Natalya Mignenko, a PR specialist, claims the sales department and cold calls are an atavism. It is more useful to deliver information about the product to potential customers through comprehensive, capacious and expert materials in the media. Natalia shares her experience on how to promote a company in the popular press and which tools to use for that.
5 Questions You Need to Answer Before Publishing a Press Release
In our previous posts, we have already talked about the main tips to improve your press releases as well as SEO-optimized advice, newsworthy topic ideas, and the like.
Before you start to craft your press releases though, you first need to ask yourself the following questions:
1. Who are you writing your press release for?
Before sending your press release, you need to organize your contact list and manage all your mail recipients. But it’s better to have a think beforehand to decide who you are going to send your news to and why these news items will be interesting for those people or organizations.
2. Is my press release newsworthy or not?
This is really important point to answer. You need to understand that your press release must be unique, new, and interesting for your audience - so write it in accordance with these requirements. It’s also necessary to include some related quotes or citations on the issue in order to flesh out the main topic. A press release should bring some useful, informative content to your readers, but not be advertising! It’s simply out of the question. A press release is about telling a story or news, but not about writing one more promotional booklet.
3. How will I promote it?
If you are going to publish your press release through an online distribution platform such as PRNEWS.io, this process will take you less efforts and time. All that you need is to sign up, set up your Pressroom, add a press release and create a contacts list. After this, you’re all set! Depending on your chosen plan, you can distribute a press release to more than a thousand emails, which means you can widely promote your publication.
4. What Geographic Markets Do I Want to Target?
Before answering this question, first think about which markets are interested in your business, and what industry your business is mostly focused on. You can consider both local and international markets according to your business industry and marketing targets. It’s then better to use the really helpful service which will save you time by offering sponsored content placements for your press release. Choosing the necessary news websites from PRNEWS.io marketplace gives you a great opportunity to get an authentic channel to share your story and PR materials with the leading news publishers and influencers worldwide.
5. Do I have attractive images to include?
At first thought you may think that this aspect is not as important as your written content, but it’s not so. Vivid images or eye-catching photos that are related to your publication can help you to tell a better story and engage your readers. Besides your company logo, you definitely need to include some images in your news item in order to make your content more interesting and attracting.
By answering these basic questions before diving straight into writing, you can engineer an effective press release which will bring about the best results for your efforts.