How to Successfully Create a Buzz Around Your Startup with CrunchBase & Content Marketing

4 mins read

Content marketing for startups is an essential step in getting established and proving your authority to search engines, audiences, and prospective partners. However, many startups aren’t sure how to begin.

As a startup, it goes without saying that you have many different things on your mind, and content marketing for startups might not be the first thing on your list. 

This issue can be solved quite easily. There are services and platforms where you can register your company and add your news, updates, and other content. 

We recommend you pay attention to the Crunchbase service. It is a platform for finding business information about private and public companies. It provides intelligent prospecting software powered by live company data. 

Crunchbase information includes investments and funding information, founding members and individuals in leadership positions, mergers and acquisitions, news, and industry trends.

With Crunchbase, any registered user can add or edit a profile page. There are key items for a complete company profile: company logo, found date, website & social media links, short and long company description, etc.

Pay special attention to the Signals & News section, where you can add mentions of the project and company in the media.

Of course, at a certain stage of its activity, a company may face difficulties precisely because of the lack of content about itself. After all, businesses do not always prioritize their work in favor of PR, and getting on the first pages of leading business and industry media is not so easy.

To attract the attention of the target audience to the startup, it is not necessary to turn to the services of expensive PR agencies at the initial stage. Many young companies do not have enough time or resources to set tasks for a team of outside specialists, to familiarize them with the specifics of the topic.

However, without content marketing for startups, many new businesses wouldn’t be able to generate the leads and sales needed to stay alive. 

Some online tools & services will speed up and facilitate the work with articles about a product or project. For example, the online platform PRNEWS.IO is suitable for quick and guaranteed placement of publications in the media.  

To get started, all you have to do is register and explore the possibilities of the service. In the catalog, you have to choose the media outlet in which you want to place an article about your business. PRNEWS.IO. works with any currency and payment system. 

PRNEWS.IO offers a lot of variants of cooperation. With our service, you can systematically promote your brand, work on its visibility and increase the number of online mentions.

You can also use the PRNEWS.IO service to update your profiles on Crunchbase or Linkedin. Buy mentions in mass media, and update company profiles with new quality content. 

Content marketing for startups isn’t just a good idea. It’s an essential step to establishing your new brand, gaining audiences, and growing your brand’s presence online. 

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Nastya Zelenovskaya

Content marketing manager at PRNEWS.IO.

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