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May the SEO force be with you: how B2B companies attract new customers

Often, entrepreneurs complain: SEO is more inefficient - too many competitors, the noise-to-value ratio is too high. Now it is almost impossible to create high-quality content for B2B. But this is not true.

Despite the fact that in recent years, SEO has become much more difficult to succeed, marketers know how to make content work.


Here is the article of Alexander Kesler, an entrepreneur with more than 15 years of experience, the president of the Boston marketing agency inSegment. In the article the author describes the main ways to achieve success for B2В companies and how to use SEO to generate high-quality leads. You can read the original article here: https://www.searchenginejournal.com/how-to-use-b2b-seo-to-generate-high-quality-leads/229571/.

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Vladislava Rykova, director of the marketing agency MAVR, spoke about the rules for maintaining a business account on Instagram. Instagram allows you to create and use two types of accounts - personal and commercial. If everything is clear with the first, then business accounts are required both by the Instagram administration and by the marketing strategy, which is aimed at creating audience reach and increasing sales. Let's look at the intricacies of the design of such profiles.

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Guest post was prepared by Roman Onishchuk, head of product and marketing strategy at Proofy. Proofy is the largest bulk email verification service in the USA. The company gets an award #4 Product of the day on Product hunt platform and also was distinguished with Premium Usability and Rising Star awards from FinancesOnline.