May the SEO force be with you: how B2B companies attract new customers

Often, entrepreneurs complain: SEO is more inefficient - too many competitors, the noise-to-value ratio is too high. Now it is almost impossible to create high-quality content for B2B. But this is not true.

Despite the fact that in recent years, SEO has become much more difficult to succeed, marketers know how to make content work.

Here is the article of Alexander Kesler, an entrepreneur with more than 15 years of experience, the president of the Boston marketing agency inSegment. In the article the author describes the main ways to achieve success for B2В companies and how to use SEO to generate high-quality leads. You can read the original article here:

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Natalya Mignenko, a PR specialist, claims the sales department and cold calls are an atavism. It is more useful to deliver information about the product to potential customers through comprehensive, capacious and expert materials in the media. Natalia shares her experience on how to promote a company in the popular press and which tools to use for that.


There are already more than 13 thousand online media in the catalog. Each media outlet has its own metrics: the number of referring domains and backlinks, trust and citation indicators, SemRush rating, etc.


According to the chosen goal and objectives, it is necessary to choose different types of content. The PRNEWS.IO service offers an overview of formats which help presenting your product to customers, putting the brand on the market and forming a personal specific image.