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Vyacheslav Zhiradkov, the founder of Addrian — a platform for learning English — told us about what works best for regional PR. The promotion of a local business has its own characteristics, which must be taken into account before deploying an advertising campaign in small cities.

Our work is the Internet. We arrange publications with publishers, find sites to cooperate with different countries and issue press-releases.

For 12 years, we have been working on a B2Blogger.com platform in a narrow segment, distributing press releases of companies on the Russian Internet. With time, our clients began needing more functions, and we changed the platform. Since April of 2017, we fully switched to PRNEWS.io. Here’s what came out of it.

One SEO-specialist of the company interested in cooperation applied to PRNEWS.io. The problem was that the leaders rejected the idea to extend PR content through PRNEWS.io, as it will be cheaper to contact the mass media directly. How to prove to the administration that it is better to delegate distribution of publications than to be engaged in it independently?

Traditional media still holds an edge over social media as the most trusted media channel, according to Ogilvy’s annual media survey.

In 2016 content marketing reached its peak and brought many unexpected discoveries to marketers. We asked a few entrepreneurs and marketing experts to share their views about content marketing, and how they used content for promotion throughout 2016.

We’ve selected the key points from the 46-page report The State of Content Social Strategy 2016 by NewsWhip Content Agency. About the opportunities, difficulties and prospects of promotion through content.

PRNews help users with their PR issues all these recent years. We created a platform that allows posting news in the company’s press room for free. Business owners can also use PRNews.io for distributing press releases and finding platforms for publishing native advertising and sponsored content.

PR is not just a way of telling your story, it is also the means of protecting your brand’s reputation from potential threats. We wish to present you with insight as to how the online store, Super.com.ua, overcame negative information with the help of PRNews.io and sponsored articles.