In the first part of the article, we talked about PR techniques that help companies in their promotion. Let's continue.
Is Your Website Ready To Launch?
There are very few times when rushing into something will work out for the best, and in business, this is truer than ever. In business, it is far better to take your time to ensure that everything is how you want it before you begin; there is only one chance to make a first impression, and it needs to be a good one if you want to build your business, grow it, and make money from it.
When it comes to your website, it is vitally important not to rush. Make sure you have checked everything before you launch so that you can be confident that you are ready to make that good first impression and to start making money. Here is a handy checklist for you to go through.
Taking the time to choose a good domain name is always worthwhile. Don’t just snap up the first one that seems about right; it needs to be exactly right. Check each one that you think might work to see how easy it is to remember, and how easy it is to type correctly – one little typo might even take your customers to a competitor’s site, and that is the last thing you want to happen.
Experiment, ask friends and family, ask strangers, and see what ideas come back to you. If you can’t get a website name that links to the name of your company, it will need to be something that links to what you sell. Something random is unlikely to work unless you have a huge marketing budget to tell people about it.
You might think that you can build up your content as you go along, and choose to launch your site with hardly any information on it at all. However, this is often a mistake. You will need to populate your site with good quality content before it is launched to enable search engines to find it more easily. The content should include SEO for this reason, and there should be a reasonable amount of it on your site – this will make you look more trustworthy and give the visitors more information.
Writing a number of blogs and ensuring that they are SEO compliant will take time, but is something that you can outsource to clickintelligence.co.uk. You will be able to add plenty of content to your website so that people will have something interesting to read when they come upon it, plus your Google rankings will improve so that people find you in the first place.
A Plan For The Future
Having your website looking great and full of interesting information is wonderful, and it is a great start, but it can’t end there. You will need a plan for the future to keep the site fresh and interesting in the long term. Make sure you create a content plan so that you know what you are going to write about for the next three to six months, and ensure it is updated as/when necessary. If you outsource your content, ensure that the company you use has a plan for you too – you don’t want to only have old content, as Google and your readers won’t enjoy it.