Crowdfunding is a way to raise money from a large number of people. Large groups of people pull together small individual investments to provide the capital needed to get a company or project off the ground. Individuals, charities, or companies can create a campaign for specific causes and anyone can contribute.
It’s self-explanatory. Crowd means any Human being, and funding means getting money to fund your own project. So crowdfunding is basically getting funds for your projects from the crowd.
In every crowdfunding platform, you need to create a campaign, and people or investors can make a donation or investment in your campaign. Every platform has the same flow, but only the category and industry are different for raising funds.
There are different websites available to start a campaign such as Kickstarter, GoFundMe. In this post, we’ve showcased the most popular fundraising platforms.
P.s. Make sure your project doesn’t suck!
30 Crowdfunding Sites Free PDF
Download this free PDF with a huge list of crowdfunding platforms (30 websites inside). And check our detailed guide on how to promote your crowdfunding campaign.
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Best Crowdfunding Platforms of 2023 Overview
Indiegogo offers various funding options like flexible funding which means even if you don’t hit your funding goal you’ve got access to the money. You can also negotiate deals with Indiegogo and ask for certain things such as featured listings etc.
Indiegogo doesn’t provide clear stats about what industries tend to do better. But according to third-party observation, tech and hardware products tend to do better. Think SSD, home appliances, laptop gear, other gadgets, and e-bikes. Indiegogo’s audience is more functionality-oriented.
Indiegogo uses Stripe for debit and credit cards, but they also accept payments via Apple Pay, and Google Pay (though coverage may vary from country to country).
Indiegogo supports Facebook Pixel, Google Ads, and Google Analytics (UA). So you can definitely put your remarketing strategies to work.
Price: 5% Platform fee with additional 3-5% third-party processing fee on funds raised.
Target Audience. Best for integration with Google and Meta
On Kickstarter, the most successful fully-funded projects are in: music and films, board games, product design, fashion, and travel gear. Kickstarter is a more creative and design-oriented platform.
Kickstarter accepts pledges from debit and credit cards via Stripe. They accept Visa, MasterCard, or American Express for US and international payments and Discover UnionPay, and JCB cards for US payments only.
Kickstarter supports Google Analytics (UA). If you plan on using Facebook Pixel, you are out of luck. There is no direct integration between platforms. But there are strategies and workarounds that agencies like Funderce use.
Price. 5% Platform fee on top of 3-5% processing fee per transaction.
Target Audience. Best for artists and creators
SeedInvest is a leading equity crowdfunding platform that streamlines venture capital and angel investing. SeedInvest is an equity-based crowdfunding platform that connects accredited investors to startups seeking funding
Price. SeedInvest takes a cut from raised money. This cut involves a 5% placement fee and a 5% equity fee.
Target Audience. Best for startup funding
Patreon is a platform that allows fans or “patrons” to pay creators for their work. … Using Patreon, these creators establish perks and tiers for patrons, offering exclusive content and access to their work in exchange for financial support. Like an ongoing Kickstarter, Patreon allows creators to crowdfund their work.
This is how it works:
- Artists create a Patreon page and invite their audience to join.
- An individual can decide if they want to encourage the artist, and often decide for themselves how much they want to pay per month. It can also be per content release. Once they send money, they become “patrons”
- The artist creates original content or other kinds of perks for their patrons. The perks and content are sometimes dependent on the amount of money. An example of a perk can be to get a ticket pre-sale for the artist’s upcoming shows.
Price. Lite plan – 5% platform fee, Pro plan – 8% platform fee, Premium Plan – 12% fee plus. Processing fees of 2.9% also apply.
Target Audience. Best for independent creators on platforms like YouTube
Crowd Supply is a crowdfunding platform focused on new product development projects. The platform supports campaigns, pre-orders (once a campaign has successfully funded), and e-commerce sales of completed, fully manufactured products
Price. Standard Plan – 5% of gross sales, Custom plan ranging 6-15% of gross sales.
Target Audience. Best for funding and selling hardware projects
Mightycause is an all-in-one fundraising platform for nonprofit fundraising, donor management, marketing, peer-to-peer fundraising, and more. Users can raise money for individuals, charities, teams, events, and more. Key features include member management, leaderboards, fundraising templates, and recurring donation management.
Price: 1.2% processing fee plus 29 cents per transaction. $99 per month for added marketing and branding features.
Target Audience: Best for fundraising for Non-Profit Enterprises
Fundly is fairly easy and straightforward to use and is a powerful tool – plus, it’s in the cloud (so it can be accessed anywhere). It is very easy to set up a fundraiser and share it with a lot of people. A lot of useful tools are available on the website and the customer support is really good.
Price: 4.9% platform fee with 2.9% credit card processing fee and .30 USD per transaction.
Target Audience. Best for fast money withdrawal
Go Get Funding is a personal fundraising website. The service allows all types of fundraisers and it incorporates a crowdfunding feel through member profile pages, activity streams, and more. Payment to fundraisers is handled by PayPal.
Price: 4% platform fee
Target Audience: Best for global fundraising
Experiment, formerly called Microryza, is a US website for crowdfunding science-based research projects. Researchers can post their research projects to solicit pledges
Price. Platform fee – 8% of the money raised, with 3-5% processing fees.
Target Audience. Best for funding scientific research and discoveries
StartEngine is an equity crowdfunding platform with over 250,000 investors. They can help a startup company raise up to 5 million in a Reg CF campaign and up to 75 million in a Reg A campaign.
Price. 3.5% transaction fee
Target Audience. Best for investors seeking to invest money
CircleUp is an investment platform that provides capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets.
Price. Depends on funding requirement
Target Audience. Best for equity-based crowdfunding
Fundable is a crowdfunding platform that focuses exclusively on helping entrepreneurs and startup businesses find funding.
Price: $179/month for fundraising. The reward-based program entails a processing fee of $3.5 with $.30 per transaction on top.
Target Audience: Best for selling products and merchandise