Blog How to Choose PR Topic. Part 2

In the first part of the article, we talked about PR techniques that help companies in their promotion. Let's continue.

From the second part of the article you will learn how analyzing the problems of your potential clients helps to find excellent topics for public relations. We told how to use the opinion of professionals in the promotion, how it affects the formation of the company's image.

We found out which techniques help in promoting the best. One of them is the organization of mass events, sponsorship at conferences, seminars, etc. This is a kind of “heavy artillery” in PR.

In the article we touched also non-standard topics. One of them is small museums that help companies to increase their popularity, the other - unexpected brand products that are not related to the main activity of the company.

Read more in the Russian version of the article.



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Vladislava Rykova, director of the marketing agency MAVR, spoke about the rules for maintaining a business account on Instagram. Instagram allows you to create and use two types of accounts - personal and commercial. If everything is clear with the first, then business accounts are required both by the Instagram administration and by the marketing strategy, which is aimed at creating audience reach and increasing sales. Let's look at the intricacies of the design of such profiles.


Guest post was prepared by Roman Onishchuk, head of product and marketing strategy at Proofy. Proofy is the largest bulk email verification service in the USA. The company gets an award #4 Product of the day on Product hunt platform and also was distinguished with Premium Usability and Rising Star awards from FinancesOnline.