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What makes a good affiliate program and how to promote them

It's a common question that people mull over: I haven't got a product or service to sell to people, so I can make money online?

Firstly, let's start with the basics: what are affiliate products and programs?

It's a common question that people mull over: I haven't got a product or service to sell to people, so I can make money online?

We can't all be creating products and providing services — and they are not suitable for everybody, but thankfully there is a simple alternative.
And that's where affiliate programs come in.

By leveraging products and services that are already out there (and are successful), focusing on their marketing is a proven, and lucrative, business model.

Of course, there are potential problems that you will face. There are so many affiliate programs out there and the majority of these aren't worth wasting your energy on.

But, if you know what to look for and how to promote them then it can be very successful.

What makes a good affiliate program?

So, let's deal with what constitutes a good affiliate program — that will be worth promoting and that will be worth you spending your time and money on.

It pays to do some careful research. There are a few golden rules to consider:

Trust your instincts

It's easy to be seduced by the promise of massive commission or the promise that you will get something else back in return further down the line by agreeing to promote a particular product or service.

Unfortunately, such promises are empty promises. Instead it is best to focus on whether the product or service actually works for you. Does it do what it says it does? And, does it do it well?

The acid test for this, of course, is whether you have actually bought and used a product yourself. If you have and you are impressed with it, brilliant. If a product has good points and bad points, at least you will be genuinely aware of these. This will allow you to be genuine and credible when promoting the product.

It's a matter of trust. The more trustworthy you are, the much more likely your audience are to click on your affiliate links.

Lose that trust and you have lost your credibility. If you want to have a sustainable business in the long-term, trust and credibility are crucial.
Trusted brands — ones you already know and believe in are usually the best choices. It's also a simple case of economics. The brands that the public trusts will be the brands that more people search for and that more people buy.

Think long-term

Although significant amounts of money can be made promoting the launch of new products, this is a very labour-intensive approach. A longer-term vision, rather than looking for short-term gain, is generally a more sensible approach. Affiliate commissions that are long-term can potentially give you revenue streams for several months, or even years.

How to promote affiliate programs

Here are some of the most successful methods you can employ:

  • One simple way is to mention a product or service in a blog post. Product reviews can show your knowledge of a product and build trust with your readers. This can lead to product v product posts. Again, by doing this, you are building a relationship with your audience.
  • Once you have proven yourself to be trustworthy and knowledgeable about a particular field, the next step could to be to produce and deliver training about a product or service — an online course or a webinar, for example. As your credibility grows and grows, this will allow you to create product tutorials (blog or YouTube).
  • Your status now should enable you to use other strategies, such as product giveaways, product sales by email or negotiating exclusive deals for your readership for a particular product or service. Believe it or not, most people are turned off by the 'hard sell' approach, but once you have established a relationship with your readers and they trust you, more direct selling of products will be possible.

Click on the link to discover more about our very own Affiliate Program.

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