Natalya Mignenko, a PR specialist, claims the sales department and cold calls are an atavism. It is more useful to deliver information about the product to potential customers through comprehensive, capacious and expert materials in the media. Natalia shares her experience on how to promote a company in the popular press and which tools to use for that.
10 marketing mistakes that can destroy a business
Mediaspacesolutions.com told what not to do in order not to harm the business.
A lot of owners of small businesses focus on the revenues, but forget about marketing. Marketing tools are designed to not only attracting the audience. They allow customers to share a number of features and more efficiently adjust advertising campaigns.
Recommendations made by the portal relating to the sales strategy while the main thing is not to sell but to create interest of the audience, to generate demand.
On sales quality affects the quality of the content that the company generates. Nobody would buy it if it's boring. The customer need to be interested.
Read the article about these and other nuances of marketing: http://www.mediaspacesolutions.com/blog/10-marketing-mistakes-that-will-kill-your-business.