Natalya Mignenko, a PR specialist, claims the sales department and cold calls are an atavism. It is more useful to deliver information about the product to potential customers through comprehensive, capacious and expert materials in the media. Natalia shares her experience on how to promote a company in the popular press and which tools to use for that.
Must Have Newsroom Features To Make Journalists Love It
The main idea of setting up any website is to make the presented content accessible and well-structured for the visitors. The same thing with the online newsroom: you should take advantage of each useful feature to maximum improve its visual look and enhanced functionality. In other words, you need to make journalists love your pressroom.
Easy access, intuitive navigation, responsive layout and attractive design can definitely help you to achieve this goal. Actually, an online press room is not only the place where you can publish your news, but also an important aspect of your PR, sales and marketing targets. So if a job is worth doing, it is worth doing well.
Using the PRNEWS.io platform gives you a great opportunity to set up your newsroom on the fly. Our service will simplify your work and save your time. All that you need is to do some light editing tweaks. So let’s check out the advantages you will get with PRNEWS.io:
From the very beginning, you need to fill out Company profile which includes all necessary information about your organization, such as business industry, site’s url, company’s descriptions and summary. It’s a great introduction for any pressroom which will give a quick review about your company for the visitors.
Using design option allows to personalize your newsroom by adding your logo, background and text color. It helps to reflect your company’s corporate style and make your newsroom visually memorable for the viewers.
Implemented flexible layout adapts your press room to different screen sizes delivering an optimized design for desktop, tablet and smartphone. All pressroom templates are also fully responsive and mobile-friendly, so your releases and news will look great on any device.
If you want to introduce your pressroom in the most effective way and make it more visually attractive for other people, you’d better take care of media content which enables you to download images, photo galleries, videos and infographics. Don’t underestimate the visual presentation of your press room as editors and writers really love photos and images.
Organizing editing process, you may need to manage users and invite new people to collaborate on the newsroom as well as arrange them according to your needs. So Invite Users features is the right thing for you.
In order to make it easier for journalists and reporters to get the needed comments on any news release issue, Spokespeople page should be filled in with spokespeople names, photos and contacts. This page should include contacts of the most knowledgeable and trained employees in various fields of expertise.
In the press page you can collect the most recently published press releases in one place. In this way you can show to other pressmen that your news were covered by the most reputable media agencies.
Using integrated social media feeds helps you to share latest news in different social networks just in a few clicks. It’s really convenient to stay socially active and post your news without any additional manipulations.
As usual, giving your Contact information with all emails, phone numbers and mailing addresses is a must-have for any pressroom. With an ability to add unlimited number of contacts and create different press lists, you will make your newsletter delivery process more convenient, fast and targeted.
Moreover, if you have a big company or PR agency you can manage multiple pressrooms within one account. Here we enumerated the most important features which will assist you in building your effective newsroom in a few steps. You don’t need to have any special technical skills to install and run your pressroom. With PRNEWS.io you will have a great experience of editing and publishing your releases on the web. So get a headstart with PRNEWS.io and feel all advantages by using our service!