If you are a business entrepreneur thinking about starting your own company, there are tools at your disposal that will save you money. All you need to do is utilize the internet and understand simple concepts. Unfortunately not everyone has the time or patience to do everything themselves, but there may be one or two things you can do by yourself which will save you money allowing you the opportunity to put cash away for ventures that do matter. Here are some free start-up business tools you may find useful.
How to "kill" marketing and profit from it
Aaron Orendorff’s wrote an interesting article about the new book of Joe Pulizzi and Robert Rose Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. Aaron Orendorff is the founder of iconiContent and a regular contributor at Entrepreneur, Lifehacker, Fast Company, Business Insider and more.
The book teaches to perceive as a source of profit what was previously perceived as expenditure. It emphasizes the value of content. “Audience is the asset” and “Content is the product”, the authors say.
“The first step is to take the first step into an owned media experience,” says Robert. “What can you do to make a change, start to build direct access to your audience, and provide for multiple lines of value? It’s not about throwing everything out. It’s about investing now in a process that will pay dividends years from now.”
You can read the article here: https://mashable.com/2017/09/21/kill-your-marketing-and-profit-from-its-demise/#A8hlDqsUzmql.