Natalya Mignenko, a PR specialist, claims the sales department and cold calls are an atavism. It is more useful to deliver information about the product to potential customers through comprehensive, capacious and expert materials in the media. Natalia shares her experience on how to promote a company in the popular press and which tools to use for that.
May the SEO force be with you: how B2B companies attract new customers
Often, entrepreneurs complain: SEO is more inefficient - too many competitors, the noise-to-value ratio is too high. Now it is almost impossible to create high-quality content for B2B. But this is not true.
Despite the fact that in recent years, SEO has become much more difficult to succeed, marketers know how to make content work.
Here is the article of Alexander Kesler, an entrepreneur with more than 15 years of experience, the president of the Boston marketing agency inSegment. In the article the author describes the main ways to achieve success for B2В companies and how to use SEO to generate high-quality leads. You can read the original article here: https://www.searchenginejournal.com/how-to-use-b2b-seo-to-generate-high-quality-leads/229571/.