Creating content in multiple languages and posting it in the media all across the world is not an easy task. Our client is a large international company. It had planned a global campaign in 22 countries. The order included writing more than 150 articles and placing them on the pages of foreign media. The main aim is to reach the top of the search in all countries among the sites of cosmetics and perfumery stores.
Placing publications at not one, but at several dozens of media sites is quite a troublesome procedure. It is necessary to take into account the forms of payment, time of release, the editorial policy of media, requirements to the uniqueness and other factors. One of our clients faced with the problem of executing payments from abroad. It was necessary to pay for about 40 publications in the media of Russia, Ukraine, Belarus, Kazakhstan and Azerbaijan.
Unfair play of competitors, fabricated materials in the press and biased presentation of facts cause significant damage to the company's image. Sometimes, it is difficult to recover afterward.
The Native Advertising Institute published the results of the annual Native Advertising Awards 2018. The winners received their awards at the Berlin Native Advertising DAYS conference.
Carrying out a full-fledged PR campaign takes a lot of time and effort. It is necessary to combine a media plan, to agree on the placement of publications and make a payment. But it often happens that the budget is strictly scheduled or has been spent on developing the site and not so many costs for PR has left.
Vyacheslav Zhiradkov, the founder of Addrian — a platform for learning English — told us about what works best for regional PR. The promotion of a local business has its own characteristics, which must be taken into account before deploying an advertising campaign in small cities.
Our work is the Internet. We arrange publications with publishers, find sites to cooperate with different countries and issue press-releases.
For 12 years, we have been working on a B2Blogger.com platform in a narrow segment, distributing press releases of companies on the Russian Internet. With time, our clients began needing more functions, and we changed the platform. Since April of 2017, we fully switched to PRNEWS.io. Here’s what came out of it.
One SEO-specialist of the company interested in cooperation applied to PRNEWS.io. The problem was that the leaders rejected the idea to extend PR content through PRNEWS.io, as it will be cheaper to contact the mass media directly. How to prove to the administration that it is better to delegate distribution of publications than to be engaged in it independently?
Traditional media still holds an edge over social media as the most trusted media channel, according to Ogilvy’s annual media survey.