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How to Create a Popular Brand by Engaging Non-Profit Organizations
Curtis Gilbert is the owner and creative producer at p3 mediaworks, a full-service video production company in Chicago. He wrote an article “Why Nonprofit Outreach is the Best Way to Build а Beloved Brand”. In the article he tells how to become a popular brand and how non-profit organizations can help in this.
Curtis Gilbert offers to add a partnership of business and non-profit organizations to the existing arsenal of PR-techniques. Assistance to charitable or non-profit organizations positively affects the affairs of the company. So, a new slogan for modern companies is "do well, by doing good".
In conclusion, the author advises to implement such projects calmly, with a cold head and a clear plan of action.
You can read the full article here: https://www.infusionsoft.com/business-success-blog/marketing/branding/non-profit-outreach-for-brand-building.