Blog

How to install remarketing tag on the website?

Remarketing is a very useful tool for modern digital marketing to attract customers in certain niches. Google Ads remarketing or Facebook retargeting allows advertisers to collect a data of web page visitors with the help of the special tag launched on the page. The main aim is to establish direct communication with web page visitors through those ads.

Contents

How to install remarketing tag on the website?

Remarketing is a must-have of modern marketing

What do you need to install:

1. Code of the remarketing tag from the client

2. Google Tag Manager (Tag Manager)

3. An access to the code of your site or technical assistance

Step 1. Signing up to Google Tag Manager

1.1 Registration or Authorization

1.2 Create Your Account

Step 2. Install and configure Tag Manager on your site

2.1 Install the Tag Manager code on the site

Step 3: Setting up the Tag Manager

3.1 Add a remarketing tag

3.2 Set the tag name

3.3 Select the tag configuration

3.4 Insert remarketing code

3.5 Add a trigger

3.6 Create and set up a new trigger

Step 4. Check the work and publish the remarketing tag

4.1 Checking work

4.2 Publish the tag

Conclusion

Remarketing is a must-have of modern marketing

Publishers often ask us to help them with the installation of the remarketing tag of their customers on their own website. It raises number of questions: how to do it right and do no harm to the web site and how to ensure that the data collected is correct. We have prepared a small guide that will be useful not only for site owners, but also for beginners in marketing.

What do you need to install:

1. Code of the remarketing tag from the client

We use a tag from Google Ads, as an example, but there can be any other remarketing tags. Most likely, the tag will be provided by the client himself. Read more about where and how you can make a tag next time.

2. Google Tag Manager (Tag Manager)

There is a special tool Google Tag Manager, that makes the installation and configuration of tags more convenient. The work with this tool may seem complicated from the first sight, but our instructions will make it easier for you to deal with it.

3. An access to the code of your site or technical assistance

You need access to the code of the site or one-time technical assistance to install the Google Tag Manager.

If you can't use the Tag Manager on your website, you can manage without it. Only one condition must be met: make sure that the engine of your website allows you to install java script codes on individual pages of the website, for example, in the body of an article.

Step 1. Signing up to Google Tag Manager

If you already have Tag Manager installed, skip these steps and go to step 3.

1.1 Registration or Authorization

  • Go to the "Tag Manager."
  • If you don’t have a Google account (Gmail), click on the "Register" button and than create an account.
  • If you already have an account, click on the "Sign in account" link in the top right corner and sign in.

1.2 Create Your Account

    • Click the button "Create account."
    • Specify the name of the account (we recommend using your company’s name) and country.
    • Give the name of the container (we recommend using the address of your site).
    • Choose where the container will be used. In our case, the "website."
  • Click the button "Create" and accept the "Terms of Use Agreement."

On the next screen after registration, you will see the Tag Manager code for your site. That is what we need.

Step 2. Install and configure Tag Manager on your site

Even if all the other codes, such as Google Analytics or Yandex Metrics, are installed without a tag manager, you can safely use the Tool to place client remarketing tags only. It won’t have an impact on other tags.

If you already have Tag Manager installed on the site, go to Step 3.

2.1 Install the Tag Manager code on the site

Following the on-screen instructions, copy and install 2 fragments of tag manager code into your website template.

If you are not a specialist in web technologies, we recommend you to contact your website developer or find the freelance webmaster. This is a simple job, which takes about 20 minutes.

Some common content management systems (CMS) already have special plug-ins for installing Tag Manager. Try to find them in the stores of these CMS or Google by asking for the "name of your CMS + Tag Manager."

Note: Basically, the first part of the code is enough for Tag Manager to work in modern browsers, so the easiest option is to install only that one.

Tip: If you have closed the Tag Manager snippet code window, you can find it in "Administration > Container Block > Install Google Tag Manager."

Step 3: Setting up the Tag Manager

To collect the right data for the future retargeting and remarketing, you should place remarketing tag for each client ONLY on the page of his article. This way you will create the audience of readers of the particular article. Therefore, we recommend using Tag Manager. This tool provides the necessary functionality and at the same time allows you not to get confused working with a large number of clients/tags.

3.1 Add a remarketing tag

    • In the "Browse" menu on the "Workspace" tab click on the "Add new tag" link.
    • Or in the "Tags" menu on the same tab, click on the "Create" button.

3.2 Set the tag name

We recommend using the same tag naming method, so you don’t get confused in the future.

3.3 Select the tag configuration

    • Click on the “Tag Configuration” to open the dialog.
  • Choose the “Custom HTML” type. In our case, we use it to provide the versatility of the method, no matter what kind of remarketing tag you have.

3.4 Insert remarketing code

3.5 Add a trigger

To do this, scroll down the tag adding window and click on the "Triggers" block - the trigger addition window will open.

3.6 Create and set up a new trigger

    • Click on the "+" icon in the top right corner.
    • Set the name of the trigger. We recommend to name the triggers by client's name + article name + date.
    • Set the trigger setting. To do this, click on the “Trigger Setup” block and in the opened window select the “Page View” trigger type.
    • Customize the trigger. Select "Some page views" in the conditions of activation. Select in the block "Activate trigger when events occur ...":
      • In the first drop-down list - “Page URL.”
      • The second list - leave unchanged "contains."
      • In the third list, we indicate the address of the client’s publication page without specifying the site’s domain. In our case, this is an article at https://prnews.io/blog/112-Top-Native-Advertising-Strategies.html, so we use the address /blog/112-Top-Native-Advertising-Strategies.html.
  • Save the trigger and save the tag by clicking on the “Save” button in the top right corner.

Step 4. Check the work and publish the remarketing tag

If you have done everything correctly in the previous steps, you can check and publish the remarketing tag you have configured for the client.

4.1 Checking work

    • Go to the test mode. Click on the "Preview" button and wait for the window with the notification of the preview mode activity to be loaded.
    • Let's open the site in the same browser in a separate tab on the page of the desired material. If everything is done, at the bottom of the page we will see a preview window from Tag Manager. It should display the newly created and configured tag. By clicking on it you can check what exactly launched the tag and on what trigger.
  • Go to the other pages of the site and make sure that the remarketing tag doesn’t run on them. In the preview tool, it will be in the list of "not running tags."

On this step the checking can be considered complete.

4.2 Publish the tag

    • Return to the tab with the tag manager.
    • Exit preview mode.
    • Post the tag.
    • Let's give a description of the version. We recommend adding a brief explanation for all changes in tags and triggers. This may protect you from future confusion when you publish it.
    • Publish the changes. If everything is done correctly, we will go to the page with confirmation of changes and version information.

Conclusion

This is where the remarketing tag for the client is configured and set up successfully. Congratulate yourself! :)

If you need to set a tag for another client or another page, go through steps 3 and 4.

In case you still have any questions or need advice, please contact us in the comments. We will definitely help you.

Subscribe to our newsletter

Follow us in social networks


Tips

There are very few times when rushing into something will work out for the best, and in business, this is truer than ever. In business, it is far better to take your time to ensure that everything is how you want it before you begin; there is only one chance to make a first impression, and it needs to be a good one if you want to build your business, grow it, and make money from it.