Natalya Mignenko, a PR specialist, claims the sales department and cold calls are an atavism. It is more useful to deliver information about the product to potential customers through comprehensive, capacious and expert materials in the media. Natalia shares her experience on how to promote a company in the popular press and which tools to use for that.
Interium: How to Publish Articles
PR Agency "Interium" specialists told about how to publish articles. There are five main tips that help you to tell about your company using media.
First you need to determine main topics of the article and understand which of them will be really interesting for readers. After that, you should establish contacts with journalists and agree on joint work. This will make the article expert and really interesting for the reader.
It is also advisable to write your own articles for publications that invite third-party authors. It would not be superfluous to use the Pressfeed service, since topics that are of interest to journalists at the moment are being voiced here. A further result could be direct cooperation with the chief editors of publications.
Another way to place articles in large publications is to publish them in open blogs of online media. This will allow you to get fame for free and tell about your company. But you need to understand that the article should be relevant to reading its audience.
Another option is a partnership with the media. Here, it is advisable to select no more than two suitable online sites and continue to do business with them. It costs money, but it often pays off.
Read more in the Russian version of the blog.