6 tips for effective campaigns to attract leads told how to improve the effectiveness of campaigns to attract leads.

One of the main tasks that marketing solves is the generation of "heated" leads. They have the greatest potential for increasing sales, because they are ready to make a purchase.

However, this is not enough. It is important to develop strategies to attract buyers, which will be based on loyalty and trust in the brand.

Such campaigns in the foreseeable future can be a decisive factor in the return on investment.

Marketers, who pay close attention to attracting leads and forming a reputation for the company, are achieving a significant increase in sales with a parallel reduction in marketing costs. provided recommendations for conducting effective campaigns to attract leads. The full version of the article is

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Natalya Mignenko, a PR specialist, claims the sales department and cold calls are an atavism. It is more useful to deliver information about the product to potential customers through comprehensive, capacious and expert materials in the media. Natalia shares her experience on how to promote a company in the popular press and which tools to use for that.


There are already more than 13 thousand online media in the catalog. Each media outlet has its own metrics: the number of referring domains and backlinks, trust and citation indicators, SemRush rating, etc.


According to the chosen goal and objectives, it is necessary to choose different types of content. The PRNEWS.IO service offers an overview of formats which help presenting your product to customers, putting the brand on the market and forming a personal specific image.