You might be keenly aware of how important it is to have a recognisable identity or personality for your brand. If you think about the biggest brands in any industry, there are…
TikTok has become one of the most popular social media platforms in recent years, with over a billion active users worldwide. With so many users, it’s important to have a memorable username…
Government public relations (also called “government media relations”) is a very specific and sensitive type of PR, which focuses mainly on official communication between the governments, their official representatives and various organizations.…
Marketing analytics is the process of using data to understand how your customers are interacting with your business and products. It’s about determining what works, what doesn’t work, and how you can…
Though Google offers numerous craft small business ideas, not all the solutions are equal. Some opportunities want you to have previous experience or require more effort, while others are available for literally…
When you write content about your brand for social media platforms, there are strict rules to follow. When you have a clear understanding of what not to post on social media platforms,…
Media outreach is a marketing approach where a brand and its representatives engage one-to-one with potential customers.…
We all are familiar with the situation when you see a tweet/image, which is marked as sensitive content. It is a common safety warning, which you can easily get rid of by…
Highlight your company culture on Instagram as opposed to selling your products or services. Alexander Storozhuk, Founder & Board Member at PRNEWS.IO Instagram B2B marketing. Instagram is often thought of as a…
In today’s world, social media has become an integral part of our daily lives, both personally and professionally. As such, it has transformed the way businesses approach public relations. For years, social…