Natalya Mignenko, a PR specialist, claims the sales department and cold calls are an atavism. It is more useful to deliver information about the product to potential customers through comprehensive, capacious and expert materials in the media. Natalia shares her experience on how to promote a company in the popular press and which tools to use for that.
Get Your Business Into the PR Game with Pinterest
Created in March of 2010, Pinterest quickly became the third-largest social network – one that is used by 73 million people worldwide. This number is steadily gaining momentum, and this fact tells us about the incredible popularity and active usage of this social network service in our everyday life.
We all know what Pinterest is about and how it works. But have you already thought about Pinterest as a smart marketing tool which can powerfully influence your business? Presenting an online visual pinboard with a great variety of pins on different topics, Pinterest is the social media heart of any marketing strategy and the statistics reflect this. If you are looking for a strong receptive audience, which generates over 400% more revenue per click than Twitter and 27% more than Facebook, as well as refers more traffic than YouTube, Google+, and LinkedIn combined - then you have definitely hit the right spot!
Today more and more businesses are beginning to use this visual discovery tool in order to connect with other users (which can be your partners, clients or investors) and spread the word. So if you feel that you can post consistently and bring together some useful and interesting stuff for other people, and at the same time get more benefits for your business, than welcome to the “pinnable world”.
In this post we are going to give you the main hints about how to make Pinterest work for your business, so let’s start:
Sign up your company on Pinterest
Besides that you need to add a “Pin” button to your site, it’s necessary to sign up on Pinterest and start to display some catchy, but most importantly, sharable content, which can be connected with your company and other related life topics.
Use boards to spread your stuff
Taking into account that Pinterest has great search capabilities, you’ll definitely need to create boards with keywords in your title. Also, don’t forget to choose the right category in order to help other people find you. Here’s one more piece of advice — don't just post, build a community. It'll take time, but it's worth it.
Build relationships with influencers
If you are going to complete the first step in relationship-building, you need to engage the attention of your influencers. You should like their pins and leave comments, which can be a good start to kicking off your relationships. If you attract the attention of influencers, you’ll more easily be able to reach your targeted audience. You can also create collaborative boards to get a new group of pinners and expand your clients’ circle.
Pay attention on the images
Before starting, it’s good to know Pinterest’s image requirements. Downloadable images should be more than 80 pixels, meaning that an original image dimensions should be 600-800 pixels. On the Pinboard, an image will be resized to about 192 by 256 pixels. Having correct dimensions will help your pins get noticed more often.
Always think about SEO
Keep in mind that it’s better to build relevant links which lead back to your website or blog. You can add your link in the description and one in the source for the pin.
Find new partners and likeminded people
Using Pinterest presents a great opportunity to be noticed by other businesses and to keep the track of events which happen in your business sphere at the same time. Following other small businesses gives you a great opportunity to introduce yourself, and following your customers gives you better ideas about their interests and needs.
So start using your business account instead of personal, and make your brand visual with the help of Pinterest. Take into account that doing really light “pinnable” activity with PR in mind, you can boost creativity, promote your company, and bring more clients into your business. Pinterest is the number one source of traffic and sales, so get out there and try and get a bite of the pie!