PR Agency "Interium" specialists told about how to publish articles. There are five main tips that help you to tell about your company using media.
First you need to determine main topics of the article and understand which of them will be really interesting for readers. After that, you should establish contacts with journalists and agree on joint work. This will make the article expert and really interesting for the reader.
It is also advisable to write your own articles for publications that invite third-party authors. It would not be superfluous to use the Pressfeed service, since topics that are of interest to journalists at the moment are being voiced here. A further result could be direct cooperation with the chief editors of publications.
Another way to place articles in large publications is to publish them in open blogs of online media. This will allow you to get fame for free and tell about your company. But you need to understand that the article should be relevant to reading its audience.
Another option is a partnership with the media. Here, it is advisable to select no more than two suitable online sites and continue to do business with them. It costs money, but it often pays off.
Vladislava Rykova, director of the marketing agency MAVR, spoke about the rules for maintaining a business account on Instagram. Instagram allows you to create and use two types of accounts - personal and commercial. If everything is clear with the first, then business accounts are required both by the Instagram administration and by the marketing strategy, which is aimed at creating audience reach and increasing sales. Let's look at the intricacies of the design of such profiles.
Guest post was prepared by Roman Onishchuk, head of product and marketing strategy at Proofy. Proofy is the largest bulk email verification service in the USA. The company gets an award #4 Product of the day on Product hunt platform and also was distinguished with Premium Usability and Rising Star awards from FinancesOnline.