Blog

How to Measure Your PR Success

You will probably agree with us when we say that it’s always tricky to talk about expected results and proper credits for what you do in public relations, until you can find the way to measure its effectiveness.

But, still, it’s crucially important to ensure that assigned goals are met and your efforts are not in vain. Whether you need to track your “weak spots” and analyze gaps or you are going to plan some marketing activities for the next business year, you’ll definitely require utilizing the main methods that will guide the impact of PR on your business:

Feedback and mentions

It is the most important measure of your online performance, so you should always pay attention on your client’s reviews and comments. Whether your product or service meets their needs, the effectiveness of your customer service, and whether your clients satisfied overall or not. Moreover, potential clients will sit up and notice what you past customers are saying about your brand. You need to track when and where these mentions are happening. The next point will drive this in deeper.

Press Coverage

Here comes the questions — which sites picked up your post, press release or any other published material, how reputable are they, how much traffic and visits they have, etc. By the way, if you haven’t promoted your site with press releases yet, you definitely need to come visit our place.

If you want to place your news or reports on a particular platform, our site makes it easy to choose the necessary news website or portal from our marketplace marketplace and be sure that your news will be guaranteed published. The PRNEWS.io service provides you with sponsored publications as well as lets you focus on implementation of information strategies, collecting an online media database, as well as sending email newsletters.

Traffic data

Using some helpful web tools which assist you in measuring your traffic and online activity in general, you can get all answers to your questions. For example, Google Analytics will help you to search the traffic data as well as learn more about it.

Sales growth

You will know that this is the overall performance indicator, an important measure of your work. You will need to look at how many sales you generated, from which countries you got most of orders, which products/services were bought the most frequently, etc. Analyzing all these points will help you to paint a more accurate picture of your executed work and make new business plans for the future.

Summing up, we would like to mention that with such a great variety of online tools and services, you can easily measure your PR success as well as your business development. Always remember, anything worth doing is worth measuring.

Subscribe to our newsletter

Follow us in social networks


Tips

If you are a business entrepreneur thinking about starting your own company, there are tools at your disposal that will save you money. All you need to do is utilize the internet and understand simple concepts. Unfortunately not everyone has the time or patience to do everything themselves, but there may be one or two things you can do by yourself which will save you money allowing you the opportunity to put cash away for ventures that do matter. Here are some free start-up business tools you may find useful.

Tips

As an aspiring entrepreneur, you understand the real potential of money, and you’ll be more conscious about handling it. When you’re able to save up a considerable amount or have a bank loan approved, you know that it’s wise to invest it instead of spending it all on a shopping spree. Putting up a small business should be a good start.

Tips

Most businesses or personal brands have their own websites out there in the world wide web. It is the best way to represent and promote yourself or your company today as there are more than 3 billion active internet users and they are available to reach. But having a website made is just the beginning of your digital journey. In order to make the most out of your web page, it must have some traffic coming into it and to achieve that you have to promote your site. One of the most efficient ways to do it is through Google. It is the most visited website on the internet which processes an overwhelming 3.5 billion searches every day.