Blog

How Has the Google SEO Changed in 2016?

The beginning of 2016 was rough for SEO specialists. Due to the "Minusinsk" algorithm, the new AGS filter and penalties for twisting user behavior factors, the positions of many commercial sites in search results became unstable, and so did the traffic.

Having lost their positions in Yandex search results in a moment, many companies got interested in promotion in Google. And as it turned out, they did not go wrong: in May 2016, Google overtook Yandex in popularity in Russia. The monthly number of Google users exceeded 20 million.

Семантическое ядро сайта

Before you start, it is crucial to carry out a market analysis, especially if you want to achieve a long-term effect. You need to understand how your competitors are working.

Based on the projected traffic, you can take the average conversion of the site (usually it is in the range of 1-3% for a standard store and 3-5% for a multilanding) and calculate a possible number of leads.

Once the complete semantics is assembled, you can estimate the amount of traffic you will get as a result of the site promotion. The second step will be the audit of your site, which includes technical analysis and internal SEO audit.

To draw up a proper strategy for the advertising campaign, you should know the personality of your customer; learn about their needs and habits. You need to understand what will make your project really useful.

A long-term linkbuilding strategy is also extremely significant for the successful website promotion. A classic press release is the perfect tool for such a strategy. Moreover, you should remember about the so-called "donors". We recommend checking out the differences between articles and press releases, as well as the tips on writing press releases optimized for search.

In addition, the development of the SMM strategy would become a great solution. Here, it is important to decide upon the selected platforms and methods of the material presentation.

As we can see, in 2016 Google keeps eliminating the artificial methods of the website promotion, working on the unnatural links in particular. Now, the high-quality content is at the focal point.

Subscribe to our newsletter

Follow us in social networks


Opinion

Curtis Gilbert is the owner and creative producer at p3 mediaworks, a full-service video production company in Chicago. He wrote an article “Why Nonprofit Outreach is the Best Way to Build а Beloved Brand”. In the article he tells how to become a popular brand and how non-profit organizations can help in this.

Opinion

Everybody will remember 2017 as the year when cryptocurrencies skyrocketed in value, especially Bitcoin. While Bitcoin was slowly rising since its creation, 2017 was the year when its value went from around $1.000 to almost $20.000, making some of the skeptics rethink their stance on cryptocurrencies.

Opinion

Most marketers will agree that Forbes is one of the most influential business magazines/websites in the industry. According to the SimilarWeb’s data, Forbes is on the 2nd place in the Magazine and Ezines category, attracting over 120 million monthly readers. So, if your business has been established just recently, and your reputation and brand recognition are still in the works, the thought of being featured on Forbes has surely crossed your mind. And even if your brand has been around for a while, I guarantee you that our research findings are worth your time.