Company news

Company news

Creating content in multiple languages ​​and posting it in the media all across the world is not an easy task. Our client is a large international company. It had planned a global campaign in 22 countries. The order included writing more than 150 articles and placing them on the pages of foreign media. The main aim is to reach the top of the search in all countries among the sites of cosmetics and perfumery stores.

Placing publications at not one, but at several dozens of media sites is quite a troublesome procedure. It is necessary to take into account the forms of payment, time of release, the editorial policy of media, requirements to the uniqueness and other factors. One of our clients faced with the problem of executing payments from abroad. It was necessary to pay for about 40 publications in the media of Russia, Ukraine, Belarus, Kazakhstan and Azerbaijan.

The Native Advertising Institute published the results of the annual Native Advertising Awards 2018. The winners received their awards at the Berlin Native Advertising DAYS conference.

Carrying out a full-fledged PR campaign takes a lot of time and effort. It is necessary to combine a media plan, to agree on the placement of publications and make a payment. But it often happens that the budget is strictly scheduled or has been spent on developing the site and not so many costs for PR has left.

For 12 years, we have been working on a platform in a narrow segment, distributing press releases of companies on the Russian Internet. With time, our clients began needing more functions, and we changed the platform. Since April of 2017, we fully switched to Here’s what came out of it.

One SEO-specialist of the company interested in cooperation applied to The problem was that the leaders rejected the idea to extend PR content through, as it will be cheaper to contact the mass media directly. How to prove to the administration that it is better to delegate distribution of publications than to be engaged in it independently?