Natalya Mignenko, a PR specialist, claims the sales department and cold calls are an atavism. It is more useful to deliver information about the product to potential customers through comprehensive, capacious and expert materials in the media. Natalia shares her experience on how to promote a company in the popular press and which tools to use for that.
6 tips for effective campaigns to attract leads
Mediaspacesolutions.com told how to improve the effectiveness of campaigns to attract leads.
One of the main tasks that marketing solves is the generation of "heated" leads. They have the greatest potential for increasing sales, because they are ready to make a purchase.
However, this is not enough. It is important to develop strategies to attract buyers, which will be based on loyalty and trust in the brand.
Such campaigns in the foreseeable future can be a decisive factor in the return on investment.
Marketers, who pay close attention to attracting leads and forming a reputation for the company, are achieving a significant increase in sales with a parallel reduction in marketing costs.
Mediaspacesolutions.com provided recommendations for conducting effective campaigns to attract leads. The full version of the article is http://www.mediaspacesolutions.com/blog/-6-tips-for-effective-lead-nurturing-campaigns.