Blog

Today, no commercial company or public organization can be successful without a network presence. To promote websites, blogs, webcards and other Internet platforms, huge financial and time resources are spent. Most of this painstaking work is done by SEO specialists.

The mission of the company is a part of its sense of existence, which has no relation to money. The mission serves as the basis of the company's values. It determines the role of the company in society. We will tell what the mission is, how to formulate it, will show the examples of popular companies, and of course, will introduce the PRNEWS.IO mission.

In order to create a successful and effective ad article, you should have a clear understanding of people for whom the article is designated, whether it’s a student or an entrepreneur, a resident of a metropolis or a small village, a pensioner or a housewife. All these groups have different interests, they use various resources, and they require diverse approaches.

Creating content in multiple languages ​​and posting it in the media all across the world is not an easy task. Our client is a large international company. It had planned a global campaign in 22 countries. The order included writing more than 150 articles and placing them on the pages of foreign media. The main aim is to reach the top of the search in all countries among the sites of cosmetics and perfumery stores.

Placing publications at not one, but at several dozens of media sites is quite a troublesome procedure. It is necessary to take into account the forms of payment, time of release, the editorial policy of media, requirements to the uniqueness and other factors. One of our clients faced with the problem of executing payments from abroad. It was necessary to pay for about 40 publications in the media of Russia, Ukraine, Belarus, Kazakhstan and Azerbaijan.

Unfair play of competitors, fabricated materials in the press and biased presentation of facts cause significant damage to the company's image. Sometimes, it is difficult to recover afterward.

The Native Advertising Institute published the results of the annual Native Advertising Awards 2018. The winners received their awards at the Berlin Native Advertising DAYS conference.

Carrying out a full-fledged PR campaign takes a lot of time and effort. It is necessary to combine a media plan, to agree on the placement of publications and make a payment. But it often happens that the budget is strictly scheduled or has been spent on developing the site and not so many costs for PR has left.

Vyacheslav Zhiradkov, the founder of Addrian — a platform for learning English — told us about what works best for regional PR. The promotion of a local business has its own characteristics, which must be taken into account before deploying an advertising campaign in small cities.