Everybody will remember 2017 as the year when cryptocurrencies skyrocketed in value, especially Bitcoin. While Bitcoin was slowly rising since its creation, 2017 was the year when its value went from around $1.000 to almost $20.000, making some of the skeptics rethink their stance on cryptocurrencies.
How to Create a Popular Brand by Engaging Non-Profit Organizations
Curtis Gilbert is the owner and creative producer at p3 mediaworks, a full-service video production company in Chicago. He wrote an article “Why Nonprofit Outreach is the Best Way to Build а Beloved Brand”. In the article he tells how to become a popular brand and how non-profit organizations can help in this.
Curtis Gilbert offers to add a partnership of business and non-profit organizations to the existing arsenal of PR-techniques. Assistance to charitable or non-profit organizations positively affects the affairs of the company. So, a new slogan for modern companies is "do well, by doing good".
In conclusion, the author advises to implement such projects calmly, with a cold head and a clear plan of action.
You can read the full article here: https://www.infusionsoft.com/business-success-blog/marketing/branding/non-profit-outreach-for-brand-building.