he is a part of the PRNEWs.io team.

The beginning of 2016 was rough for SEO specialists. Due to the "Minusinsk" algorithm, the new AGS filter and penalties for twisting user behavior factors, the positions of many commercial sites in search results became unstable, and so did the traffic.

It’s actually quite difficult to give definition to a sponsored content. It’s sometimes easier to think of it in terms of what it does, rather than what it is and what it actually looks like.

There exist, perhaps, two hundred methods to wipe out the efficiency of any press release. PRNEWS.IO has identified and picked a dozen of the most sound and foolproof* out of them — those, which for sure will slander and damage a company’s reputation straight off. No black PR is needed at all!

Advertorial vs. Editorial: What is an advertorial and how do you write them?

It's a question that gets asked a lot. Advertorials tend to cause considerable debate amongst editorial teams and writers alike. Usually any discussion on the topic ends up with words such as morality and ethics being thrown into the conversation.