6 tips for effective campaigns to attract leads told how to improve the effectiveness of campaigns to attract leads.

One of the main tasks that marketing solves is the generation of "heated" leads. They have the greatest potential for increasing sales, because they are ready to make a purchase.

However, this is not enough. It is important to develop strategies to attract buyers, which will be based on loyalty and trust in the brand.

Such campaigns in the foreseeable future can be a decisive factor in the return on investment.

Marketers, who pay close attention to attracting leads and forming a reputation for the company, are achieving a significant increase in sales with a parallel reduction in marketing costs. provided recommendations for conducting effective campaigns to attract leads. The full version of the article is

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Guest post was prepared by Roman Onishchuk, head of product and marketing strategy at Proofy. Proofy is the largest bulk email verification service in the USA. The company gets an award #4 Product of the day on Product hunt platform and also was distinguished with Premium Usability and Rising Star awards from FinancesOnline.