To buy or not to buy? Designing an Instagram business account as a decisive factor in consumer choice

Vladislava Rykova, director of the marketing agency MAVR, spoke about the rules for maintaining a business account on Instagram. Instagram allows you to create and use two types of accounts - personal and commercial. If everything is clear with the first, then business accounts are required both by the Instagram administration and by the marketing strategy, which is aimed at creating audience reach and increasing sales. Let's look at the intricacies of the design of such profiles.

  • How is it common to share business profiles on Instagram?
    • Public page.
    • Personal brand.
    • Instagram store.
    • Brand account.
    • Installation.
  • Functional differences of a business account.
  • How to arrange a business account.
  • Instagram business account rules (a little bit about blocking).

The full version of the article is available in Russian at the link...


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