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Should We Be Threatened by the Dominance of AI in the Media Market in 2019?
The active implementation of artificial intelligence and machine learning technologies by some media (especially Chinese) has been a matter of concern for journalists and copywriters for already two years. We tried to figure out whether the future of media is endangered by AI and to evaluate the development prospects of AI in online journalism.
A researcher at the Reuters Institute for the Study of Journalism Nic Newman conducted a global research of media trends in 2018/19. A significant part of the study focused on artificial intelligence and media robotization.
The Institute conducted series of surveys of chief editors of media, managers, and owners of media resources which showed that many publishers in 2019 intend to invest in AI and machine learning, but it’s not going to be done at the cost of current employees.
About 78% of respondents consider such investments and the development of digitalization in the media to be inevitable, and 85% of respondents noted that at the same time it is necessary to hire more journalists and authors. The highest expectations and preferences of top media managers are based on living people.
Many sites began experimenting with AI as early as in 2017-2018, but in 2019 even wider, explosive application of technology is expected. It is worth highlighting the three main sources of such investments:
● Machine learning to personalize the content.
● Automation of storyboard and video, the so-called “robot-journalism”.
● Tools to help journalists cope with information overload.