Transnational PR Campaign Example.
Creating content in multiple languages and quickly posting it in the media around the world is not an easy task. Our client, a large international company, planned a global campaign in 22 countries. The order included writing more than 150 articles and publishing them on foreign media websites. Their main goal was to be the TOP cosmetics and perfume store website in every country.
The Situation
The client is one of Europe’s largest online cosmetics and perfume stores with offices in 22 countries and its head office in the Czech Republic.
The company’s broad geographic reach necessitates a whole range of activities to post its advertising content: writing and SEO of press releases, news items, and articles, translation and adaptation to meet media requirements, and their prompt publication.
One of our main priorities is creating high-quality, unique, search engine optimized content for effective PR and its guaranteed placement in the media. Our client services include searching for publications in new territories; in countries where the company has never had a media presence before. Our managers select the media in each country that are the best from the standpoint of price, audience, content, and other parameters.
One of the PR services that PRNEWS.IO provides is media planning. Our experts help prepare a media plan that is optimal in terms of budget and expected results.
The Client’s Problem
The client needed to publish over 150 unique articles; news and press releases in the media of the Czech Republic, Ukraine, Poland, Great Britain, Spain, Portugal, Brazil, Hungary, Slovenia, Slovakia, Croatia, France, Germany, Italy, Belgium, Denmark, the Netherlands, USA, Austria, Greece, Bulgaria, and Romania. Additionally, its website had to be in the TOP search result for online stores in its industry in these countries. Topics: rebranding, seasonal products, recommendations, reviews, etc.
Content Marketing Platform
The main difficulty in such a large-scale PR campaign is the content preparation and publication. To write each text, a team of copywriters and translators has to be selected, their work checked and coordinated, and each text needs to be agreed upon with the client and published as quickly as possible.
But that is just part of the problem. Assuming that the texts have already been written and approved, it is still necessary to organize and pay for their publication, supervise the process of releasing them and assess their relevance to consumers.
Transnational PR Campaign: Solution
PRNEWS.IO relieved the client of the difficulties associated with writing and translation. The platform’s editors collaborated with foreign writers and media sources and, when necessary, handled some of the content creation work themselves.
For the 2018 advertising campaign, the client paid for the writing and placement of more than 150 publications: press releases, news items, and articles. In 2019, the companies continued their collaboration. On March 5, 2019, the number of publications released reached 185.
Transnational PR Campaign Result
The collaboration with PRNEWS.IO yielded the following results:
- Content preparation: over 150 articles, news items, and press releases.
- Their publication on media pages in Ukraine and abroad.
In every country, as a result of the project, the client’s website became the TOP cosmetics website in the search results.
Conclusion | Transnational PR Campaign
PRNEWS.IO is helping companies around the world convey information about themselves on websites related to news, specialized, and entertainment publications. The platform brings together over fourteen thousand media outlets from around the world.
The main issue which the site helps to resolve is speed and convenience. With the help of PRNEWS.IO, you can manage your PR activity from your personal account and if needed, our specialists will be there to help.
